ANALISIS PENGARUH BRAND EXPERIENCE TERHADAP BRAND TRUST DAN DAMPAKNYA PADA CUSTOMER SATISFACTION PRODUK KAOS POLO PADA PENGUNJUNG AEON MALL BSD CITY
Abstract
Full Text:
PDFReferences
Aaker, David dan Erich Joachimsthaler. 2000. Aaker, David dan Erich Joachimsthaler. 2000. Brand Leadership. New York: The Free Press.
Brakus, J. J., B.H. Schmitt, dan Zarantonello, L. 2009. Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? Journal of Marketing, 73:5268.
Delgado, E. 2004. Applicability of Brand Trust Scale Acros Product Categories: A Multygroup Invariance Analysis. European Journal Of Marketing, Vol. 38 No. 5/6, pp. 573-96.
Dewi, Janita Ike. 2005. Perspektif Baru dalam Strategi Branding, Bisnis, dan Karir. Yogyakarta: Penerbit Amara Books.
Ferinna, Dewi. 2008. Merek & Psikologi Konsumen. Yogyakarta: Penerbit Graha Ilmu.
Gurviez, Patricia dan Korchia, Michael. 2003. Proposal for a Multidimensional Brand Trust Scale, 32nd Emac-Conference-Glasgow. Marketing: Responsible and Relevant.
Keegan, Warren J. 2000. Manajemen Pemasaran Global, Edisi ke-6. Jakarta: Penerbit FE-UI.
Kertajaya, Hermawan. 2004. On Brand. Bandung: PT.Mizan Pustaka.
Kotler, Philip and Gary Armstrong. 2012. Prinsip-prinsip Pemasaran. Edisi 13. Jilid 1. Jakarta: Erlangga.
Sugiyono. 2012. Metode Penelitian Bisnis. Bandung: Alfabeta.
Tjiptono, Fandy. 2005.Pemasaran Jasa. Malang: Bayumedia Publishing.
Tjiptono, Fandy. 2005. Pemasaran Jasa. Malang: Bayumedia Publishing.
DOI: http://dx.doi.org/10.31000/jmb.v7i2.1057
Article Metrics
Abstract - 1654 PDF - 1028DOI (PDF): http://dx.doi.org/10.31000/jmb.v7i2.1057.g669
Refbacks
- There are currently no refbacks.