REDESIGN UI/UX WEBSITE PT SERENA HARSA UTAMA MENGGUNAKAN METODE DESIGN THINKING
DOI:
https://doi.org/10.31000/jika.v9i4.14731Abstract
Di tengah pesatnya perkembangan teknologi digital, PT. Serena Harsa Utama, sebuah perusahaan produsen makanan olahan beku, menyadari pentingnya kehadiran media daring yang optimal untuk mendukung bisnis. Website perusahaan yang berfungsi sebagai sarana informasi produk, peluang kemitraan, dan media branding masih memiliki kekurangan pada aspek antarmuka pengguna (UI) dan pengalaman pengguna (UX). Berdasarkan evaluasi awal melalui wawancara dengan manajer serta pengujian menggunakan User Experience Questionnaire (UEQ) dan evaluasi heuristik, ditemukan sejumlah permasalahan seperti tampilan visual kurang menarik, tata letak kurang efektif, dan inkonsistensi desain. Untuk mengatasi masalah tersebut, penelitian ini melakukan perancangan ulang (redesign) UI/UX website dengan menerapkan metode Design Thinking dengan 5 tahapan utama: Empathize, Define, Ideate, Prototype, dan Test. Hasil pengujian menggunakan A/B testing menunjukkan bahwa mayoritas besar pengguna lebih memilih desain baru pada semua komponen yang diuji, termasuk homepage dan halaman produk. Sedangkan pengujian ulang untuk UEQ menunjukkan peningkatan skor yang signifikan pada seluruh dimensi. Nilai rata-rata daya tarik (1.587), kejelasan (1.585), stimulasi (1.680) dan kebaruan (1.515) mencapai kategori “Good†dan “Above Average†dalam benchmark global. Ini menunjukkan penerapan metode Design Thinking berhasil menciptakan pengalaman yang lebih nyaman pada website PT. Serena Harsa Utama.Kata Kunci : UI/UX, Design Thinking, Redesign, UEQ, A/B Testing
References
Acar Büyükpehlivan, Gülhan. 2024. “THE IMPORTANCE AND USE OF TYPOGRAPHY IN PRINT AND DIGITAL DESIGN.†Motif Akademi Halk Bilimi Dergisi. doi:10.12981/mahder.1526320.
Anisah Salsabila Nasution, Devi Nadya Hasibuan, Windi Mayani Dalimunthe, and Purnama Ramadani Silalahi. 2023. “Peningkatan Kinerja Industri Makanan Dan Minuman Transformasi Digital Di Indonesia.â€
Fahrezi, Rendi Brahma. 2024. “How to Cite: Rendi Brahma Fahrezi (2024). Redesign UI/UX Website of Professional Certification Institute Using Design Thinking Method and Agile Framework REDESIGN UI/UX WEBSITE OF PROFESSIONAL CERTIFICATION INSTITUTE USING DESIGN THINKING METHOD AND AGILE FRAMEWORK.†Journal of Universal Studies 4(12):11841–55. http://eduvest.greenvest.co.id.
Gleichauf, Katharina, Verena Wagner-Hartl, Gerald J. Ackner, and Stefan Pfeffer. 2025. “Understanding Visual Attention to Button Design Utilizing Eye-Tracking: An Experimental Investigation.†Applied System Innovation 8(2). doi:10.3390/asi8020027.
Goldenberg, Dmitri, and Yulia Goldenberg. n.d. Agent Experience: Nielsen’s Usability Heuristics Analysis for GenAI Agents. Vol. 1. https://www.researchgate.net/publication/392368707.
He, Ziwei, Wenyu Wu, Zhijie Xia, and Chengqi Xue. 2022. “Layout of Emotional Elements and Functional Modules in Web Design Based on Aesthetic Indicators.†in Ergonomics In Design. Vol. 47. AHFE International.
Islami, Syifa Nur, and Muhamad Dody Firmansyah. 2023. “EVALUASI UI/UX DARI APLIKASI IKMAS DENGAN MENGGUNAKAN METODE DESIGN THINKING DAN PENGUJIAN PENGGUNA.†Rabit : Jurnal Teknologi Dan Sistem Informasi Univrab 9(1):29–38. doi:10.36341/rabit.v9i1.4116.
Mbete, Goldianus Solangius, and Rinabi Tanamal. 2020. “Effect of Easiness, Service Quality, Price, Trust of Quality of Information, and Brand Image of Consumer Purchase Decision on Shopee Online Purchase.†Jurnal Informatika Universitas Pamulang 5(2):100. doi:10.32493/informatika.v5i2.4946.
Nabilah Nida, Siti, R. Reza El Akbar, and Alam Rahmatulloh. 2024. Approach Integration Design Sprints to Design Thinking in Learning Management System Sakattaku.
Nasution, Winda Suci Lestari, and Patriot Nusa. 2021. “UI/UX Design Web-Based Learning Application Using Design Thinking Method.†ARRUS Journal of Engineering and Technology 1(1):18–27. doi:10.35877/jetech532.
Ramotion Agency. 2025. “Color in UX Design: Theory, Impact & Applying | Ramotion Agency.†https://www.ramotion.com/blog/color-in-ux-design/.
Rangga, Iqbal, Mufid Fathurrochman, Resa Uttungga, and Institut Teknologi Adhi Tama Surabaya. n.d. “SNESTIK Seminar Nasional Teknik Elektro, Sistem Informasi, Dan Teknik Informatika Evaluasi Dan Perancangan UI/UX Website Niagahoster Menggunakan Metode Design Thinking.†doi:10.31284/p.snestik.2024.5809.
Rayhaan Yusri, Ahmad, Isa Faqihuddin Hanif, Muhammad Daffa Al-farel, Naufalrio Zaandami, and Muhammad Yasin. 2024. “Perancangan Desain UI/UX Berbasis Scan Barcode Dengan Metode Design Thinking Untuk Pemesanan Makanan.†Bulletin of Information Technology (BIT) 5(2):102–13. doi:10.47065/bit.v5i2.1340.
Schrepp, M. (2023). 2023. User Experience Questionnaire Handbook. www.ueq-online.org.
Setiyani, Lila, and Evelyn Tjandra. n.d. UI / UX Design Model for Student Complaint Handling Application Using Design Thinking Method (Case Study: STMIK Rosma Karawang). http://ijstm.inarah.co.id.
Yahya, Ahmad, and Atmoko Nugroho. 2024. “Perancangan Ulang UI/UX Dengan Figma Pada Website OKE OCE Indonesia Menggunakan Metode Design Thinking.†Journal of Information System Research (JOSH) 6(1):261–71. doi:10.47065/josh.v6i1.5987.
Downloads
Published
Issue
Section
License
License and Copyright Agreement
In submitting the manuscript to the journal, the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- That it is not under consideration for publication elsewhere,
- That its publication has been approved by all the author(s) and by the responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
Copyright
Authors who publish with International Journal of Advances in Intelligent Informatics agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.Â
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
Licensing for Data Publication
International Journal of Advances in Intelligent Informatics use a variety of waivers and licenses, that are specifically designed for and appropriate for the treatment of data:
Open Data Commons Attribution License, http://www.opendatacommons.org/licenses/by/1.0/ (default)
Creative Commons CC-Zero Waiver, http://creativecommons.org/publicdomain/zero/1.0/
Open Data Commons Public Domain Dedication and Licence, http://www.opendatacommons.org/licenses/pddl/1-0/
Other data publishing licenses may be allowed as exceptions (subject to approval by the editor on a case-by-case basis) and should be justified with a written statement from the author, which will be published with the article.
Open Data and Software Publishing and Sharing
The journal strives to maximize the replicability of the research published in it. Authors are thus required to share all data, code or protocols underlying the research reported in their articles. Exceptions are permitted but have to be justified in a written public statement accompanying the article.
Datasets and software should be deposited and permanently archived inappropriate, trusted, general, or domain-specific repositories (please consult http://service.re3data.org and/or software repositories such as GitHub, GitLab, Bioinformatics.org, or equivalent). The associated persistent identifiers (e.g. DOI, or others) of the dataset(s) must be included in the data or software resources section of the article. Reference(s) to datasets and software should also be included in the reference list of the article with DOIs (where available). Where no domain-specific data repository exists, authors should deposit their datasets in a general repository such as ZENODO, Dryad, Dataverse, or others.
Small data may also be published as data files or packages supplementary to a research article, however, the authors should prefer in all cases a deposition in data repositories.
