The Influence Of Influencer Marketing And Content Marketing On Consumer Purchasing Decisions On Social Media (Tiktok Case Study). JMB : Jurnal Manajemen dan Bisnis, [S. l.], v. 15, n. 1, p. 16–21, 2026. DOI: 10.31000/jmb.v15i1.15999. Disponível em: https://jurnal.umt.ac.id/index.php/jmb/article/view/15999. Acesso em: 27 oct. 2026.