Pengaruh Label Halal Terhadap Produk Kecantikan

Authors

  • Ananya Larasati Ekonomi Syariah FAI Universitas Ibn Khaldun Bogor
  • Ikhwan Hamdani Ekonomi Syariah FAI Universitas Ibn Khaldun Bogor
  • Santi Lisnawati Ekonomi Syariah FAI Universitas Ibn Khaldun Bogor

DOI:

https://doi.org/10.31000/almaal.v1i1.1815

Keywords:

Beauty, Buying decision, Halal, Label, Product

Abstract

The purpose of this study is how to use halal labels on decisions purchase of Muslim beauty products in Bogor.  Thiis study uses quantitative research methods. The data sources used are primary and secondary data. The respondents who were sampled in this study were 100 people. The process of data analysis in this study uses simple linear regression analysis.  Significant halal variable labels on purchasing decisions this is seen from the halal significant label of 0,000 which means it is smaller than the significance level used which is 0.05. And it can also be seen from t count of 5.110 which means that the t count is greater than t table which is 1.984. The decision to buy Muslims is based on the label of halal presence on product packaging, the selection of products labeled halal is based on the beliefs and attitudes of Muslim women to buy products labeled halal.

Author Biography

  • Ananya Larasati, Ekonomi Syariah FAI Universitas Ibn Khaldun Bogor
    Fakultas Agama Islam Uika Bogor

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Published

2019-07-07

Issue

Vol. 1 No. 1 (2019)

Section

Articles

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