Market Basket Analysis Dalam Penentuan Paket Produk Menggunakan Algoritma Fp-Growth (Studi Kasus: Pt. Catur Mitra Sejati Sentosa)

Authors

  • Novi Wulandari STMIK Al Muslim

DOI:

https://doi.org/10.31000/jika.v6i1.5439

Abstract

Permasalahan target penjualan mengakibatkan PT Catur Mitra Sejati Santosa mencari solusi untuk meningkatkan target yang belakangan tidak tercapai. Analisis Keranjang Belanja dapat membantu pihak dalam mencapai target penjualan dengan melakukan promosi paket produk berpasangan. Metode FP-Growth digunakan untuk membantu memecahkan permasalahan Market Basket analysis. Dalam penelitian, dengan menentukan minimum support dan nilai confidence, ditemukan 12 rules produk yang dapat dipasangkan. Dengan model yang dibangun, didapatkan nilai confidence tertinggi sebesar 0.672. Nilai lift ratio tertinggi yang didapatkan sebesar 9.686).

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Published

2022-04-22

Issue

Vol. 6 No. 1 (2022): JIKA (Jurnal Informatika)

Section

Articles

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