THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON BUYING INTEREST DECISIONS AT OKI SERBA 8000 BATAM STORES. JCEB [Internet]. 2024 Aug. 12 [cited 2026 Oct. 21];6(3):513-24. Available from: https://jurnal.umt.ac.id/index.php/jceb/article/view/11956