2025. THE INFLUENCE OF INFLUENCER MARKETING, CONTENT QUALITY AND SHOPEE E-COMMERCE ONLINE REVIEWS ON THE PURCHASE DECISION OF THE 3SECOND BRAND. Jurnal Comparative: Ekonomi dan Bisnis. 7, 1 (Feb. 2025), 331–346. DOI:https://doi.org/10.31000/combis.v7i1.13443.