Vol. 7 No. 1 (2025): February

Articles

• THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE WITH MOTIVATION AS AN INTERVENING VARIABLE

  Darwinto Darwinto, Idahlia Amelia, Ipah Masripah

  1-10

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• ANALYSIS OF THE INFLUENCE OF TOTAL QUALITY MANAGEMENT IN IMPROVING PRODUCT QUALITY AT PT. KIMIKA USAHA PRIMA

  Cantika Rahmadhantri Priatmaja, Achmad Hasan Hafidzi, Yohanes Gunawan Wibowo

  11-25

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• ANALYZE OF FACTORS AFFECTING GENERATION Z'S INVESTMENT INTEREST IN THE CAPITAL MARKET

  Vina Yuliantika Wulandari, Retno Endah Supeni, Achmad Hasan Hafidzi

  26-40

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• ANALYSIS OF THE INFLUENCE OF THE USE OF RECRUITMENT, SELECTION, AND JOB PLACEMENT SYSTEMS ON EMPLOYEE PERFORMANCE PT KAI DAOP 9 JEMBER

  Desta Intan Permatasari, Eko Budi Satoto, Seno Sumowo

  41-50

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• THE INFLUENCE OF HOLISTIC MARKETING AND PRODUCT QUALITY ON PURCHASING DECISIONS AT DEVIL'S MACARONI

  Rohiqil Makthum, Akmad Suharto, Rusdiyanto Rusdiyanto

  51-62

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• INTERNAL AND EXTERNAL ANALYSIS IN DETERMINING THE OPTIMAL BUSINESS STRATEGY FOR BAEK EXPRESS MIE MSMES

  Sherlin Juliana, Roihanah Amaturrahman, Caesari Tyas Wimasada, Clara Regina C.L.S, Made Bagus Paramartha

  63-76

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• ANALYSIS OF BUSINESS POLICY STRATEGIES ON CHICKEN WILLIAM MSMES IN BANDUNG CITY

  Awfa Azka Nurianputri, Aurellia Thania Aldina, Nourani Ayurizki, Muhammad Refi Abiyyu, Fadi Nurrayhan Jaya

  77-91

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• MSME BUSINESS POLICY STRATEGY: GROBBAK KOREA

  Tita Puspita, Alyaa Hasna Luthfiyah Nustiawan, Gaizka Tiara Meisya Luna, Nadhira Aurelya, Muhammad Nadif

  92-105

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• THE ROLE OF EXPERIENTAL MARKETING IN THE PURCHASE DECISION OF THE BODY SHOP COSMETIC PRODUCTS IN JEMBER REGENCY

  Syarifah Fidelia Andarini, Akhmad Suharto, Rusdiyanto Rusdiyanto

  106-118

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• THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION, FAMILY ENVIRONMENT AND ENTREPRENEURIAL MOTIVATION ON ENTREPRENEURIAL STUDENT DECISIONS

  Rifqi Maulana Adi Nugroho, Feti Fatimah, Bayu Wijayantini

  119-129

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• THE EFFECT OF LIQUIDITY, LEVERAGE, PROFITABILITY ON TAX AGGRESSIVENESS WITH FIRM SIZE AS MODERATION

  Agus Supriyatno, Imas Kismanah, Kimsen Kimsen, Ahmad Pagandi

  130-145

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• THE EFFECT OF PRUDENCE, FINANCIAL DISTRESS, AND INSTITUTIONAL OWNERSHIP ON TAX AVOIDANCE WITH LEVERAGE AS A MODERATION VARIABLE

  Qadar Ranggala, Duni Duni, Hikma Agustina Rambe, Ika Kurniaaningsih

  146-163

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• ANALYSIS OF THE EFFECT OF RAW MATERIAL PLANNING, INVENTORY CONTROL, AND RAW MATERIAL QUALITY ON THE PRODUCTION PROCESS

  Aprilia Nadila Wulandari, Feti Fatimah, Ahmad izzudin

  164-174

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• THE INFLUENCE OF WORD OF MOUTH AND SERVICE EXELLENT ON CONSUMER SATISFACTION

  Fitria Madaniah Prasetyo, Feba Dinova Dex Tovtora S

  175-184

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• ANALYSIS OF TAX JUSTICE AND COMPLIANCE COSTS AND TAX RATES AGAINST TAX EVASION ACTIONS IN SAMARINDA

  Putri Raudatul Jannah, Iskandar Iskandar

  185-194

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• DESIGN AND IMPLEMENTATION OF NEW STUDENT ADMISSION APPLICATION AS A MARKETING MEDIUM WITH AGILE METHOD AT AL-HIKMAH KINDERGARTEN

  Yohanah Yohanah, Suryadi Suryadi, Dewi Komara

  195-208

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• THE INFLUENCE OF TRUST, INNOVATION AND SERVICE QUALITY ON CUSTOMER LOYALTY

  Atika Firmanda Akmalia, Retno Endah Supeni, Ahmad Izzudin

  209-221

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• THE EFFECT OF FOOD QUALITY, PRICE, LIVE STREAMING AND SOCIAL MEDIA ON PURCHASING DECISIONS BAKSO SPICY CUB. JEMBER

  Intan Nur Andini, Haris Hermawan, Wahyu Eko Setianingsih

  222-234

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• THE INFLUENCE OF PRICE, DIGITAL MARKETING, STORE ATMOSPHERE AND PRODUCT DIVERSITY ON PURCHASE DECISIONS

  Muhammad Lutfi, Eko Budi Satoto, Ahmad Izzudin

  235-249

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• APPLICATION OF MARKETING MIX AND DIGITAL MARKETING TO SALES

  Jessica Putri Damayanti, Trias Setyowati, Yohanes Gunawan Wibowo

  250-275

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• TRANSFORMATION OF HIGHER EDUCATION HUMAN RESOURCE DEVELOPMENT: BUILDING DIGITAL COMPETENCIES IN THE ERA OF INDUSTRIAL REVOLUTION 4.0

  Marlina Marlina, Prita Steady Jayanti, Tuti Adhi Thama, Intan Nuraini, Muljadi Muljadi

  276-288

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• NURSING SERVICE QUALITY STRATEGY IN INCREASING PATIENT LOYALTY AT BUNDA SEJATI HOSPITAL TANGERANG

  Wulan Tri Hutami, Rahmi Kustiyani, Miftahul Janah, Muljadi Muljadi

  289-300

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• STRATEGY TO IMPROVE THE QUALITY OF PERFORMANCE OF MAINTENANCE SECTION EMPLOYEES AT PT. ADICIPTA BOGA INTIPRIMA TANGERANG

  Teguh Raharjo, Muhammad Zaid Ramadhan, Nana Mardiana, Endang Suherna, Moeljadi Moeljadi

  301-318

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• THE EFFECT OF INCENTIVES ON THE PERFORMANCE OF ACCOUNT MANAGERS REGIONAL LEGS AT PT TELKOM TELKOM INDONESIA (PERSERO),TBK REGIONAL V

  Audry Indri Bunga, Baharuddin Baharuddin, Jeana Tandirerung

  319-330

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• THE INFLUENCE OF INFLUENCER MARKETING, CONTENT QUALITY AND SHOPEE E-COMMERCE ONLINE REVIEWS ON THE PURCHASE DECISION OF THE 3SECOND BRAND

  Faizal Nursamsi, Akhmad Suharto, Ira Puspitadewi Samsuryaningrum

  331-346

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• THE EFFECT OF SENSORY MARKETING ON THE REPURCHASE INTEREST OF KFC JEMBER CONSUMERS WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE

  Titis Alvita Prabatwati, Maheni Ika Sari, Yohanes Gunawan Wibowo

  347-370

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• ANALYSIS OF THE BANK'S FINANCIAL HEALTH LEVEL USING THE CAMEL METHOD AT PT. BPR PIJER PODI KEKELENGEN

  Tuberta Rosviani Mendrofa, Magdalena Judika Br Siringoringo, Ardin Dolok Saribu

  371-386

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