OPTIMALISASI BAHASA PERSUASIF SEBAGAI MEDIA PROMOSI: SEBUAH STUDI LITERATUR

Tri Pujiati, Meria Zakiyah Alfisuma

Abstract


Advertising language is one of the important things as a promotional media to influence readers to use the advertised product, one of which is the use of persuasive language in advertisements. This study attempts to see the importance of using persuasive language that functions as a promotional media for products or services. The research design with a literature study approach attempts to find relevant literature related to the optimization of persuasive language as a promotional media. Research data were taken from 16 scientific journals and proceedings that have been published both from national and international journals. The results of this study indicate that the use of persuasive language as a promotional media is very important to consider when creating advertisements. Optimizing persuasive language in advertisements is expected to increase the number of consumers who will use the products or services offered. Not only that, the selection of attractive, interesting, short, concise, and clear language must be considered in making advertisements as a promotional media. The implementation of the results of this study is that persuasive language is very important for advertisers to consider so that the information provided through advertisements can be understood by readers.

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DOI: http://dx.doi.org/10.31000/cpu.v0i0.12381

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