THE INFLUENCE OF INFLUENCER MARKETING, CONTENT QUALITY AND SHOPEE E-COMMERCE ONLINE REVIEWS ON THE PURCHASE DECISION OF THE 3SECOND BRAND. Jurnal Comparative: Ekonomi dan Bisnis, [S. l.], v. 7, n. 1, p. 331–346, 2025. DOI: 10.31000/combis.v7i1.13443. Disponível em: https://jurnal.umt.ac.id/index.php/jceb/article/view/13443. Acesso em: 27 oct. 2026.