The Effect of TikTok Electronic Word of Mouth on Wardah Purchase Decisions: The Mediating Role of Brand Trust and the Moderating Role of Fear of Missing Out. JMB : Jurnal Manajemen dan Bisnis, [S. l.], v. 15, n. 2, p. 80–95, 2026. DOI: 10.31000/6xnc6942. Disponível em: https://jurnal.umt.ac.id/index.php/jmb/article/view/17102. Acesso em: 5 oct. 2026.