CORPORATE STRATEGY, STRATEGIC LEADERSHIP, STRATEGY IMPLEMENTATION AND COMPETITIVE ADVANTAGE : A CONCEPTUAL MODEL PROPOSAL. Jurnal Comparative: Ekonomi dan Bisnis, [S. l.], v. 6, n. 2, p. 340–350, 2024. DOI: 10.31000/combis.v6i2.11370. Disponível em: https://jurnal.umt.ac.id/index.php/jceb/article/view/11370. Acesso em: 22 oct. 2026.