Analyzing Unimar’s Positioning Strategy for Strengthening Brand Image and Increasing Student Enrollment. JMB : Jurnal Manajemen dan Bisnis, [S. l.], v. 14, n. 2, p. 131–138, 2025. DOI: 10.31000/jmb.v14i2.14956. Disponível em: https://jurnal.umt.ac.id/index.php/jmb/article/view/14956. Acesso em: 5 oct. 2026.