WHAT MARKETING CAPABILITIES MATTER IN SERVICE DIGITALIZATION? A STRUCTURED ABSTRACT REVIEW. Jurnal Comparative: Ekonomi dan Bisnis, [S. l.], v. 8, n. 1, p. 39–51, 2026. DOI: 10.31000/combis.v8i1.15984. Disponível em: https://jurnal.umt.ac.id/index.php/jceb/article/view/15984. Acesso em: 27 oct. 2026.