Sertifikasi Halal sebagai Instrumen Kepercayaan Pasar: Studi Komparatif Produk Halal Bersertifikat dan Non-Bersertifikat
DOI:
https://doi.org/10.31000/almaal.v6i2.15070Keywords:
Halal Certification, Market Trust, Halal Products, Consumer Behavior, Competitiveness, Halal Management, Comparative StudyAbstract
This study analyzes the role of halal certification as a market trust instrument through a comparative study of certified and non-certified products. Using a systematic literature review of reputable journals, the research synthesizes findings on the impact of certification on consumer trust and market competitiveness. Halal certification functions as both a quality signal and a guarantee of Sharia compliance—essential for Muslim consumers and appealing to non-Muslims. Comparative results indicate that certification enhances the competitiveness of MSMEs; however, its influence on consumer purchase decisions varies and is often not statistically significant. Factors such as religiosity, halal awareness, and price tend to play a more dominant role. Perceptions of non-certified products are shaped by assumptions of inherent halalness or social recommendations, with certification often perceived as an “added value.†In conclusion, halal certification serves as a complex instrument of market trust, influenced by contextual factors and consumer characteristics. A holistic approach to halal management is recommended to strengthen consumer trust.
References
Alwi, T., Sunarso, S., & Maidarti, T. (2019). Peningkatan Penjualan melalui Eksebisi dan Sertifikasi Halal. Jurnal Pengembangan Wiraswasta, 21(1). https://doi.org/10.33370/jpw.v21i1.298
Ambali, A. R., & Bakar, A. N. (2014). People’s Awareness on Halal Foods and Products: Potential Issues for Policy-makers. Procedia - Social and Behavioral Sciences, 121. https://doi.org/10.1016/j.sbspro.2014.01.1104
Aprilia, F., & Saraswati, T. G. (2021). Analisis Kesadaran Halal Sebagai Variabel Intervening Pada Pengaruh Sertifikasi Halal Terhadap Minat Beli Kosmetik Halal Wardah Di Kabupaten Pemalang. Jurnal Ilmiah MEA (Manajemen, Ekonomi, Dan Akuntansi, 5(1).
Armiani, B Basuki, S. N. (2021). Sertifikat Halal Menjadi Strategi Pemasaran Bagi Umkm Nonmuslim dalam Meningkatkan Penjualan. Prosding Seminar Setiami, 35(3), 22–27. http://ojs.stiami.ac.id/index.php/PS/article/view/1363
Dan, M., Di, M., & Jambi, K. (2024). Peran Sertifikat Halal dalam Meningkatkan Kepercayaan Konsumen Muslim pada Produk. In Jurnal Ekonomi Revolusioner.
Dewi Sulistyani, R., & Fahrullah, A. (2024). Pengaruh Sertifikasi Halal, Halal Awareness, Dan Religiusitas Terhadapkeputusan Pembelian Produk Mixue Ice Cream & Tea Di Kabupaten Lamongan. Jurnal Ekonomika Dan Bisnis Islam, 7, 172–188. https://journal.unesa.ac.id/index.php/jei/article/view/32822
Erdiansyah, E., Nabila, N., Julaini, J., & ... (2024). Pengaruh Sertifikasi Halal Dan Brand Image Terhadap Keputusan Pembelian Pada Produk Mixue Di Palembang. Journal of Management …. https://ejurnal.undana.ac.id/index.php/JEM/article/view/17426
Fauzia, diah retno sufi, Pangestu, E., & Bafadhal, A. S. (2019). Pengaruh religiusitas, sertifikasi halal, bahan produk terhadap minat beli dan keputusan pembelian. In Jurnal Administrasi Bisnis (JAB) (Vol. 66, Issue 1, pp. 37–46). core.ac.uk. https://core.ac.uk/download/pdf/290464090.pdf
Febiola, N., Khudhori, K. U., & Andriko, A. (2025). Dampak Sertifikasi Halal Dalam Meningkatkan Daya Saing Usaha Mikro Di Sektor Makanan. e-theses.iaincurup.ac.id. http://e-theses.iaincurup.ac.id/id/eprint/7899
Haque, A., Sarwar, A., Yasmin, F., Tarofder, A. K., & Hossain, M. A. (2015). Non-muslim consumers’ perception toward purchasing halal food products in malaysia. Journal of Islamic Marketing, 6(1). https://doi.org/10.1108/JIMA-04-2014-0033
Henderson, J. C. (2016). Halal food, certification and halal tourism: Insights from Malaysia and Singapore. In Tourism Management Perspectives (Vol. 19). https://doi.org/10.1016/j.tmp.2015.12.006
Husaeni, U. A., & Dewi, T. K. (2019). Pengaruh Pembiayaan Mikro Syariah Terhadap Tingkat Perkembangan Usaha Mikro Kecil Menengah (UMKM) Pada Anggota BMT Di Jawa Barat. Bongaya Journal for Research in Management (BJRM), 2(1). https://doi.org/10.37888/bjrm.v2i1.122
Iqbal, M., & Kusumawardhani, M. D. (2023). Pengaruh Kesadaran Halal, Religiusitas, Dan Pengetahuan Produk Halal Mahasiswa Muslim Dalam Melakukan Pembelian Makanan Secara Online (Studi Kasus Mahasiswa Universitas Islam Indonesia). AJIE. https://doi.org/10.20885/ajie.vol7.iss1.art4
Khoeron, M. (2022). Bagaimana Sinergi BPJPH, LPH, dan MUI dalam Sertifikasi Halal? Ini Penjelasan Kemenag. In BPJPH.
Kurniawati, D. A., & Savitri, H. (2020). Awareness level analysis of Indonesian consumers toward halal products. Journal of Islamic Marketing, 11(2). https://doi.org/10.1108/JIMA-10-2017-0104
Lada, S., Harvey Tanakinjal, G., & Amin, H. (2009). Predicting intention to choose halal products using theory of reasoned action. International Journal of Islamic and Middle Eastern Finance and Management, 2(1). https://doi.org/10.1108/17538390910946276
Nirwandar, S. (2018). Halal lifestyle industry, high growth and attractive investment in Indonesia. Malaysian Journal of Consumer and Family Economics, 22(Special Issue 2).
Pratiwi, D. P., & Falahi, A. (2023). Pengaruh Sertifikasi Halal Dan Kesadaran Halal Terhadap Keputusan Pembelian Produk Kosmetik Wardah Di Desa Bangun Rejo Tanjung Morawa. Jurnal Bisnis, Manajemen, Dan Akuntansi, 10(1). https://doi.org/10.54131/jbma.v10i1.148
Rezai, G., Mohamed, Z., & Shamsudin, M. N. (2012). Non-Muslim consumers’ understanding of Halal principles in Malaysia. Journal of Islamic Marketing, 3(1). https://doi.org/10.1108/17590831211206572
Salindal, N. A. (2019). Halal certification compliance and its effects on companies’ innovative and market performance. Journal of Islamic Marketing, 10(2). https://doi.org/10.1108/JIMA-04-2018-0080
Santosa, C. W., Fahma, F., & Damayanti, R. W. (2022). Effect of Halal Certification on Logistic Performance and Financial Performance. Jurnal Teknik Industri, 24(2). https://doi.org/10.9744/jti.24.2.117-128
Santosa, S. G., & Rizaldy, M. R. (2022). The Effect of Halal Awareness, Religiosity, Product Ingredients Knowledge, and Halal Certification on the Purchase Decision of Halal Fast Food. Ar-Ribhu: Jurnal Manajemen Dan Keuangan Syariah, 3(1).
Sapriana, P., & Sari, J. D. P. (2022). Pengaruh Endorsement Selebgram Dan Label Halal Terhadap Minat Beli Online Konsumen Di Kota Langsa. JIM: Jurnal Ilmiah Mahasiswa, 4(2). https://doi.org/10.32505/jim.v4i2.4817
Setiawan, S., & Mauluddi, H. A. (2019). Perilaku Konsumen Dalam Membeli Produk Halal Di Kota Bandung. In At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam (Vol. 5, Issue 2, pp. 232–246). researchgate.net. https://doi.org/10.24952/tijaroh.v5i2.1849
Soesilowati, E., & Yuliana, C. (2013). Komparasi Perilaku Konsumen Produk Halal Di Area Mayoritas Dan Minoritas Muslim. Jurnal Ekonomi Pembangunan LIPI, 21(2).
Sri, K., & Jalil, A. (2019). Pengaruh Sertifikasi Halal Terhadap Minat Masyarakat Membeli Produk Makanan Berlabel Halal Di Kuala Tungkal. Al-Mizan : Jurnal Ekonomi Syariah, 2(1).
Sulistyani, R. D. (2024). Pengaruh Sertifikasi Halal, Halal Awareness, dan Religiusitas Terhadap Keputusan Pembelian Produk Mixue Ice Cream &Tea di Kabupaten Lamongan. Jurnal Ekonomika Dan Bisnis Islam. https://journal.unesa.ac.id/index.php/jei/article/view/32822
Syafitri, M. N., Salsabila, R., & Latifah, F. N. (2022). Urgensi Sertifikasi Halal Food Dalam Tinjauan Etika Bisnis Islam. Al Iqtishod: Jurnal Pemikiran Dan Penelitian Ekonomi Islam, 10(1), 16–42. https://doi.org/10.37812/aliqtishod.v10i1.305
Syam, I., Hafid, A., & Abd Salam, H. (2025). Pengaruh Sertifikat Halal Terhadap Peningkatkan Kepercayaan Konsumen (Studi Kasus Konsumen AHA Food di Kota Watampone). In Jurnal Al-Istishna (Vol. 1, Issue 2, pp. 136–148). e-journal.staimaswonogiri.ac.id. https://doi.org/10.58326/jai.v1i2.308
Syazwan, M., Talib, A., Chin, T. A., & Fischer, J. (2017). Linking Halal Food Certification and Business Performance British Food Journal Linking Halal food certification and business performance Article information. Article in British Food Journal, 119(7).
Taufiq, & Emilia Puji Lestari. (2024). Pengaruh Sertifikasi Halal Terhadap Kepercayaan Konsumen Pada Produk Madu Di Ma Andalusia. AL-IQTISHAD : Jurnal Perbankan Syariah Dan Ekonomi Islam, 2(2), 1–16. https://doi.org/10.47498/iqtishad.v2i2.3646
Uljannah, A., & Batubara, C. (2023). Peran Sertifikasi Halal Food Pada Bisnis Sesuai Syariat Islam. Jurnal Ilmu Komputer, Ekonomi Dan Manajemen (JIKEM), 3(2).
Ulya, I. (2021). Pengaruh Sertifikasi Halal, Religiusitas Dan Bahan Makanan Terhadap Minat Beli Produk Makanan Halal. UIN Walisongo Semarang. https://eprints.walisongo.ac.id/id/eprint/16494/
Usmandani, A. L., & Darwanto, D. (2021). Factors Affecting Purchase Decision of Halal Processed Meat for Muslim Consumers in Semarang. Al-Amwal : Jurnal Ekonomi Dan Perbankan Syari’ah, 13(1). https://doi.org/10.24235/amwal.v13i1.7969
Warnis, F., Fauziah, F., Martiningsih, D., & ... (2024). Assessing business satisfaction with halal certification services: An evaluation of halal assurance agency performance using the SERVQUAL model. In Journal of …. researchgate.net. https://www.researchgate.net/profile/Miguel-Angel-Esquivias-2/publication/383610738_Assessing_business_satisfaction_with_halal_certification_services_An_evaluation_of_halal_assurance_agency_performance_using_the_SERVQUAL_model/links/66d3e85db1606e24c2ac8b
Waluya, A. H. (2023). Halal Menurut Al-Qará¸ÄwÄ« dan Al-Sha’rÄwÄ« Serta Implementasinya dalam Perekonomian Islam. Brilliant: Journal of Islamic Economics and Finance, 1(2), 142–157.
Wasik Marzuki, W., & . T. (2021). Pengaruh Religiusitas, Sertifikasi Halal, Dan Bahan Produk Terhadap Keputusan Pembelian. In Value Added : Majalah Ekonomi dan Bisnis (Vol. 17, Issue 2). jurnal.unimus.ac.id. https://doi.org/10.26714/vameb.v17i2.7885
Wati, W., & Ridlwan, A. A. (2020). Persepsi Konsumen Muslim Terhadap Produk Makanan Tidak Bersertifikat Halal Dengan Merek Mengandung Makna Sarkasme. Jurnal Ekonomi Syariah, Akuntansi Dan Perbankan (JESKaPe), 4(2). https://doi.org/10.52490/jeskape.v4i2.722
Wibowo, S., & Juhara, A. el. (2020). Faktor Penentu Labelisasi Halal dan Citra Merek Terhadap Niat Beli dan Keputusan Pembelian. Advances in Economics, Business and Management Research, 201.
Zenita, B. P., & Restuti, D. P. (2024). Kepercayaan Konsumen terhadap Produk Skincare Melalui Endorsement dari Influencer Muslim. EKOMABIS: Jurnal Ekonomi Manajemen Bisnis, 5(02), 143–160. https://doi.org/10.37366/ekomabis.v5i02.1407
Downloads
Published
Issue
Section
License
Authors grant the journal right to publish the work licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
Penulis memberikan kepada jurnal al maal hak untuk menerbitkan karya yang dilisensikan di bawah Lisensi Atribusi Creative Commons yang memungkinkan orang lain untuk berbagi karya dengan pengakuan kepengarangan karya dan publikasi awal dalam jurnal ini
