The Influence of Green Marketing on Purchase Intention with Green Brand Image as a Mediating Variable. JMB : Jurnal Manajemen dan Bisnis, [S. l.], v. 15, n. 1, p. 1–15, 2026. DOI: 10.31000/jmb.v15i1.15452. Disponível em: https://jurnal.umt.ac.id/index.php/jmb/article/view/15452. Acesso em: 25 oct. 2026.