THE INFLUENCE OF VALUE PERCEPTION AND RISK PERCEPTION ON GREEN BUYING BEHAVIOR. Jurnal Comparative: Ekonomi dan Bisnis, [S. l.], v. 6, n. 2, p. 254–267, 2024. DOI: 10.31000/combis.v6i2.11328. Disponível em: https://jurnal.umt.ac.id/index.php/jceb/article/view/11328. Acesso em: 26 oct. 2026.