DRIVERS OF IMPULSIVE FASHION PURCHASES ON TIKTOK SHOP: THE ROLE OF HEDONIC MOTIVES, LIFESTYLE, AND PROMOTIONS. Jurnal Comparative: Ekonomi dan Bisnis, [S. l.], v. 7, n. 3, p. 718–732, 2025. DOI: 10.31000/combis.v7i3.14643. Disponível em: https://jurnal.umt.ac.id/index.php/jceb/article/view/14643. Acesso em: 24 oct. 2026.