CONSUMER DECISION-MAKING IN DIGITAL THRIFTING: ANALYZING THE ROLE OF PRICE, VALUE PERCEPTION, AND LIFESTYLE FACTORS ON TIKTOK SHOP. Jurnal Comparative: Ekonomi dan Bisnis, [S. l.], v. 7, n. 2, p. 421–440, 2025. DOI: 10.31000/combis.v7i2.13753. Disponível em: https://jurnal.umt.ac.id/index.php/jceb/article/view/13753. Acesso em: 25 oct. 2026.