Streamer Interaction, Perceived Live Streaming Value, and Generation Z’s Purchase Intent on TikTok Shop: Does Trust Mediate?. JMB : Jurnal Manajemen dan Bisnis, [S. l.], v. 15, n. 2, p. 118–127, 2026. DOI: 10.31000/4asnw537. Disponível em: https://jurnal.umt.ac.id/index.php/jmb/article/view/17217. Acesso em: 11 oct. 2026.