1-30 The Application of Social Movement as a Form of Digital Advocacy : Case of # TolakRUUPermusikan

Implementing the zoning system in the 2019/2020 school year imposed by the Makassar city government through the Education Office caused various problems. This study’s specific purpose is (1) To examine the characteristics of the New Student Acceptance problem of the zoning system, (2) explore the supporting capacity of the regulations, 3. non-regulatory environmental factors that affect the implementation of the PPDB zoning system. 4. Implementation trap of policy. The Research Method used is a qualitative method, and the appropriate type of research is a case study. The results showed that the New Student Acceptance problem zoning system characteristics, among others: Infrastructure readiness problems for online registration, Lack of socialization of PPDB system to prospective students and parents, thus confusing. The implementation trap of policy, the policy objective is too vague or broad to be converted into action, the target specification is not clearly defined due to weak guidelines on how goals can be achieved, or undefined standards or actions to be taken, either in implementing, or the target community. Finally, problems also arise when the chain of responsibility for implementing a policy is unclear.


INTRODUCTION
In 2019 social media has become a phenomenon that is not new to Indonesian people in general. Social media is a communication tool that cannot be abandoned by every individual (Rahmat & Purnomo, 2020). In fact, it has become a habit for every individual to share information through social media, because the practical benefits of social media are a means of communication (Rohim&Wardana, 2019). What's more, unfortunately social media also has some side effects. It is not only a habit but a new culture that replaces the existing culture (Yunus, 2015). Social media changes culture across age groups from children to the elderly, although not all children use social media where children, especially ages 8-12, are still low in social media use (Cahyono, 2016;Efendi, Astuti, & Rahayu, 2017). Cultural changes such as face-to-face communication, which is now without faceto-face communication, are commonplace in society (Rachmandani, Purnomo, & Kasiwi, 2020). Nowadays space is no longer needed to communicate and time is also not a barrier to communication. Those are some of the benefits of social media as a means of communication between individuals, between groups and other groups (Munandar & Suherman, 2016).
Communication with social media has changed culture, especially face-to-face communication. However, with today's social media, communication does not have to be face-to-face, now someone who has a handheld device (cellphone / smartphone) can communicate easily (Errika, 2015;Putri, Nurwati, & S., 2016) Social media in terms of its use are communication tools, socialization tools, information tools. In the history of elections in Indonesia, social media has not been widely used in socializing elections in previous elections (before 2019) even though elections have been held eleven times since 1955, 1971, 1977, 1982, 1987, 1992, 1997, 1999, 2004, 2009 and 2014 Only in the 2019 Election, social media emerged and played an active role in the socialization of the Election (Fadhlurrohman & Purnomo, 2020). No exception, the Bantul General Election Commission (KPU) Instagram was also used to disseminate this information (Rachmandani et al., 2020;Rohim & Wardana, 2019). Social media in the 2019 Election has had a very strong influence on voters, especially young or millennial voters. Social media can be used in various ways, one of which is the dissemination of positive or negative information, it all depends on the social media users themselves. The number of novice or young voters reaches 14 million, of whom are active users of social media (Husna & Novita, 2019 Social media in its use has many benefits, both positive and negative, like two ends of the sword. The positive value of social media is used as a means of communication, a means of sharing information for voters, and a means of socializing between the KPU and the public (Susanto, 2017). On the other hand, the negative value of social media is spreading irresponsible information or hoaxes (Faraidiany, Kusmanto, & Warjio, 2019).
Social media has had a tremendous influence when social media, especially Instagram, the Bantul General Election Commission (KPU Bantul) is used to share the latest information related to the general election. From this Instagram account, voters can see and use this information as a reference for selecting candidates in the 2019 Election held by the KPU Bantul (Michela Arnaboldi, 2016). Furthermore, social media is a tool for disseminating election information including election procedures (Strandberg, 2013).
Socialization through Instagram social media is one way for the Bantul Regency Election Commission to see great opportunities from first-time voters to non-novice voters (Juwandi, Nurwahid, Lestari, Sultan, & Tirtayasa, 2019). Social media has a tremendous influence on social media users from the lifestyle that follows social media. From there, social media was put to good use by the Bantul KPU in disseminating information related to the 2019 General Election in Bantul to increase voter participation in particular (Hidayat, Basith, & Faqih, 2018).
Using a social media platform like Instagram by uploading images on the platform will reach all Instagram users (Aisyah, Fadilah, & Sjafirah, 2020;Susanto, 2017). In addition to uploading images, Instagram can be used to share various information and can be used as a communication tool through its functions (Rahadi, 2017). Besides having the function of Instagram as Direct Messenger, there are also hashtags, locations, follow, share, like, comments (Setyaningsih, Suadnya, & Fajarica, 2020); First, Hashtag is tagging by placing the hashtag symbol '#' right before the word to be tagged. Hashtags are like keywords that link posts with the same hashtag (Setiawan & Santoso, 2013). This will make it easier for users to find information about the same keyword / topic / hashtag. Second, Location is a feature on Instagram that is used to show the location of the Instagram user or where the post was posted (Panjaitan & Prasetya, 2017). Third, Follow is a feature that shows someone wants to follow us, or a certain channel, picture, profile, and vice versa. Fourth, Sharing is a feature for sharing to social media other than Instagram. Fifth, Like is a feature to show that the user likes the post. Sixth, Comments are features for commenting. Users can comment and reply to other users' comments to enrich the discussion.
In addition, for beginner voters who can be said to be unfamiliar with political issues, because they are very close to social media, social media in politics can be used as a reference for political nets and as a determining material for which candidates they will choose (Juwandi et al., 2019). Indeed, young voters who are often called millennials have a considerable influence on the 2019 Election (Agustin, 2019 With the many benefits of social media being used as a means of communication without any limitations in space and time in its use, social media can be a tool for conducting campaigns and political socialization both positively and negatively (Soliha, 2015). Based on these reasons, the researcher aims to examine the social media used by the General Election Commission (KPU) of Bantul Regency. The research will look at whether Instagram specifically affects voter participation in the 2019 Pilkada in Bantul Regency, where Instagram is used by the Bantul KPU in disseminating information about the 2019 simultaneous elections (Moleong, 2013). This research uses a qualitative descriptive method by describing the data obtained from the General Election Commission documents ( KPU) of Bantul Regency by analyzing data taken directly from the documents of the General Election Commission of Bantul Regency (KPU Bantul). In addition, researchers also conducted interviews with Bantul KPU ranks. Then the data from the Instagram of the Bantul KPU were analyzed using Nvivo 12 plus Ncapture with data from the KPU. Meanwhile, specific data on KPU socialization can be seen from posts on Instagram from January 1, 2019 to April 17,2019.

FINDINGS AND DISCUSSION
The researchers use a framework illustrated in the following figure, in addition to a theory where social media is used as a communication tool, information tool, and socialization tool (Susanto, 2017)). The KPU of Bantul uses social media (Instagram) as a means of socialization to voters, so that it will see Instagram's influence on general voter participation in 2019.

Source: KPU Bantul's Instagram
The researchers obtained data from the social media Instagram of Bantul's General Election Commissionsin the forms of information provided, in accordance with the benefits of social media as a communication tool, as an information tool and socialization tool from the social media owners to their followers in the social media (Susanto, 2017). The researchers view the information on social media Instagram of Bantul's General Election Commissionsseparately, where information is divided into two, namely general information and the information specifically containing information about the General Elections, which is categorized as election information,or in other words,the information that shows the socialization of 2019 General Elections. Furthermore, the researchers calculated manually from January 1, 2019, until the election day or April 17, 20 19 to get the data as presented Agus   The finding reflectsthe benefits of social media as a communication tool and as an information tool so that a user could interact with each other sharing information. Besides, social media is a means of socialization that is connecting one user to another (Susanto, 2017b). With this regard, the researchers confirm what Susanto said, where social media, especially Instagram, is a communication tool, an information tool, and a socialization tool.

CONCLUSION
Social media is used as a communication tool, information tool, and socialization tool. KPU Bantul uses social media (Instagram) as a means of socializing to voters. Researchers calculated manually starting January 1, 2019 until election day or April 17, 19 19 to get the data. Data on the KPU's Instagram social media captures its seriousness in disseminating the 2019 Election through social media. This seriousness was based on the large amount of information disseminated, especially related to election socialization, with a figure of 50%. These efforts are expected to affect the value of voter participation.
Voter data was obtained from the Bantul Regency KPU in the 2019 election year. Overall, there were 707, 009 voters who registered in the 2019 Election. The number of non-beginner voters without disabilities showed a high number compared to first-time voters and voters with disabilities with a voter turnout of 653,776 (92.41%) . The number of first-time voters is not too significant compared to the overall voters, but the Bantula KPU has a special focus on dealing with first-time voters.
Voter Participation in Bantul Regency shows a higher participation rate compared to participation in the 2014 Election. The difference between the 2014 and 2019 Elections lies beside the number of voters. In 2014 Facebook was used while in 2019 it was Instagram.
The percentage of voter participation in 2019 showed 87.9% of the total number of voters, while in 2014 voter participation was only 81% (Republika.co.id). In the 2014 Election, the KPU did not use Instagram to disseminate information about the Election, while the 2019 Election showed good participation.