Vol. 2 No. 2 (2024): Digital Business Journal

Articles

• THE EFFECT OF FINTECH PAYMENT AND FINANCIAL LITERACY ON EMPLOYEES' FINANCIAL BEHAVIOR

  Andi Kusuma Negara, Dede Sunaryo

  72-86

  • PDF

• THE INFLUENCE OF BRAND EQUITY, STORE ATTRIBUTES AND MARKETING DIRECTORS ON PURCHASING DECISIONS

  Muhammad Iqbal Baitullah, Ilma Darojat, Muhammad Abdul Rosyid

  87-97

  • PDF

• THE INFLUENCE OF DIGITAL MARKETING AND GREEN PROMOTION ON THE DECISION TO PURCHASE TOYOTA RAIZE

  Abdul Rauf, Feba Dinova Dex Tovtora S, Aldi Sopiyan

  98-111

  • PDF

• DIGITAL MARKETING AND PRODUCT QUALITY ON CUSTOMER SATISFACTION

  Eko Narto, Usnul Hotimah

  112-120

  • PDF

• THE INFLUENCE OF ONLINE PROMOTIONS AND PRICE PERCEPTIONS ON THE PURCHASING DECISIONS OF MS GLOW USERS AT UNIVERSITY OF MUHAMMADIYAH TANGERANG

  Eka Hendra Priyatna, Dewi Rahmawati, Kusdianto Kusdianto

  121-133

  • PDF