Vol 3 No 1 (2024): Digital Business Journal

Articles

• ANALYSIS AND DESIGN OF DIGITAL APPLICATION SYSTEMS FOR EMPLOYEE DATA MANAGEMENT IN XYZ STORE

  Wawan Setiawan, Nurul Fajriyah

  1-10

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• THE EFFECT OF MARKETING CONTENT AND E-WOM ON THE TIKTOK APPLICATION ON PURCHASE DECISIONS STUDY ON STREET BOBA CONSUMERS IN TANGERANG CITY

  Abdul Rauf, Asri Sulasnawati, Achmad Haromain

  11-21

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• THE INFLUENCE OF BRAND IMAGE AND EMOTIONAL DESIRE ON PURCHASE DECISIONS IN TOKOPEDIA APPLICATION USERS IN THE TANGERANG REGION

  Eka Hendra Priyatna, Rabitha Fazira, Bambang Dwi Chandra, Vicky Ferdian Adi Wibowo

  22-34

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• THE INFLUENCE OF PROMOTION AND TRUST ON THE PURCHASE DECISION OF NATURE REPUBLIC BRAND SKINCARE PRODUCTS TOKOPEDIA CONSUMER STUDY IN TANGERANG CITY

  Tarto Tarto, Feba Dinova Dex Tovtora S, Isthi Bayu Laras, Reza Rafi Ristiyanto

  35-50

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• THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND IMAGE ON PURCHASING DECISIONS ON ERIGO STORE PRODUCTS

  Hendi Eka Sumarga, Iwan Setiawan Rofiq, Franky Mahendra Yulianto

  51-60

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