Pengaruh Label Halal Terhadap Produk Kecantikan

Ananya Larasati, Ikhwan Hamdani, Santi Lisnawati

Abstract


The purpose of this study is how to use halal labels on decisions purchase of Muslim beauty products in Bogor.  Thiis study uses quantitative research methods. The data sources used are primary and secondary data. The respondents who were sampled in this study were 100 people. The process of data analysis in this study uses simple linear regression analysis.  Significant halal variable labels on purchasing decisions this is seen from the halal significant label of 0,000 which means it is smaller than the significance level used which is 0.05. And it can also be seen from t count of 5.110 which means that the t count is greater than t table which is 1.984. The decision to buy Muslims is based on the label of halal presence on product packaging, the selection of products labeled halal is based on the beliefs and attitudes of Muslim women to buy products labeled halal.


Keywords


Beauty; Buying decision; Halal; Label; Product

Full Text:

PDF

References


Badan Pusat Statistik Kota Bogor

Burhan, Artina. Strategi Penyuluhan Produk Halal Bagi Peserta Diklat Pembina Produk Halal. Jakarta. 2017.

Eka, Randi. 2018. Lanskap E-commerce di Indonesia dari Perspektif Konsumen https://dailysocial.id/post/e-ecommerce-di-indonesia-2018 (7 April 2019).

Eldine,Achyar. Pengantar BisnisUmum Dan Agri. Penerbit Direktorat Jenderal Perkebunan Kementrian Pertanian: Jakarta. 2013.

https://id.wikipedia.org/wiki/Majelis_Ulama_Indonesia (7 April 2019)

http://www.halalmui.org (2 Februari 2019)

Kurniawan, Arief Rakhman. Dasar-Dasar Marketing: Segala Hal Tentang Marketing dan Sales. Penerbit Quadrant: Yogyakarta. 2018.

Rafita, Helfy Zella. Pengaruh Label Halal Terhadap Keputusan Pembelian Produk Kosmetik (Studi Pada Mahasiswi Fakultas Ekonomi Dan Bisnis Islam Angkatan 2013-2016 UIN Raden Intan Lampung). Fakultas Ekonomi Dan Bisnis Islam UIN Raden Intan Lampung. 2015.

Rozalinda. Ekonomi Islam: Teori dan Aplikasinya pada Aktifitas Ekonomi. PT RajaGrafindo Persada: Jakarta. 2016.

Shahih Bukhari, Kitab Tafsir Al Qur’an – Nomor Hadits: 4185.

Sujarweni, V Wiratna. Metodologi Penelitian Bisnis dan Ekonomi. Penerbit Pustaka Baru Press: Yogyakarta. 2015.

__________________. Statistik untuk Bisnis dan Ekonomi. Penerbit Pustaka Baru Press: Yogyakarta. 2015.

Sunyoto, Danang. Konsep Dasar Riset Pemasaran dan Perilaku Konsumen. Penerbit CAPS (Center for Academic Publishing Service): Yogyakarta. 2018.

Tanarto, Harry. Kunci Sukses Sales. Penerbit PT Bhuana Ilmu Populer: Jakarta. 2013.

Team katadata. 2019. Jumlah Penduduk Indonesia 2019 Mencapai 267 Juta Jiwa. https://databoks.katadata.co.id/datapublish/2019/01/04/jumlahpendudukindonesia-2019-mencapai-267-juta-jiwa diakses (2 Februari 2019.).

Utami, Wahyu Budi. Pengaruh Label Halal Terhadap Keputusan Membeli (Skripsi Program Ilmu Komunikasi UIN Sunan Kalijaga) Yogyakarta. 2013.

https://id.wikipedia.org/wiki/LPPOM_MUI (10 April 2019)




DOI: http://dx.doi.org/10.31000/almaal.v1i1.1815

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Ananya Larasati

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Flag Counter

web
statisticsView My Stats