Optimization Of Posting Time And Personalization Of Machine Learning-Based Content To Increase The Engagement Rate Of Gen Z Audiences On Social Media Platforms. JMB : Jurnal Manajemen dan Bisnis, [S. l.], v. 15, n. 1, p. 22–29, 2026. DOI: 10.31000/jmb.v15i1.16006. Disponível em: https://jurnal.umt.ac.id/index.php/jmb/article/view/16006. Acesso em: 25 oct. 2026.