Entertainment Experience and Purchase Decisions in Coffee Shops: The Non-Significant Moderating Role of Consumer Lifestyle. JMB : Jurnal Manajemen dan Bisnis, [S. l.], v. 15, n. 2, p. 96–110, 2026. DOI: 10.31000/t5mmq743. Disponível em: https://jurnal.umt.ac.id/index.php/jmb/article/view/17103. Acesso em: 3 oct. 2026.