ANALISIS PERBANDINGAN ALGORITMA NAIVE BAYES DAN SUPPORT VECTOR MACHINE DALAM MENGKLASIFIKASIKAN JUMLAH PEMBACA ARTIKEL ONLINE
DOI:
https://doi.org/10.31000/.v2i2.1521Abstract
PT. Linktone Indonesia merupakan salah satu perusahaan yang bergerak dalam bidang portal berita online. Semakin banyaknya portal berita online di Indonesia, para penulis yang ada di PT. Linktone Indonesia harus dapat bersaing, agar artikel yang mereka publish mendapatkan jumlah pembaca yang maksimal. Jumlah pembaca pada sebuah artikel tidaklah menentu, dan sulit untuk diprediksi. Banyaknya jumlah artikel yang dimiliki, maka dapat dilakukan penelitian data mining untuk mengklasifikasi jumlah pembaca artikel. Terdapat beberapa algoritma dalam teknik klasifikasi, akan tetapi tidak semua algoritma memiliki kinerja dan tingkat keakuratan yang baik dalam mengklasifikasi jumlah pembaca artikel. Penelitian ini membandingkan dua algoritma klasifikasi antara Naive Bayes, Support Vector Machine dan Bagging pada tiap algoritma. Peneliti membagi menjadi 5 dataset dan menggunakan tools WEKA dengan tools options K-Folds Cross Validation dan Confussion Matrix. Hasil penelitian ini, dengan jumlah dataset 7111 record. Bagging kurang memperbaiki hasil klasifikasi dengan jumlah dataset yang besar dan memerlukan waktu pembuatan model yang sangat lama dengan klasifikasi Support Vector Machine. Sementara itu Naive Bayes dalam segi waktu pembuatan model mendapatkan waktu yang paling cepat.
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