The Effect Of Influencer Credibility, Persuasive Communication Ability, Disclosure Of Sponsorsip And Brand Awareness On The Purchase Decision Of Skintific Skincare Products On The Shopee Platform In Bengkulu City. JMB [Internet]. 2025 Sep. 29 [cited 2026 Oct. 26];14(2):77-8. Available from: https://jurnal.umt.ac.id/index.php/jmb/article/view/14444