THE INFLUENCE OF PRICE, DIGITAL MARKETING, STORE ATMOSPHERE AND PRODUCT DIVERSITY ON PURCHASE DECISIONS. Jurnal Comparative: Ekonomi dan Bisnis, [S. l.], v. 7, n. 1, p. 235–249, 2025. DOI: 10.31000/combis.v7i1.13401. Disponível em: https://jurnal.umt.ac.id/index.php/jceb/article/view/13401. Acesso em: 23 oct. 2026.