Promosi Media Online (Media Sosial) menjadi Solusi Terbaik Masa Pandemi

Abstract

The role of online media during the pandemic is very large in today's people's lifestyles. The good and bad impacts are felt by the community, but it is undeniable that the positive impacts are also very much felt, especially in social media activities. The use of social media is the best solution during a pandemic. The economic difficulties experienced during the pandemic were resolved by promoting on social media. By using Agenda Setting theory and qualitative research methodology, the author made observations on several social media that were used as promotional tools during the pandemic. This has been proven and has a very positive impact. keywords: social media, social media promotion, online promotion

Peran media onine selama masa pandemic sangat besar terhadap gaya hidup masyarakat saat ini. Dampak baik maupun buruk pun dirasakan oleh masyarakat, tetapi tanpa dipungkiri dampak positif pun sangat terasa, terutama dalam kegiatan ber- media sosial. Pemanfaatan media sosial menjadi solusi terbaik selama masa pandemic. Kesulitan ekonomi yang dialami selama masa pandemic menjadi terselesaikan dengan melakukan promosi di media sosial. Dengan menggunakan teori Agenda Setting, dan metodologi penelitian kualitatif, penulis melakukan observasi terhadap beberapa media sosial yang dijadikan alat promosi selama masa pandemic. Hal tersebut terbukti dan dirasakan sangat positif dampaknya. 2 kata kunci: sosial media, promosi sosial media, promosi online