REVITALIZATION OF MARGA MULYA VILLAGE’S FLAGSHIP PRODUCTS THROUGH ENVIRONMENTALLY FRIENDLY PACKAGING INNOVATION AND DIGITAL SALES STRATEGIES

Authors

  • Arief Bowo Prayoga Kasmo Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana http://orcid.org/0000-0002-7449-386X (unauthenticated)
  • Diah Fistiani Sukardiman Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana
  • Novena Ulita Fakultas Design Seni Kreatif, Universitas Mercu Buana
  • Muhammad Raafi Hillal Atha'Ullah Azmi Fakultas Teknik, Universitas Mercu Buana
  • Meisya Putri Fakultas Psikologi, Universitas Mercu Buana
  • Ravel Setyo Bintoro Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana

DOI:

https://doi.org/10.31000/cswb.v5i2.14973

Keywords:

MSME Empowerment, Environmentally Friendly Packaging, Digital Marketing, Product Branding, Marga Mulya Village

Abstract

Marga Mulya Village, located in Mauk Subdistrict, Tangerang Regency, possesses considerable potential for the development of home-based industries, particularly fish crackers and handicraft products. However, this potential has not been optimally realized due to limitations in packaging innovation, digital marketing strategies, and brand management. This Community Service Program aims to enhance the competitiveness of the village’s flagship products through the introduction of environmentally friendly packaging and the implementation of digital marketing strategies. The program employed a collaborative participatory approach, encompassing stages of socialization, training, technology implementation, mentoring, and evaluation. The results demonstrate significant improvements in both production and marketing aspects, including the creation of eco-friendly packaging innovations, the establishment of business social media accounts and online stores, and the development of digital catalogs for the village’s flagship products. The program confirms that packaging innovation and the digitalization of marketing can increase revenue, strengthen branding, and promote the sustainability of the local economy.

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Published

2026-01-14

Issue

Vol. 5 No. 2 (2025): Community Services and Social Work Bulletin Volume 5 No. 2 2025

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