Vol 10 No 2 (2026): April

Articles

• WHAT MARKETING CAPABILITIES MATTER IN SERVICE DIGITALIZATION? A STRUCTURED ABSTRACT REVIEW

  Melisa Maria Gosal, Daniel Peterson Silaban

  115-129

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• THE ROLE OF FINANCIAL LITERACY, BEHAVIOR, TECHNOLOGY, AND ATTITUDE IN INVESTMENT INTENTION

  Dede Sunaryo, Lena Erdawati

  130-152

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• CUSTOMER SATISFACTION MODERATES EXPERIENTIAL MARKETING ON GRAB-BIKE USER LOYALTY

  Muh Hasan, Eko Narto

  153-175

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• THE ROLE OF FIRM SIZE IN MODERATING GREEN ACCOUNTING, INNOVATION, AND STAKEHOLDER ENGAGEMENT ON FIRM VALUE

  Amalia Indah Fitriana

  176-202

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• THE STRATEGIC EXECUTION PLAN FOR ENHANCING FINANCIAL STRENGTH AND DIGITAL PERFORMANCE IN INDONESIA’S DIGITAL BANKING INDUSTRY

  Syukron Sazly, Harun Al Rasyid, Agus Tri Indah K

  203-225

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