THE ROLE OF EXPERIENTAL MARKETING IN THE PURCHASE DECISION OF THE BODY SHOP COSMETIC PRODUCTS IN JEMBER REGENCY. Jurnal Comparative: Ekonomi dan Bisnis, [S. l.], v. 7, n. 1, p. 106–118, 2025. DOI: 10.31000/combis.v7i1.13192. Disponível em: https://jurnal.umt.ac.id/index.php/jceb/article/view/13192. Acesso em: 23 oct. 2026.