Customer Value-Based Marketing Strategy: A Case Study of PT Sharp Electronics Indonesia in Improving Loyalty and Brand Image. JMB : Jurnal Manajemen dan Bisnis, [S. l.], v. 14, n. 1, p. 13–18, 2025. DOI: 10.31000/jmb.v14i1.13037. Disponível em: https://jurnal.umt.ac.id/index.php/jmb/article/view/13037. Acesso em: 2 oct. 2026.