DO PRICE DISCOUNTS AND SALES PROMOTIONS DRIVE IMPULSE BUYING IN URBAN RETAIL SETTINGS?. Jurnal Comparative: Ekonomi dan Bisnis, [S. l.], v. 8, n. 1, p. 25–38, 2026. DOI: 10.31000/combis.v8i1.15975. Disponível em: https://jurnal.umt.ac.id/index.php/jceb/article/view/15975. Acesso em: 22 oct. 2026.