IMPROVING DIGITAL VISIBILITY OF GREEN SMES THROUGH LOCAL CONTENT–DRIVEN SEO
DOI:
https://doi.org/10.31000/combis.v7i4.15309Abstract
Digital transformation has become essential for Indonesian SMEs to remain competitive in the digital economy. However, most environmentally friendly SMEs have not fully utilized digital marketing strategies, particularly local content-based SEO. This study aims to design and implement a local content-based SEO model to enhance digital reach, using Lezza Studio as a case study. The research employed a qualitative approach with a single case study design, incorporating in-depth interviews, observation, and document analysis. The proposed model consists of five stages: local keyword identification, on-page optimization, local narrative content creation, visual media optimization, and continuous adaptation. The results indicate significant improvements in search visibility, organic traffic, and sales conversions. The keyword “kaos custom ramah lingkungan Manado†dominated search results, social media traffic increased (Facebook by 104% and Instagram by 57%), and orders rose by 25%. These findings confirm that implementing local content-based SEO not only improves digital exposure but also delivers tangible business performance impact. The model can be replicated by other SMEs to support sustainable digital transformation.
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