ADVIS (Journal of Advertising)
type: channel
description: ADVIS (Journal of Advertising) adalah jurnal Program Studi Periklanan Fakultas Pariwisata dan Industri Kreatif Universitas Muhammadiyah Tangerang (PARINKRAF-UMT) yang berisi tentang hasil pemikiran teoritik dan pengalaman praktik para akademisi, berangkat dari ruang lingkup industri kreatif iklan, penerbitan, animasj, fotografi, filim dan radio. Hasil pemikiran teoritik dan pengalaman praktik ini merupakan hasil dari proses berpikir dan penulisan kreatif creative thinking dan creative writing yang meliputi pramenulis prewriiting; mendraf drafting, merevisi revising, menyunting editing; menerbitkan publishing; memasarkan marketing dan penyerahan delivering. Subjects: Iklan, penerbitan, fotografi, penyiaran, televisi, radio, film
language: en
publication name: ADVIS (Journal of Advertising)
items: Strategi Pemasaran Pt. Sriti Rukma Lestari Dalam Bidang Jasa Melalui Media Sosial Dan Word Of Mouth
items: Pengembangan Kualitas Sumber Daya Manusia (SDM) Dalam Proses Pengecekan Kualitas Kemasan dan Bahan Cetak Pada PT. Purbayasa Putra Perkasa Tangerang
items: “Strategi Digital Marketing Sebagai Daya Tarik Wisatawan Pada Studi Kasus Dinas Pariwisata Provinsi Kepulauan Riauâ€
items: Pemanfaatan Digital Media Dalam Pemasaran Produk Umkm
items: Keputusan Pembelian Konsumen Berdasarkan Paparan Iklan Media Sosial (Tik Tok) Pada Produk Kosmetik
items: PERANCANGAN BRAND IDENTITY OLEH PT GEMPITA CAHAYA MAKMUR DI KAWASAN DKI JAKARTA
items: PERANCANGAN VIDEO MOTION GRAPHIC MENGENAI DAMPAK ARTIFICIAL INTELLIGENCE DALAM ART & DESIGN
items: PERANCANGAN BUKU POP-UP MENGENAI BATIK KAWUNG SEBAGAI MEDIA PEMBELAJARAN UNTUK ANAK-ANAK DI KAWASAN TANGERANG
items: PERANCANGAN BRAND IDENTITY PANTAI CAMARA HOMESTAY DI KAWASAN PANDEGLANG
items: Peran Kritis Teknik Gambar Bentuk dalam Proses Desain
items: PERANCANGAN BRAND IDENTITY EKSKUL FUTSAL THREEPASTA SMPN 3 PASARKEMIS SEBAGAI UPAYA PENINGKATAN MINAT BAKAT
items: PERANCANGAN VIDEO DOKUMENTER SINEMATIK TERHADAP PERPADUAN KESENIAN TRADISIONAL DAN KONTEMPORER PADA CANDI BOROBUDUR.
items: PERANCANGAN DESAIN MAJALAH B’SCOUT CREATIVE PADA KEPRAMUKAAN HIZBUL WATHAN BANTEN
items: PERANCANGAN FILM DOKUMENTER PERJUANGAN SEORANG IBU BERKEBUTUHAN KHUSUS DALAM MEMPERJUANGKAN CITA-CITA ANAKNYA
items: PERANCANGAN BRAND IDENTITY PRODUK SAMBAL JAAN KHAS BALI KAWASAN CIPONDOH KOTA TANGERANG
items: REBRANDING DESAIN KEMASAN KUY ICE CREAM DI KAWASAN PINANG INDAH KOTA TANGERANG
items: PERANCANGAN VIDEO COMPANY PROFILE BERBASIS MOTION GRAPHIC SEBAGAI MEDIA PROMOSI PADA KOPI NALAR DI JAKARTA SELATAN
items: PERANCANGAN BRAND IDENTITY USAHA STEAM ALFIN WASH
items: PERANCANGAN BRANDING IDENTITY KEMASAN KRUPUK SANJAI “NITTAâ€ SEBAGAI UPAYA MODERNISASI DAN MEMBANGUN CITRA OLEH-OLEH KHAS SUMATRA BARAT
items: PERANCANGAN BUKU SEBAGAI BRANDING IDENTITY JASA MURAL DI KAWASAN TANGERANG
items: Upaya Peningkatan Merek Perusahaan Jasa Pengiriman Ekspress Sicepat Indonesia Terhadap Penggunaan Sosial Media Instagram
items: PERAN ORANG TUA SEBAGAI GURU PENDAMPING DI RUMAH SAAT PANDEMI
items: PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PEMASARAN BAGI UMKM TERPAPAR PANDEMIK (Studi Kasus : Pedagang UMKM Pasar Tanah Abang)
items: KOMUNIKASI MASSA SEBAGAI SOSIALISASI PENGGUNAAN MASKER DIMASA TRANSISI PANDEMI
items: Strategi Pemasaran DISBUDPAR Dalam Memperkenalkan Pariwisata Kabupaten Bintan (Studi Kasus Pada Media Sosial Instagram)
items: Perubahan Perilaku Afektif Anak Usia Dini terhadap Paparan Media Online Teori : Media Equation Theory (media diperlakukan sebagai manusia dalam berinteraksi)
items: “Strategi Video Profile Dalam Menunjang Promosi Dan Meningkatkan Brand Awareness Pada Studi Kasus Smk Grafika Kota Tangerangâ€
items: Strategi Media Promosi Pondok Bakso Moro Seneng Sebagai Upaya Meningkatkan Brand Recognition
items: MEDIA PEMBELAJARAN INTERAKTIF BERBASIS MULTIMEDIA SEBAGAI SOLUSI PERKULIAHAN SELAMA MASA TRANSISI PANDEMI PADA FAKULTAS PARINKRAF
items: Peran Media Sosial Instagram Sebagai Sarana Promosi Restoran Cepat Saji Ayam Mrothol

Strategi Pemasaran Pt. Sriti Rukma Lestari Dalam Bidang Jasa Melalui Media Sosial Dan Word Of Mouth
type: item
description: Social media and word of mouth are very important channels in marketing strategies. One effective strategy is to build a presence on social media. Companies can create accounts on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn, and manage content that is interesting and relevant to attract potential customers. The shared content can be information about services, customer testimonials, special offers, and so on. Companies also need to pay attention to word of mouth. Testimonials from satisfied customers can be a source of trust for potential new customers. Using qualitative methods with primary and secondary theory, PT. Sriti Rukma Lestari implements strategies by designing marketing, planning marketing activities, and posting marketing on social media such as Facebook and WhatsApp with the aim of attracting audiences to register with the company that has a lot of interest in using Facebook social media to search for overseas job vacancies, and WhatsApp social media more emphasizes to close relatives and family members by sharing the post. Keyword: Marketing Strategy, Social Media, Theory Primary and Secondary, Word of Mouth
subject: Articles
  topic: section
creator: Amanda Amanda
creator: Soni Jhorgi Sanjaya
rights: Copyright (c) 2024 ADVIS (Journal of Advertising)
date: 2024-09-04
publication date: 2024-09-04

Pengembangan Kualitas Sumber Daya Manusia (SDM) Dalam Proses Pengecekan Kualitas Kemasan dan Bahan Cetak Pada PT. Purbayasa Putra Perkasa Tangerang
type: item
description: Pengendalian kualitas merupakan suatu hal yang paling penting dalam persaingan di dunia industri yang tentunya pada produk kemasan yang guna untuk memantau dan mengevaluasi kegiatan produksi untuk memastikan apakah telah sesuai standar yang telah ditentukan atas perusahaan atau belum. Tujuan penelitian ini dapat membantu perusahaan untuk membantu perusahaan mengatasi penyebab cacat dan memberikan usulan dengan menggunakan metode Statistical Quality Control (SQC) dikaitkan dengan Teori Sumber Daya Manusia menurut Chris rowley dan keith jackson. Dari hasil analisis penulis memberikan usulan perbaikan dengan difokuskan pada jenis cacat yang paling dominan terdahulu agar kegiatan perbaikan dapat berjalan dengan efektif. Kata Kunci: pengendalian kualitas, kualitas, SQC, kardus, kemasan
subject: Articles
  topic: section
creator: Aliyah Aliyah
creator: Virgo Septiawan
rights: Copyright (c) 2024 ADVIS (Journal of Advertising)
date: 2024-09-04
publication date: 2024-09-04

“Strategi Digital Marketing Sebagai Daya Tarik Wisatawan Pada Studi Kasus Dinas Pariwisata Provinsi Kepulauan Riauâ€
type: item
description: "Tourism promotion that is carried out today uses more digital media as well as the Riau Islands Provincial Tourism Office currently generally utilizes digital technology and for now generally utilizes social media such as Instagram, YouTube and websites they have to support existing promotions. This study aims to determine the digital marketing strategy carried out by the Riau Islands Provincial Tourism Office to attract tourists and what feedback is obtained. This research uses qualitative descriptive method with the theory used in this study is Media Ecology Theory by Marshall McLuhan. The results show that the Riau Islands Provincial Tourism Office has maximized promotion in the field of digitalization and can increase the number of foreign tourists who visit the Riau Islands more." Keywords: Digital Marketing Strategy, Promotion, Media Ecology Theory
subject: Articles
  topic: section
creator: Aliyah Aliyah
creator: Hanun Sabila Salma
rights: Copyright (c) 2024 ADVIS (Journal of Advertising)
date: 2024-09-04
publication date: 2024-09-04

Pemanfaatan Digital Media Dalam Pemasaran Produk Umkm
type: item
description: Pemanfaatan digital media telah menjadi suatu keharusan bagi usaha mikro, kecil, dan menengah (UMKM) dalam memasarkan produk. Tulisan ini bertujuan untuk mencari tahu teori-teori yang mendasari pemanfaatan digital media dalam pemasaran produk UMKM serta menganalisis praktik-praktik yang efektif dalam penerapannya. Melalui pendekatan literatur, tulisan ini menyajikan kerangka teoritis yang komprehensif untuk memahami bagaimana UMKM dapat memanfaatkan berbagai platform digital untuk meningkatkan visibilitas dan penjualan produknya. Teori-teori yang dibahas mencakup konsep pemasaran digital, branding online, strategi media sosial, pengaruh perilaku konsumen online, serta pengukuran kinerja digital. Dengan memperhatikan praktik-praktik terbaik yang telah terbukti berhasil, tulisan ini memberikan wawasan yang berharga bagi para pemilik UMKM dan praktisi pemasaran untuk mengoptimalkan strategi pemasaran digital mereka. Â Kata Kunci: Digital Media; UMKM; sosial media; Strategi Pemasaran
subject: Articles
  topic: section
creator: Amanda Amanda
rights: Copyright (c) 2024 ADVIS (Journal of Advertising)
date: 2024-09-04
publication date: 2024-09-04

Keputusan Pembelian Konsumen Berdasarkan Paparan Iklan Media Sosial (Tik Tok) Pada Produk Kosmetik
type: item
description: Masa kini menunjukkan pesatnya trend perkembangan industry kosmetik. Iklan yang menarik suatu produk dapat meningkat minat beli konsumen untuk melakukan pembelian, keputusan membeli menjadi tolak ukur sendiri akan paparan media sosial,Teori Agenda Setting menjadikan sebuah produk kosmetik dipercaya dapat memberikan hasil yang diharapkan, metode kualitatif mengamati akan fenomena yang terjadi dan sedang dicari oleh konsumen, gaya hidup, lingkungan dan trend menjadi keputusan pembelian yang tepat. Kata Kunci : Keputusan Membeli, Agenda Setting, Media Sosial
subject: Articles
  topic: section
creator: Aliyah Aliyah
rights: Copyright (c) 2024 ADVIS (Journal of Advertising)
date: 2024-09-04
publication date: 2024-09-04

PERANCANGAN BRAND IDENTITY OLEH PT GEMPITA CAHAYA MAKMUR DI KAWASAN DKI JAKARTA
type: item
description: ABSTRACT In a company essence, the logo is one of the elements in corporate identity, and it can be said that the logo is the spearhead of corporate identity which has a role to answer a question such as who we are in the eyes of consumers and potential customers. This is where the company shows the relationship with consumers to quality, service, vision and mission in the company. One way to survive in today's growing market is to create an image and corporate identity, which is a selling tool for companies for existing products or products to be developed. If a company gets a positive image and image, of course, many consumers will use the company's products, because consumers have realized that the company's products are quality products. This type of research uses qualitative descriptive methods using observation, documentation and interview methods to obtain data and information to create an idea for the design of the company's brand identity PT. Gempita Cahaya Makmur. The results of the information obtained by the company PT. Gempita Cahaya Makmur does not yet have a strong visual identity, so there is a lack of brand awareness for the Start Up company. So, from the problems found, the author found a problem point and gave an idea to create a brand identity to strengthen brand awareness to create a Graphic Standard Manual book. With the creation of a Graphic Standard Manual manual, it is hoped that it can have its own appeal to the community to develop a printing service company through events or social media promotion. Â Keywords: Logo, Corporate Development, Visual Identity Â Â ABSTRAK Dalam suatu esensi perusahaaan, logo merupakan salah satu elemen dalam corporate identity, dan dapat dikatakan bahwa logo merupakan ujung tombak dari corporate identity yang mempunyai peranan untuk menjawab suatu pertanyaan seperti siapa kita di mata konsumen dan calon konsumen. Disinilah perusahaan menunjukkan hubungan dengan konsumen terhadap kualitas, pelayanan, visi dan mi…
subject: Articles
  topic: section
creator: Dewi Intan Kurnia
creator: Salman Al Jawawi
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-09-06
publication date: 2023-09-06

PERANCANGAN VIDEO MOTION GRAPHIC MENGENAI DAMPAK ARTIFICIAL INTELLIGENCE DALAM ART & DESIGN
type: item
description: ABSTRACT Artificial Intelligence has penetrated various creative sectors, from music to fine art and design. In the field of Art & Design itself, the development of Artificial Intelligence has not been spared in providing very innovative breakthroughs following current conditions, making many creators and designers seem to be competing to create the best and most sophisticated Artificial Intelligence. But many still don't understand what Artificial Intelligence is or what is commonly called AI. With this, the author aims to design a communicative Video Motion Graphic as a medium of information that provides an understanding of the impact of Artificial Intelligence in Art & Design. Data was collected using observation and interview methods to facilitate the design process. The results of the data collection show that the AI-based design platform is currently still not widely used in the field of Art & Design, because some jobs will be maximized if done manually, not with AI features. However, the AI platform can be used to find references in Art & Design to help facilitate human work and creativity. So in designing this Motion Graphic video, it is hoped that it can become an information medium that is easy to understand, especially for artists and designers. Â Keywords : Artificial Intelligence, art, design, Motion Graphics Â ABSTRAK Artificial Intelligence telah merambah ke berbagai sektor kreatif, mulai dari musik, hingga seni rupa dan desain. Di bidang art & design sendiri, perkembangan artificial anitelligence tak luput dalam memberikan terobosan-terobosan yang sangat inovatif mengikuti kondisi terkini, menjadikan banyak creator dan para desainer yang seakan berlomba untuk menciptakan sebuah artificial intelligence terbaik dan tercanggih. Namun masih banyak pula yang belum begitu memahami apa itu artificial intelligence atau yang biasa disebut dengan AI. Dengan ini, penulis bertujuan merancang sebuah video motion graphic yang komunikatif sebagai salah satu media …
subject: Articles
  topic: section
creator: Rifki Risandhy
creator: Syifana Qurrotun Nada
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-09-06
publication date: 2023-09-06

PERANCANGAN BUKU POP-UP MENGENAI BATIK KAWUNG SEBAGAI MEDIA PEMBELAJARAN UNTUK ANAK-ANAK DI KAWASAN TANGERANG
type: item
description: ABSTRACT The development of each child is different, including in the formation of attitudes and character. Lack of supervision and lack of restrictions on using mobile phones provide freedom for children to access the internet and play online games. Introducing cultural heritage such as kawung batik to children aged 8-11 years is not easy. However, with the right approach makes them interested and enthusiastic to understand and appreciate the beauty of kawung batik. Pop-up books are a type of book that has three-dimensional elements. The method used is the copyrighted work method. To collect data on various aspects of making works, using literature study methods, observation, and interviews. That there is no learning media that raises the theme of kawung batik and culture as a whole. This condition encourages researchers to create books that interest children. The result was a pop-up book design about kawung batik that not only served as an introduction but also as an educational tool for children. Efforts in making learning media for teaching materials more interesting by designing pop-up books, one of the goals is to provide a spirit of learning for children about culture with the concept of new learning media Â Keywords: Batik Kawung, Culture, Pop Up Book, Learning Media, internet Â Â ABSTRAK Perkembangan setiap anak berbeda termasuk dalam pembentukan sikap dan karakter. Kurangnya pengawasan serta kurangnya pembatasan dalam menggunakan handphone memberikan kebebasan bagi anak-anak untuk mengakses internet dan bermain game online. Mengenalkan warisan budaya seperti batik kawung kepada anak-anak usia 8-11 tahun tidaklah mudah. Namun, dengan pendekatan yang tepat membuat mereka tertarik dan antusias untuk memahami dan menghargai keindahan batik kawung. Buku pop-up jenis buku yang memiliki elemen tiga dimensi. Metode yang digunakan metode karya cipta. Untuk mengumpulkan data mengenai berbagai aspek dalam pembuatan karya, menggunakan metode study literatur, observas…
subject: Articles
  topic: section
creator: Mohammad Ali Wisudawan Prakarsa
creator: Siti Nur Nadiyati Ekasari
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-09-06
publication date: 2023-09-06

PERANCANGAN BRAND IDENTITY PANTAI CAMARA HOMESTAY DI KAWASAN PANDEGLANG
type: item
description: Abstract Indonesia is a country with the largest archipelago with thousands of tourist attractions that are rich in natural and human resources, and has various coastal tourism potentials. One of them is Camara Homestay Beach which is in Banyuasih Village, Cigeulis District, Pandeglang, Banten. Pantai Camara Homestay does not yet have a visual identity in which identity is needed to remember a name or to introduce it to tourists. In this design, researchers will focus on making the visual identity and logo of Pantai Camara Homestay which aims to build brand awareness. Researchers made observations using qualitative methods and conducted observations, interviews and analysis to get the design concept. This brand identity concept represents traditional and modern elements with a blend of batik patterns as a sign that this beautiful destination is in Indonesia which is proud of its nature. The design results include elements such as logos, supergraphics, taglines and graphic standard manuals. The compiled graphic standard manual provides instructions on how to use the logo, layout, colors, and visual elements in various media. With the implementations of a consistent and integrated brand identity, Pantai Camara Homestay hopes to reach potential guests, inviting them to feel the peace of the beach and the friendliness of the services offered. Â Keywords: Brand Identity, Brand Awareness, Logo, Supergraphics Â Abstrak Indonesia adalah negara dengan kepulauan terbesar dengan ribuan tempat wisata yang kaya akan sumber daya alam maupun sumber daya manusia, dan memiliki potensi pariwisata pantai yang beragam. Salah satunya adalah Pantai Camara Homestay yang berada di Desa Banyuasih, Kecamatan Cigeulis, Pandeglang, Banten. Pantai Camara Homestay belum memiliki identitas visual yang mana identitas sangat diperlukan untuk mengingat sebuah nama atau untuk mengenalkan kepada wisatawan. Dalam perancangan ini, peneliti akan berfokus pada pembuatan identitas visual dan logo dari Pant…
subject: Articles
  topic: section
creator: Mohammad Ali Wisudawan Prakarsa
creator: Ricki Handoko
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-09-06
publication date: 2023-09-06

Peran Kritis Teknik Gambar Bentuk dalam Proses Desain
type: item
description: ABSTRAK Proses desain melibatkan pengintegrasian elemen estetika, fungsi, dan konteks untuk menciptakan solusi visual yang efektif. Teknik gambar bentuk memiliki peran penting dalam mengomunikasikan konsep, memvisualisasikan ide, dan memfasilitasi interaksi antara desainer dan klien. Meskipun perkembangan teknologi digital telah mengubah pandangan desain akan pentingnya teknik gambar bentuk namun tetap relevan. Penelitian ini bertujuan untuk mendalami peran teknik gambar bentuk dalam desain modern dan dampaknya terhadap komunikasi visual. Pendekatan penelitian menggunakan teknik pengumpulan data seperti studi literatur, observasi, wawancara, survei dan studi kasus. Hasil dari penelitian menunjukkan bahwa teknik gambar bentuk tetap memiliki kontribusi dalam meningkatkan pemahaman tentang desain dari segi manual dan memperkuat komunikasi visual. Integrasi dalam perkembangan teknologi era digital dalam praktik gambar bentuk juga diakui sebagai cara yang lebih efektif untuk menggabungkan keunggulan teknik tradisional dengan kemajuan teknologi. Teknologi digital dapat berperan sebagai pendukung yang kuat, memperkaya dan mempercepat proses kreatif. Oleh karena itu, pemahaman dan penggunaan teknik gambar bentuk perlu terus diperhatikan dalam pendidikan desain dan praktik industri, sehingga desainer dapat menghasilkan solusi inovatif dan efektif dalam berbagai konteks desain. Â Kata Kunci:Teknik Gambar Bentuk, Desain Visual, Teknologi Digital Â Â ABSTRACT The design process involves integrating elements of aesthetics, function, and context to create effective visual solutions. Form drawing techniques have an important role in communicating concepts, visualizing ideas, and facilitating interaction between designers and clients. Although the development of digital technology has changed the design view of the importance of form drawing techniques, they remain relevant. This study aims to explore the role of shape drawing techniques in modern design and their impact on visual …
subject: Articles
  topic: section
creator: Heri Wijayanto
creator: Mohammad Ali Wisudawan Prakarsa
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-09-06
publication date: 2023-09-06

PERANCANGAN BRAND IDENTITY EKSKUL FUTSAL THREEPASTA SMPN 3 PASARKEMIS SEBAGAI UPAYA PENINGKATAN MINAT BAKAT
type: item
description: Abstrak. Minat dan bakat merupakan bagian dalam hidup manusia yang dimana setiap orang memiliki ketertarikan pada sesuatu dan memiliki keahlian pada hal tertentu, pada program pengembangan minat dan bakat yang ada di dunia pendidikan juga menjadi faktor pendukung untuk mengembangkan kemampuan dari para siswa/I terutama dalam ranah olahraga yaitu ekstrakulikuler futsal yang ada di SMPN 3 PASARKEMIS. Tujuan dari perancangan ini menciptakan suatu identitas visual pada ekstrakulikuler futsal SMPN 3 PASARKEMIS sebagai upaya peningkatan dalam mengikuti program pengembangan minat bakat yang ada disekolah, sehingga dapat menjadi media promosi untuk pihak sekolah. Dalam perancangan ini, metode yang digunakan berdasarkan dari hasil obeservasi secara langsung dan juga wawancara yang dilakukan sehingga menciptakan suatu ide dalam pembuatan identitas visual untuk ekstrakulikuler futsal SMPN 3 PASARKEMIS. Hasil dari pengamatan dilapangan ternyata penggunaan identitas visual belum diterapkan, sehingga minat bakat siswa/I terhadap ekstrakulikuler ini kurang diminati, maka dalam hal ini penulis menciptakan suatu identitas untuk eksktrakulikuler futsal berupa buku pedoman (Graphic Standard Manual). Dengan terciptanya buku pedoman (Graphic Standard Manual) ini, diharapkan bisa memiliki daya tarik tersendiri pada siswa/I dalam memilih program pengembangan bakat. Â Kata Kunci: Ekstrakulikuler; Identitas visual; Minat bakat; Olahraga futsal; Â Abstract. Interests and talents are a part of human life where everyone has an interest in something and has expertise in certain things, interest and talent development programs in the world of education are also supporting factors for developing the abilities of students, especially in the realm of sports namely the futsal extracurricular at SMPN 3 PASARKEMIS. The purpose of this design is to create a visual identity in the extracurricular futsal SMPN 3 PASARKEMIS as an effort to increase participation in talent development programs at school, so…
subject: Articles
  topic: section
creator: Dewi Intan Kurnia
creator: Irfan Fauzi
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-09-06
publication date: 2023-09-06

PERANCANGAN VIDEO DOKUMENTER SINEMATIK TERHADAP PERPADUAN KESENIAN TRADISIONAL DAN KONTEMPORER PADA CANDI BOROBUDUR.
type: item
description: ABSTRACT The design of the work "Cinematic Documentary Video on the Combination of Traditional and Contemporary Art at Borobudur Temple" aims to describe the harmony between the wealth of traditional art and contemporary expressions embodied in the symbolism of the Borobudur Temple. This research focuses on visual and narrative exploration to absorb the deep essence of Indonesian culture through the medium of documentary film. The research method involves visual analysis and literature on traditional and contemporary art, as well as data collection through surveys and interviews. In this design, we integrated elements of wayang art, carving, and traditional dance with modern cinematic language to produce an immersive and meaningful visual experience. The design results in the form of documentary videos present a harmonious blend of sustainable cultural values with innovative artistic expressions, inviting viewers to reflect on and appreciate Indonesia's cultural heritage in the context of modern times. In conclusion, the design of this work stimulates a deeper understanding of the importance of maintaining and respecting cultural heritage in the globalization era, by combining the beauty of traditional art with modern cinematic techniques. Â Keywords: documentary video, traditional art, Borobudur temple, cinematic Â ABSTRAK Perancangan karya "Video Dokumenter Sinematik terhadap Perpaduan Kesenian Tradisional dan Kontemporer pada Candi Borobudur" bertujuan menggambarkan harmoni antara kekayaan seni tradisional dan ekspresi kontemporer yang terwujud dalam simbolisme Candi Borobudur. Penelitian ini memfokuskan pada eksplorasi visual dan naratif untuk meresapi esensi budaya Indonesia yang mendalam melalui medium film dokumenter. Metode penelitian melibatkan analisis visual dan literatur tentang seni tradisional dan kontemporer, serta pengumpulan data melalui survei dan wawancara. Dalam perancangan ini, kami mengintegrasikan unsur-unsur seni wayang, ukiran, dan tarian tr…
subject: Articles
  topic: section
creator: Rifki Risandhy
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-09-06
publication date: 2023-09-06

PERANCANGAN DESAIN MAJALAH B’SCOUT CREATIVE PADA KEPRAMUKAAN HIZBUL WATHAN BANTEN
type: item
description: Abstract In addition to utilizing online media, information delivery is also through conventional media. An example of conventional print-based media is magazines. The advantage of magazines over others is that they have a specific news character. For example, like in scouting organizations. Scouts are active in learning aspects of entrepreneurship, as a form of character development. B'Scout Creative, is a media network for scouts at the branch level under the auspices of Hizbul wathan Banten. Which, provides assistance in the realm of healthy development, science and also business. This design aims to create a new design for B'Scout Creative magazine, to increase reader interest. The approach method used, is a combination of qualitative and quantitative methods. The goal is to get more accurate and complete data. This design is applied in the form of print-based magazine media, with the theme of creativity in the entrepreneurial world (creative entrepreneurship). In conclusion, this magazine is under the auspices of scouting. However, the discussion in this magazine is not always about scouting activities. Data collection methodology, in the form of literature study, observation, interviews, and questionnaires. The concept of application to the design of B'Scout Creative magazine, which is a printed magazine media with the theme of creative entrepreneurship. Keywords: Magazine, Design, |Entrepreneurship, Creative. Â Abstrak Selain memanfaatkan media online, Penyampaian informasi juga melalui media konvensional. Contoh dari media konvensional berbasis cetak, adalah majalah. Keunggulan Majalah dibanding lainnya, yaitu memiliki karakter berita yang spesifik. Contohnya Seperti pada organisasi kepramukaan. Pramuka aktif dalam mempelajari aspek kewirausahaan, sebagai bentuk dari pengembangan karakter. B’Scout Creative, merupakan media jejaring pandu tingkat ranting di bawah naungan kepanduan Hizbul wathan Banten. Yang dimana, memberikan pendampingan dalam ranah bina …
subject: Articles
  topic: section
creator: Dewi Intan Kurnia
creator: Naufal Adwithiya Alhasni
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-09-06
publication date: 2023-09-06

PERANCANGAN FILM DOKUMENTER PERJUANGAN SEORANG IBU BERKEBUTUHAN KHUSUS DALAM MEMPERJUANGKAN CITA-CITA ANAKNYA
type: item
description: ABSTRACT Film is an industry that never ends, reality can be created through movies or thinking deeper. The story is presented in the form of audio-visual media which is considered capable of providing more detailed information to the public, so it is not surprising that this media is popular and is used as a means of entertainment or a way of directing a hobby. According to Lestari, a documentary type film is a film that presents reality through many ways and goals. However, it must be admitted that documentary films are never separated from the purpose of disseminating information, education and public opinion. The concept of a documentary film includes building a storyline based on existing facts. Cinematography is a style of directing documentary films that includes the filmmaker's treatment of the camera and film stock. This research uses the type of copyright research. Documentary film documentation data collection techniques were obtained by researchers through a project or a film work resulting from the research's own work, namely regarding the struggles of parents in fighting for the aspirations of their children with special limitations. The results of the design of a documentary film on the struggle of a mother with special needs in fighting for her child's aspirations were obtained in the form of a documentary entitled "Lila". This documentary film "Lila" is the story of a mother with special needs who wants to make her daughter named "Lila" happy. Even though she has special needs, the mother never gives up on fulfilling the needs and happiness of her child. Â Keywords: Film; Documentary; Cinematography; Documentary “Lilaâ€ Â ABSTRAK Film adalah industri yang tidak pernah berakhir, realitas dapat diciptakan melalui film atau berpikir lebih dalam. Ceritanya disajikan dalam bentuk media audio-visual yang dinilai mampu memberikan informasi lebih detail kepada masyarakat, sehingga tidak mengherankan jika media ini populer dan dijadikan sebagai sarana hibu…
subject: Articles
  topic: section
creator: Rifki Risandhy
creator: Muhammad Fariq Baihaqi
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-09-06
publication date: 2023-09-06

PERANCANGAN BRAND IDENTITY PRODUK SAMBAL JAAN KHAS BALI KAWASAN CIPONDOH KOTA TANGERANG
type: item
description: ABSTRACT Spicy food is very popular in Indonesia from children to adults, one of which is chili sauce. Sambal as a well-known food is characteristic of Indonesia and is spread throughout almost all of the archipelago, one of which is the typical Balinese chili sauce. The purpose of this design is to design a visual identity for Balinese Sambal Jaan products in an effort to make Balinese Sambal Jaan known to consumers and the surrounding community. This type of research uses descriptive qualitative methods of observation, documentation and interviews to obtain data and information to create an idea for designing a brand identity for Balinese Sambal Jaan products. The results of the information obtained from this Balinese Sambal Jaan product do not have a strong visual identity, so there is a lack of brand awareness of this Balinese Sambal Jaan product. So, from the problems found, the author found the problem points and gave an idea to create a brand identity in order to strengthen brand awareness to create a Graphic Standard Manual book. With the creation of a Graphic Standard Manual guidebook, it is hoped that it will have a special appeal to the public to develop a local UMKM product through social media events or promotions. Â Keyword: Chilli Sauce, typical Balinese, Spicy food, Visual Identity Â Â ABSTRAK Makanan pedas sangat digemari di Indonesia dari kalangan anak-anak sampai orang dewasa, salah satunya adalah sambal. Sambal sebagai makanan yang dikenal merupakan ciri khas Indonesia dan tersebar hampir di seluruh nusantara, salah satunya adalah sambal khas bali. Tujuan dari perancangan ini merancang sebuah identitas visual produk Sambal Jaan khas Bali upaya dikenalnya Sambal Jaan khas Bali oleh konsumen dan masyarakat sekitar. Jenis penelitian menggunakan deskriptif kualitatif menggunakan metode observasi, dokumentasi dan wawanacara untuk mendapatkan sebuah data dan informasi untuk menciptakan sebuah ide unuk perancangan brand identity produk Sambal Jaan kha…
subject: Articles
  topic: section
creator: Dewi Intan Kurnia
creator: Panji Galang Saputro
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-09-06
publication date: 2023-09-06

REBRANDING DESAIN KEMASAN KUY ICE CREAM DI KAWASAN PINANG INDAH KOTA TANGERANG
type: item
description: Abstract. This study aims to design a packaging identity for kuy ice cream engaged in the beverage and food sector or what is often called Food and Beverage (F&B) located in the Pinang Indah Area, Tangerang City as a strategy to innovate and build a strong image by branding packaging designs. The research method used is a qualitative method with a design approach. The focus of this research is to create unique packaging with decorative illustration designs and added handles to the packaging to make it easier for children to carry it. The first step involves collecting data through research, observation and interviews to form a design mix that fits the rebranding values. The visual design process includes the selection of colors, typography, illustrations and other graphic elements that reflect the identity of an attractive package. Â Keywords: Rebranding, Packaging Design, Ice Cream Illustration Â Abstrak. Penelitian ini bertujuan merancang identitas kemasan kuy ice cream yang bergerak di bidang minuman dan makanan atau yang sering disebut Food and Beverage (F&B) yang berlokasi di Kawasan Pinang Indah Kota Tangerang sebagai strategi menginovasi dan membangun citra kuat dengan mem-branding Â desain kemasan. Metode penelitian yang digunakan ialah metode kualitatif dengan pendekatan desain. Fokus penelitian ini adalah menciptakan kemasan yang unik dengan desain ilustrasi dekoratif dan ditambahkan pegangan pada kemasan agar memudahkan anak-anak dalam membawanya. Langkah awal melibatkan pengumpulan data melalui riset, observasi dan wawancara untuk membentuk paduan desain yang sesuai dengan nilai-nilai rebranding. Proses perancangan visual termasuk Â pemilihan warna, tipografi, ilustrasi dan elemen grafis lainnya yang mencerminkan identitas sebuah kemasan yang menarik. Â Kata Kunci : Rebranding, Â Desain Kemasan, Ice Cream Ilustrasi
subject: Articles
  topic: section
creator: Heri Wijayanto
creator: Ahmad Adam Junior
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-09-06
publication date: 2023-09-06

PERANCANGAN VIDEO COMPANY PROFILE BERBASIS MOTION GRAPHIC SEBAGAI MEDIA PROMOSI PADA KOPI NALAR DI JAKARTA SELATAN
type: item
description: ABSTRACT This study describes the process and results of designing a motion graphic-based company profile video for Kopi Nalar as a promotional strategy. The main objective of this research is to increase understanding of company activities, goals and achievements through innovative and attractive visual media. The use of motion graphics in company profile videos offers an effective way to present complex information in an easy-to-digest format. The research implementation begins with problem analysis, SWOT analysis, and the design of a company profile video based on motion graphics. Methods of data collection using interviews, observation and literature study. SWOT analysis is carried out to determine the strengths, weaknesses, opportunities and threats possessed by the company. Making a company profile video involves multimedia elements such as video, images, text and sound. The manufacturing technique uses motion graphics that combine illustration, typography, and photography using animation techniques. The result of designing a company profile video based on motion graphics is to display an informative and attractive company profile video that visually represents the identity, the products offered, to the location and atmosphere of the company. Â Keywords: Videos,Ccompany Profiles, Promotions, Coffee Â Â ABSTRAK Penelitian ini menggambarkan proses dan hasil dari perancangan video company profile untuk Kopi Nalar berbasis motion graphic sebagai suatu strategi promosi. Tujuan utama dari penelitian ini adalah untuk meningkatkan pemahaman tentang aktivitas, tujuan dan pencapaian perusahaan melalui media visual yang invoatif dan menarik. Penggunaan motion graphic dalam video company profile menawarkan cara efektif untuk menyajikan informasi yang kompleks dalam format yang mudah dicerna. Pelaksanaan penelitian dimulai dengan analisis permasalahan, analisis SWOT, dan perancangan video company profile berbasis motion graphic. Metode pengumpulan data menggunakan wawancar…
subject: Articles
  topic: section
creator: Heri Wijayanto
creator: Furqon Muzaini
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-09-06
publication date: 2023-09-06

PERANCANGAN BRAND IDENTITY USAHA STEAM ALFIN WASH
type: item
description: Abstract This study aims to design a logo that matches Alfin Wash's image so that it is easily remembered by consumers, and design stationery to increase the selling power of Alfin Wash products. This design produces a brand identity design in the form of a logo which is applied to dress code, stationery: business cards, note books, stamps, footwear paper then applied to supporting media in the form of banners, X banners and flayers. The results of the logo redesign are implemented in the form of GSM (Graphic Standard Manual). Brand identity that is designed using blue, brown and green colors creates a relaxed fresh and natural impression. The color used in each color design matches the Alfin Wash logo. Â Keywords: Design; Brand Identity; Logos; Promotion Media Â Abstrak Penelitian ini bertujuan untuk merancang logo yang sesuai dengan image Alfin Wash agar mudah diingat oleh konsumen, dan merancang stationery untuk meningkatkan daya jual produk Alfin Wash. Desain ini menghasilkan desain brand identity berupa logo yang diaplikasikan pada dress code, stationery: kartu nama, buku nota, stempel, kertas alas kaki kemudian diaplikasikan pada media pendukung berupa banner, X banner, dan flayer. Hasil perancangan redesain logo diimplementasikan berupa GSM (Graphic Standart Manual). Brand identity yang didesain dengan menggunakan warna biru, cokelat dan hijau menciptakan kesan segar dan natural yang santai. Warna yang digunakan pada setiap desain warna yang sesuai dengan logo Alfin Wash. Kata kunci: Desain; Brand Identity; Logo; Media Promosi
subject: Articles
  topic: section
creator: Rifki Risandhy
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-09-06
publication date: 2023-09-06

PERANCANGAN BRANDING IDENTITY KEMASAN KRUPUK SANJAI “NITTAâ€ SEBAGAI UPAYA MODERNISASI DAN MEMBANGUN CITRA OLEH-OLEH KHAS SUMATRA BARAT
type: item
description: ABSTRACT The advancement of globalization has led to increasingly fierce competition, urging companies not only to vend products but also brand narratives and experiences to consumers. In this context, this study aims to design the packaging identity of "Nitta" Sanjai Crackers as a modernization strategy and to build a strong image for this indigenous product from West Sumatra. A qualitative research method employing a design and cultural approach was adopted. The research focal point lies in creating packaging that harmonizes contemporary elements with the cultural values of West Sumatra, enhancing the product's allure and communicating its local identity. The initial steps encompassed data collection about the history, culture, and values of West Sumatra to formulate design guidelines aligned with its cultural essence. The visual design process encompassed color selection, typography, patterns, and other graphic elements that reflect West Sumatra's robust yet modern identity. The outcome is the packaging identity design of "Nitta" Sanjai Crackers, seamlessly merging cultural elements like traditional colors, local attire, and architecture with a contemporary design. This packaging is anticipated to captivate modern consumers while retaining its cultural roots. This amalgamation is projected to elevate the product's image and competitiveness in the market, exemplifying how modernity and local culture can be effectively integrated in product packaging design. Â Keywords: Branding Identity, Culture, Crackers, Modernity, Packaging Design. Â ABSTRAK Â Perkembangan globalisasi telah membawa persaingan yang semakin ketat, mendorong perusahaan untuk tidak hanya menjual produk, tetapi juga cerita merek dan pengalaman kepada konsumen. Dalam konteks ini, Penelitian ini bertujuan merancang identitas kemasan Krupuk Sanjai "Nitta" sebagai strategi modernisasi dan membangun citra kuat oleh-oleh khas Sumatra Barat. Metode penelitian kualitatif dengan pendekatan desain dan budaya …
subject: Articles
  topic: section
creator: Mohammad Ali Wisudawan Prakarsa
creator: Fauzan Abid
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-09-06
publication date: 2023-09-06

PERANCANGAN BUKU SEBAGAI BRANDING IDENTITY JASA MURAL DI KAWASAN TANGERANG
type: item
description: Abstract. The process of designing a mural book begins with observation, documentation study, interviews, and gathering inspiration and vision through mood boards. The mood board includes photos of the murals that reflect the skill and variety of styles of mural artists in the Tangerang area. In designing mural books, several theories are used: Layout Theory, Photography Theory, Typography Theory, and Color Theory. The choice of a primary color palette of yellow and a secondary purple creates a strong visual appeal to the Tangerang location. Proper use of typography creates cohesion in the book design. Placing visual elements in the layout and layout arrangement provides clarity and balance. The photos are used to display the finished murals made by four artists in the Tangerang area. Additional content such as interviews with mural artists, personal data of four mural artists, and information about the history of murals are added to add value to the book. This mural book aims to provide information on the existence of mural services in the Tangerang area. Mural books can also build community, increase public awareness, and help with branding. By combining design theory and relevant design elements, making a mural book as an identity branding for mural services in the Tangerang area can create an interesting, cohesive, and effective book in communicating the message and value of mural art to audiences. Â Keywords: Mural Artist Biodata, Tangerang Mural Service, Tangerang Mural, Â Mural Artist Portfolio Â Abstrak. Proses perancangan buku mural dimulai dengan observasi, studi dokumentasi, wawancara serta pengumpulan inspirasi dan visi melalui moodboard. Moodboard tersebut mencakup foto-foto mural yang mencerminkan keahlian dan variasi gaya seniman mural di kawasan Tangerang. Dalam perancangan buku mural, beberapa teori yang digunakan adalah Teori Layout, Teori Fotografi, Teori Tipografi, dan Teori Warna. Pemilihan palet warna primer kuning dan sekunder ungu menciptaka…
subject: Articles
  topic: section
creator: Heri Wijayanto
creator: Arul Mazkurian
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-09-06
publication date: 2023-09-06

Upaya Peningkatan Merek Perusahaan Jasa Pengiriman Ekspress Sicepat Indonesia Terhadap Penggunaan Sosial Media Instagram
type: item
description: Instagram is presented with features, users can upload photos and videos, with the features presented users can share various information they have, one of which is information about delivery services. The delivery service is still irreplaceable and even bigger which makes the users of these services want to always get the latest information about the shipping services they use. In this study, 2 theories were used, namely Computer Mediated Communication Theory and Brand Awareness Theory as well as several concepts related to this study, such as the concept of social media, Instagram, brands. The results of this study, @sicepat_ekspres use Instagram to improve their company's brand efforts through content provided by Instagram to attract potential customers who want to use the delivery service and improve a positive image to their customers. Keywords: Instagram, Computer Mediated Communication Theory and Brand Awareness Theory, @sicepat_ekspress Instagram dihadirkan dengan fitur, pengguna dapat mengunggah foto dan video, dengan fitur yang dihadirkan pengguna dapat membagikan berbagai informasi yang dimiliki, salah satunya informasi tentang jasa pengiriman. Peran jasa pengiriman tetap tidak tergantikan dan bahkan semakin besar yang membuat para pengguna jasa tersebut ingin selalu mendapatkan informasi terbaru mengenai jasa pengiriman yang mereka gunakan. Dalam penelitian ini digunakan 2 teori yaitu Teori Computer Mediated Communication dan Teori Kesadaran Merek serta beberapa konsep yang terkait dengan penelitian ini, seperti konsep media sosial, instagram, merek. Penelitian tersebut menggunakan pendekatan kualitatif, Hasil dari penelitian ini, @sicepat_ekspres menggunakan instagram untuk meningkatkan upaya merek perusahaan mereka melalui konten – konten yang di sediakan oleh instagram untuk menarik calon customer yang ingin menggunakan jasa pengiriman tersebut dan meningkatkan citra positif kepada customer mereka Kata Kunci: Instagram, Teori Computer Mediated Comm…
subject: Articles
  topic: section
creator: Ega Apriliawan
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-05-20
publication date: 2023-05-20

PERAN ORANG TUA SEBAGAI GURU PENDAMPING DI RUMAH SAAT PANDEMI
type: item
description: This study aims to examine in depth the role of parents during online learning using literature studies. The stages carried out in this study are. Due to the Covid-19 pandemic which has been going on for more than a year, the education world is still implementing policies from the government to carry out online learning. With quantitative descriptive type of research. Descriptive research is research that describes or describes phenomena that exist in actual circumstances Parents are the main responsible for the education of their children. The role of parents in the education of the child is partly visible directly. Behind this role, parents at home also have limitations that hinder their role to help children in learning. Keyword : Parents, Home learning, Covid-19 Penelitian ini bertujuan untuk menelaah secara mendalam peran orang tua selama pembelajaran daring berlangsung menggunakan studi pustaka. Tahapan yang dilakukan dalam penelitian ini adalah. Akibat pandemi Covid-19 yang sudah berlangsung selama setahun lebih, dunia pendidikan masih menerapkan kebijakan dari pemerintah untuk melaksanakan pembelajaran secara daring. Dengan jenis penelitian deskriptif kuantitatif. Penelitian deskriptif merupakan penelitian yang menggambarkan atau mendeskripsikan fenomena yang ada dalam keadaan yang sebenarnya Orang tua merupakan penanggung jawab utama dalam pendidikan anakanaknya. Peran orang tua dalam pendidikan anak tersebut adalah sebagian yang dapat dilihat secara langsung. Dibalik peran tersebut, orang tua di rumah juga memiliki keterbatasanketerbatasan yang menghambat perannya untuk membantu anak dalam pembelajaran. Keyword : Orang Tua, pembelajaran di Rumah, Covid-19
subject: Articles
  topic: section
creator: Amanda Amanda
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-05-20
publication date: 2023-05-20

PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PEMASARAN BAGI UMKM TERPAPAR PANDEMIK (Studi Kasus : Pedagang UMKM Pasar Tanah Abang)
type: item
description: Penelitian ini berfokus pada para pelaku UMKM yang terpaksa tutup tokonya dimasa pandemi, dan memanfaatkan media sosial dan internet sebagai sarana peralihan mereka dalam memasarkan produk dan barang dagangan mereka, dengan menggunakan pendekatan deskriptif kualitatif peneliti melakukan observasi, wawancara secara mendalam dan mengumpulkan data dokumentasi serta media sosial yang mereka gunakan untuk memasarkan produk mereka, dengan Teori Ekonomi Mikro (Microeconomic theory), dengan konsumen yang rasional dan sadar membeli barang – barang yang dibutuhkan guna memenuhi kepuasan paling banyak dengan selera (menonton sosial media sebuah produk yang live) dan harga relative murah (karena dengan penggunaan sarana internet, harga relative lebih murah dibandingkan beli langsung dimall ataupun di public market). Keyword : UMKM, Pemasaran Digital, Microeconomic theory This research focuses on MSME players who were forced to close their shops during the pandemic, and utilize social media and the internet as their transition means in marketing their products and merchandise, using a qualitative descriptive approach researchers make observations, in-depth interviews and collect documentation data and social media they use to market their products, with Microeconomic theory, With rational and conscious consumers buying goods needed to meet the most satisfaction with taste (watching social media a product live) and relatively cheap prices (because with the use of internet facilities, prices are relatively cheaper than buying directly at the mall or in the public market). Keyword : UMKM, Pemasaran Digital, Microeconomic theory
subject: Articles
  topic: section
creator: Aliyah Aliyah
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-05-20
publication date: 2023-05-20

KOMUNIKASI MASSA SEBAGAI SOSIALISASI PENGGUNAAN MASKER DIMASA TRANSISI PANDEMI
type: item
description: The Covid-19 virus itself first appeared in the city of Wuhan in China. The spread is very fast and deadly. In Indonesia, the initial case occurred in March 2020. And there continues to be an increase in cases to date. WHO has declared the case of this disease as an outbreak. By producing assumptions with the hypodermic needle theory, it is felt to be right on target, with the support of mass communication, that socialization of the necessity to use masks for every community who will carry out daily activities must still be implemented in order to maintain and reduce the increase in patients exposed to the coronavirus. Keyword : Covid-19 Virus, Mass Communication, Use of Masks Virus Covid-19 sendiri pertama kali muncul kota Wuhan di Negara Cina. Penyebarannya sangat cepat dan mematikan. Di Indonesia sendiri kasus awal terjadi pada bulan maret 2020. Dan terus terjadi peningkatan kasus hingga saat ini. WHO telah menyatakan bahwasanya kasus penyakit ini sebgai wabah. Dengan menghasilkan asumsi-asumsi dengan teori jarum hipodermik dirasa tepat sasaran, dengan dukungan komunikasi massa, bahwa sosialisasi keharusan menggunakan masker bagi setiap masyarakat yang akan melakukan aktivitas sehari – hari harus tetap diterapkan demi menjaga dan mengurangi peningkatan pasien terpapar virus corona. Keyword : Virus Covid-19, Komunikasi Massa, Penggunaan Masker
subject: Articles
  topic: section
creator: Heri Wijayanto
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-05-20
publication date: 2023-05-20

Strategi Pemasaran DISBUDPAR Dalam Memperkenalkan Pariwisata Kabupaten Bintan (Studi Kasus Pada Media Sosial Instagram)
type: item
description: Abstract. Effective marketing strategies through Instagram include engaging visual content, use of relevant hashtags, collaboration with influencer users, interacting with users, utilizing Instagram features, and utilizing analytics. Engaging visual content and relevant hashtags can increase visibility and make it easier for users to find content about specific travel destinations. Collaborations with influencers can help promote travel destinations through engaging and authentic content. The method used is descriptive qualitative, with the Theory of Uses and Gratifications (Audience Use and Satisfaction), the use of Instagram is very effective because Instagram has several features that are very helpful in introducing tourism in Bintan Regency, including Instagram Reel, hashtags, stories, photos, and geotagging where if these features are used regularly it can attract the attention of the audience so that they have the desire to go on tours to the Regency area Bintan. Keywords: Marketing Strategy, Tourism, Theory of Uses and Gratifications, Instagram Strategi pemasaran yang efektif melalui Instagram termasuk konten visual yang menarik, penggunaan hashtag yang relevan, kolaborasi dengan pengguna influencer, berinteraksi dengan pengguna, memanfaatkan fitur Instagram, dan memanfaatkan analitik. Konten visual yang menarik dan hashtag yang relevan dapat meningkatkan visibilitas dan memudahkan pengguna menemukan konten tentang destinasi wisata tertentu. Kolaborasi dengan influencer dapat membantu mempromosikan destinasi wisata melalui konten yang menarik dan autentik. Metode yang digunakan deskriptif kualitatif, dengan Teori Uses and Gratifications (Penggunaan dan Kepuasan Khalayak), Penggunaan Instagram sangat efektif dikarenakan Instagram memiliki beberapa fitur yang sangat membantu dalam memperkenalkan pariwisata Kabupaten Bintan, diantaranya Instagram Reel, hastags, story, foto, dan geotagging yang 2 dimana jika fitur tersebut digunakan secara rutin maka dapat menari…
subject: Articles
  topic: section
creator: Pandu Fikri Tegar Agnianto
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-05-20
publication date: 2023-05-20

Perubahan Perilaku Afektif Anak Usia Dini terhadap Paparan Media Online Teori : Media Equation Theory (media diperlakukan sebagai manusia dalam berinteraksi)
type: item
description: The theory that the author uses examines how media exposure has an impact on children's affective, as continuous users, with a qualitative descriptive approach researchers can conduct in-depth observations and interviews to observe behavior that occurs in early childhood, changes in early childhood affective behavior are seen in The characteristics of children who are always curious and quick to grasp what is around them may be in some ways social media in social networks have a positive impact , children treat online media as their friends in learning and playing. Keywords: Affective Behavior, Media Equation Theory, Online Media Teori yang penulis gunakan meneliti bagaimana paparan media yang berdampak pada afektif anak, sebagai pengguna yang berkesinambungan, dengan pendekatan deskriptif kualitatif peneliti dapat melakukan observasi dan wawancara secara mendalam untuk mengamati perilaku yang terjadi pada anak usia dini, perubahan perilaku afektif anak usia dini terlihat pada karakteristik anak yang selalu ingin tahu dan cepat menangkap apa yang ada disekitarnya mungkin dalam beberapa hal media sosial dalam jejaring sosial memberi dampak positif , anak memperlakukan media online sebagai teman mereka dalam belajar dan bermain. kata kunci: Perilaku Afektif, Media Equation Theory, Media Online
subject: Articles
  topic: section
creator: Amanda Amanda
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-05-15
publication date: 2023-05-15

“Strategi Video Profile Dalam Menunjang Promosi Dan Meningkatkan Brand Awareness Pada Studi Kasus Smk Grafika Kota Tangerangâ€
type: item
description: SMK Grafika Vocational High School is one of the private schools that is quite large and deserves recognition for its existence in Tangerang City. Currently at SMK Grafika in conveying information to the public still uses coversional methods such as the distribution of brochures, banners and secaralisan so that it is less interesting and less informative. The problem is so that the community knows the existence and what will be taught when studying at SMK Grafika. This research aims to develop information in SMK Grafika to be known by the public, so it is necessary to make a video profile in the form of audio visual as a means of promotion so that the public will be able to easily receive information in SMK Grafika. The benefits of this research are as documentation at SMK Grafika and also as a promotional media. Qualitative method with qualitative descriptive approach, this research uses case studies of data collection tools by observation, interviews, problem approach methodologies, namely Analysis, Design, Image Taking, editing, and rendering. The results obtained from this study are expected to form a Company Profile Video at SMK Grafika School which will be published on Social Media. Keywords: Promotion Strategy, Communication, Advertising, Brand Awereness, Social Media. Sekolah Menengah Kejuruan SMK Grafika merupakan salah satu sekolah swasta yang cukup besar dan patut diakui keberadaanya di Kota Tangerang. Saat ini di SMK Grafika dalam menyampaikan informasi kepada masyarakat masih menggunakan cara-cara koversional seperti penyebaran brosur-brosur, spanduk dan secaralisan sehingga kurang menarik dan kurang informatif. Adapun masalahnya adalah agar masyarakat mengetahui Keberadaan dan apa saja yang akan di ajarkan ketika bersekolah di SMK Grafika. Penelitian ini bertujuan untuk mengembangan informasi yang ada di SMK Grafika untuk bisa di ketahui oleh masyarakat, maka perlu dibuatnya video profile dalam bentuk audio visual sebagai sarana promosi sehingga masyar…
subject: Articles
  topic: section
creator: Susanti Susanti
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-05-15
publication date: 2023-05-15

Strategi Media Promosi Pondok Bakso Moro Seneng Sebagai Upaya Meningkatkan Brand Recognition
type: item
description: Pondok Bakso Moro Seneng is a culinary business that has long developed and established in the Tangerang City area which is more precisely located on Jl. Kenaiban. Pondok Bakso Moro Seneng has a variant of the products sold. In line with the development of time, began to grow the place to eat meatballs or meatball manufacturers, as a competitor that stands near the Jl. Kenaiban area. This can lead to competition from fellow meatball producers. To prevent this, it is necessary to make a Media Design promotion pondok Bakso Moro Seneng as an effort to increase brand recognition. The concept of designing promotional media as an effort to increase sales and introduction of the business to the public, with the aim to build good relationships with customers through the presentation of quality, delicious and halal products and affordable prices. The concept is implemented in creative and media strategies. The results of the design of promotional media in this study, showed the menu catalog as the main promotional media and banners and social media as supporting promotional media. With the support of the keyword is "pondok baso moro seneng" so that it can build the introduction of the Pondok Bakso Moro Seneng brand to consumers and the wider community. The brand is expected to form a good perception of a product that is increasingly known to the public, loving attitude and then buying products for a long period of time. Keywords: Design, Meatballs, Promotion, Brand Recognition Pondok Bakso Moro Seneng merupakan bisnis kuliner yang sudah lama berkembang dan berdiri di wilayah Kota Tangerang yang lebih tepatnya berada di Jl. Kenaiban. Pondok Bakso Moro Seneng memiliki varian produk yang dijual. Sejalan dengan perkembangan waktu, mulai tumbuh tempat makan bakso atau produsen-produsen bakso, sebagai kompetitor yang berdiri di dekat wilayah Jl. Kenaiban. Hal ini dapat menimbulkan adanya persaingan keta tantara sesama produsen bakso. Untuk mencegah hal ini maka perlu dibuat sebua…
subject: Articles
  topic: section
creator: Aldifa Fitania Suseno
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-05-15
publication date: 2023-05-15

MEDIA PEMBELAJARAN INTERAKTIF BERBASIS MULTIMEDIA SEBAGAI SOLUSI PERKULIAHAN SELAMA MASA TRANSISI PANDEMI PADA FAKULTAS PARINKRAF
type: item
description: The Covid 19 pandemic that occurred in Indonesia certainly had an impact on the field of Education. Online learning is a solution that can be applied amid the Covid-19 pandemic. Since the Covid-19 pandemic, the lecture process at the University of Muhammadiyah Tangerang. With the Blended Learning Method, lectures are divided into 2, namely online lectures and practical lectures (adjusted to the needs of the course). Students continue to apply health protocols in every practice. Learning with multimedia-based interactive media is very helpful for study programs in conducting lectures during the pandemic transition period. Keyword : Interactive Media, Blended Learning Method, Online Lectures Pandemi Covid 19 yang terjadi di Indonesia tentu membawa dampak pada bidang Pendidikan. Pembelajaran dalam jaringan (daring) adalah solusi yang dapat diterapkan ditengah pandemi Covid- 19. Sejak pandemi Covid-19 proses perkuliahan di Universitas Muhammadiyah Tangerang. Dengan Metode Blended Learning, perkuliahan dibagi menjadi 2 yaitu perkuliahan daring dan perkuliahan praktek (disesuaikan dengan kebutuhan matakuliah). Mahasiswa tetap menerapkan protocol Kesehatan di setiap praktek. Pembelajaran dengan media interaktif berbasis multimedia sangat membantu prodi dalam melakukan perkuliahan dimasa transisi pandemi. Keyword : Media Interaktif, Metode Blended Learning, Perkuliahan Daring
subject: Articles
  topic: section
creator: Aliyah Aliyah
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-05-15
publication date: 2023-05-15

Peran Media Sosial Instagram Sebagai Sarana Promosi Restoran Cepat Saji Ayam Mrothol
type: item
description: Perkembangan bisnis kuliner saat ini semakin berkembang, sehingga persaingan antar pelaku usaha semakin sulit juga. Hal ini didasari dari semakin berkembangnyamelalui teknologi dibidang kuliner. Salah satu yang paling terlihat adalah banyaknya masyarakat yang membuka usaha restoran cepat saji. Untuk tetapmempertahankan bisnisnya, pelaku usaha memerlukan sebuah inovasi terutama pada media sosial Instagram. Penelitian ini membahas mengenai â€Peran Instagramsebagai Sarana Promosi pada Restoran Cepat Saji Ayam Mrotholâ€. Tujuan penelitian ini adalah untuk mengetahui pemanfaatan Instagram sebagai sarana promosi di Restoran Cepat Saji Ayam Mrothol. Konten yang dipromosikan berupainformasi dan kegiatan terkait produk Ayam Mrothol. Fitur-fitur Instagram hampirseluruhnya dimanfaatkan oleh Ayam Mrothol. Dampak yang diperoleh melalui promosi pada Instagram adalah memudahkan dalam menginformasikan ketika ada promo produk, launching produk maupun oulet baru, membuat bertambahnyapengunjung, dan menjadi media ketika ada komplain dari cutsomer serta memberikan info terkain info kemitraan Ayam Mrothol. Kendala yang dihadapi Ayam Mrothol dalam pemanfaatan media sosial Instagram sebagai sarana promosiadalah belum adanya team khusus yang fokus pada pengelolaan media sosial Instagram. Kata Kunci : Instagram,Promosi,Restaurant
subject: Articles
  topic: section
creator: Raeza Raenaldy Sutrimo
rights: Copyright (c) 2023 ADVIS (Journal of Advertising)
date: 2023-05-15
publication date: 2023-05-15