The Effect Of Influencer Credibility, Persuasive Communication Ability, Disclosure Of Sponsorsip And Brand Awareness On The Purchase Decision Of Skintific Skincare Products On The Shopee Platform In Bengkulu City. JMB : Jurnal Manajemen dan Bisnis, [S. l.], v. 14, n. 2, p. 77–87, 2025. DOI: 10.31000/jmb.v14i2.14444. Disponível em: https://jurnal.umt.ac.id/index.php/jmb/article/view/14444. Acesso em: 27 oct. 2026.