JMB : Jurnal Manajemen dan Bisnis
type: channel
description: JMB: Jurnal Manajemen dan Bisnis (P-ISSN 2302-3449, E-ISSN 2580-9490) is an academic journal published by the Postgraduate Masters Program in Management of Universitas Muhammadiyah Tangerang. JMB: Jurnal Manajemen dan Bisnis is expected in the future to be developed as a means of disseminating information and scientific development for lecturers, students, and society in general as well as experts and practitioners in the fields of management and business economics. Articles published in JMB: Jurnal Manajemen dan Bisnis are articles that have been reviewed by qualified peer-reviewers. JMB: Journal of Management and Business is published twice in one volume year, namely the period September-February and March-August. IMPORTANT. Starting from Volume 12 No.1 2023 JMB: Jurnal Manajemen dan Bisnis, If the paper is accepted for publication, you will be asked to pay an Article Processing Charges (APCs) to cover publications costs. This journal charges the article publication fee for supporting the cost of wide-open access dissemination of research results, managing the various costs associated with handling and editing of the submitted manuscripts, and the Journal management and publication in general, the authors or the author's institution is requested to pay a publication fee for each article accepted.
publisher: Universitas Muhammadiyah Tangerang
language: en
publication name: JMB : Jurnal Manajemen dan Bisnis
issn: 2302-3449
copyright: The Authors submitting a manuscript do so on the understanding that if accepted for publication, the copyright of the article shall be assigned to Indonesian Journal of Law and Policy Studies, Post Graduate in Law Universitas Muhammadiyah Tangerang, Indonesia as the publisher of the journal. Jurnal Manajemen & Bisnis (JMB) right of first publication with the work simultaneously licensed under Â Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgment of the work's authorship and initial publication in Jurnal Manajemen & Bisnis (JMB). Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in Jurnal Manajemen & Bisnis (JMB). Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
items: The Effect Of Thin Capitalization, Capital Intensity, Profitability, Sales Growth And Company Age On Tax Avoidance With Firm Size As A Moderating Variable
items: The Influence of Intellectual Intelligence, Emotional Intelligence, and Spiritual Intelligence on the Performance of Employees of the Istiqlal Mosque Management Agency
items: The Influence Of Influencer Marketing And Content Marketing On Consumer Purchasing Decisions On Social Media (Tiktok Case Study)
items: The Influence Of Smartphone User Interface On Consumer Purchase Intention
items: The Influence of Green Marketing on Purchase Intention with Green Brand Image as a Mediating Variable
items: Correlation Analysis between Income Level, Discounts and Unplanned Purchases in Urban Communities
items: Optimization Of Posting Time And Personalization Of Machine Learning-Based Content To Increase The Engagement Rate Of Gen Z Audiences On Social Media Platforms
items: Analysis of the Implementation of Value Added Tax (VAT) with Changes in the Optimization of Tax Base (TB) in Distribution and Trading Companies in Surabaya
items: The Effect of of Long-Term Headset Use on Changes in Human Head Structure
items: How Quality of Work Life and Competency Mapping Affect Job Satisfaction and Performance at Production Division at PT. XYZ Indonesia
items: Analyzing Unimar’s Positioning Strategy for Strengthening Brand Image and Increasing Student Enrollment
items: https://jurnal.umt.ac.id/index.php/jmb/en/article/view/14444
items: The Influence of Organizational Culture and Employee Engagement on Employee Performance with Job Satisfaction as a Mediating Variable (Case Study at PT. Alkautsar Cater Indonesia in Java Island)
items: The Role Of Facebook In Digital Promotion At Lanta Nice Beach Resort
items: The Effect Of Motivation, Organizational Culture, Work Environment, And Discipline On The Performance Of Employees At The Afiat Clinic, Pmi Hospital, Bogor
items: Strategic Management of Human Resources on Organisational Quality
items: Customer Value-Based Marketing Strategy: A Case Study of PT Sharp Electronics Indonesia in Improving Loyalty and Brand Image
items: The Effect Of Time Management, Occupational Safety And Health (Osh) On Employee Work Productivity At Pt. Garuda Maintenance Facility Aero Asia Tbk
items: Do Determinants of Firm Value Influence Profitability? Exploring the Moderating Role of Financial Technology
items: Mapping the Research Landscape: A Bibliometric Analysis of Innovative Work Behavior and Leadership Trends
items: The Influence of Product Quality and Service Quality on Member Satisfaction Net Mediatama Consumer Cooperative
items: Pengaruh Quality Of Work Life Dan Kepuasan Kerja Terhadap Employee Engagement Di Restoran Hokben Poris Paradise
items: Literature Review Mengukur Kinerja Karyawan Pada Bidang Jasa Dan Manufaktur
items: Pengaruh karakteristik keuangan dan inflasi terhadap return saham pada perusahaan perbankan yang terdaftar di bursa efek indonesia periode 2018-2022
items: Pengaruh Promosi, Kemudahan Dan Keamanan Terhadap Keputusan Menggunakan Gopay Pada Generasi Z Di Kota Bengkulu
items: Pengaruh Kepemimpinan, Konflik Interpersonal dan Komunikasi Terhadap Kepuasan Kerja Pegawai Honorer Kantor DPRP Provinsi Sumatera Selatan
items: Determinan Penggunaan Sistem Pembayaran QRIS pada UMKM di Kota Surabaya
items: Pengaruh Live Streaming, Content Marketing Dan Online Customer Review Terhadap Keputusan Pembelian Pada Tik Tok Shop Di Kota Bengkulu
items: Licensing Of SMEs Under Law Number 11 Of 2020 Concerning Work Creation Reviewed From Cost-Benefit Analysis
items: Pengaruh Cita Rasa Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Gelato (Studi Kasus Pelanggan Ilvero)

The Effect Of Thin Capitalization, Capital Intensity, Profitability, Sales Growth And Company Age On Tax Avoidance With Firm Size As A Moderating Variable
type: item
description: The purpose of this study was to determine the effect of Thin Capitalization, Capital Intensity, Profitability, Sales Growth and Company Age on Tax Avoidance with Firm Size as a moderating variable in the energy sector listed on the Indonesia Stock Exchange (IDX). The research time period is 5 years, namely the 2018-2022 period. The population of this study includes all Energy sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2018-2022. The sampling technique used purposive sampling technique. Based on the predetermined criteria, 18 companies were obtained. The type of data used is secondary data obtained from the Indonesia Stock Exchange website. The analysis method used is panel data regression analysis. Partial research results show that Thin Capitalization has a positive effect on Tax Avoidance, Capital Intensity and Profitability have a negative effect on tax avoidance. Sales Growth and Company Age have no effect on tax avoidance. Firm size can moderate the effect of Thin Capitalization, Capital Intensity, Profitability on tax avoidance. Firm size cannot moderate the effect of Sales Growth and Company Age on tax avoidance
subject: Articles
  topic: section
creator: Samino Hendrianto
creator: Andre Ahmad Saputra
creator: Nursimah Dara
creator: Masturo Masturo
rights: Copyright (c) 2026 JMB : Jurnal Manajemen dan Bisnis
date: 2026-03-30
publication date: 2026-03-30
doi: 10.31000/jmb.v15i1.16119

The Influence of Intellectual Intelligence, Emotional Intelligence, and Spiritual Intelligence on the Performance of Employees of the Istiqlal Mosque Management Agency
type: item
description: This study aims to analyze the influence of intellectual, emotional, and spiritual intelligence on employee performance at the Istiqlal Mosque Management Agency. Based on the t-test results, it was found that all three independent variables—Intellectual Intelligence, Emotional Intelligence, and Spiritual Intelligence—have a significant effect on employee performance, with significance values of 0.000 (< 0.05) and t-calculated values exceeding the t-table value (1.978). Intellectual Intelligence contributes 32.5% to performance and shows a moderate correlation, while Emotional Intelligence has the strongest influence with a contribution of 41.8% and a strong correlation. Spiritual Intelligence also demonstrates a strong relationship with performance, contributing 37.4%.. Furthermore, the F-test results show that intellectual, emotional, and spiritual intelligence simultaneously have a significant impact on employee performance, with an F-calculated value of 66.377 > F-table value of 2.67 and a significance value of 0.000. Statistically, the combined contribution of these three variables to employee performance is 59.8%, while the remaining 40.2% is influenced by other factors beyond the scope of this study, such as work environment, leadership, organizational culture, or other personal factors
subject: Articles
  topic: section
creator: Dudung Hadiwijaya
creator: Endang Suherna
rights: Copyright (c) 2026 JMB : Jurnal Manajemen dan Bisnis
date: 2026-03-30
publication date: 2026-03-30
starting page: 42
ending page: 55
doi: 10.31000/jmb.v15i1.16110

The Influence Of Influencer Marketing And Content Marketing On Consumer Purchasing Decisions On Social Media (Tiktok Case Study)
type: item
description: The development of social media, particularly TikTok, has driven change in digital marketing strategies through the utilization of Influencer marketing and Content Marketing. This study aims to analyze the influencer of influencer Marketing and Content Marketing on consumers' purchasing decisions on TikTok social media. The research method used is a quantitative approach with a survey design. Data were collected through Likert-scale questionnaires distributed online to 50 TikTok users, with the sampling technique determined using the Slovin formula. Data analysis was conducted using IBM SPSS Statistics 25, including validity tests, reliability tests, T-tests, F-tests, and coefficient of determination analysis. The results indicate that Influencer Marketing and Content Marketing have a significant effect on purchasing decisions. The coefficient of determination shows that both independent variables are able to Influence purchasing decisions by 89,7%, while the remaining percentage is Influenced by other variables outside this study. These findings suggest that marketing strategies through Influencer Marketing and Content Marketing on TikTok play an important role in encouraging consumers' purchasing decisions on TikTok social media
subject: Articles
  topic: section
creator: Yanti Susanti
creator: Mutia Haris
creator: Aulia Kaila Rohmah
rights: Copyright (c) 2026 JMB : Jurnal Manajemen dan Bisnis
date: 2026-03-30
publication date: 2026-03-30
starting page: 16
ending page: 21
doi: 10.31000/jmb.v15i1.15999

The Influence Of Smartphone User Interface On Consumer Purchase Intention
type: item
description: One of the reasons why a smartphone product fails is due to a suboptimal user interface. A suboptimal user interface makes users hesitate to purchase the smartphone product. This study aims to determine the effect of the user interface on consumer purchasing interest. Several influencing factors include design, features, comfort, ease, and optimization of the user interface. This study uses a linear regression method. The sampling technique was conducted by distributing a Google form via WhatsApp, resulting in a sample size of 50 respondents. Using linear regression analysis, the relationship between the predictor variable x = 1 and the response variable y was 3.2585 with a regression equation of y = 2.798 + 0.4605x. The results of this study prove that smartphone UI influences consumer purchasing interest. Â Keyword: User Interface, Smartphone, Purchase Intention
subject: Articles
  topic: section
creator: Dika Chandrasa Yudha Prasetya
creator: Etwin Hendri Irawan
creator: Irfan Raihansyah Kusharmoyo
creator: Dwi Hartanti
rights: Copyright (c) 2026 JMB : Jurnal Manajemen dan Bisnis
date: 2026-03-30
publication date: 2026-03-30
starting page: 30
ending page: 34
doi: 10.31000/jmb.v15i1.16076

The Influence of Green Marketing on Purchase Intention with Green Brand Image as a Mediating Variable
type: item
description: Public awareness of environmental issues continues to increase, encouraging companies to implement sustainability-oriented marketing strategies. However, there is still a gap between the implementation of green marketing and the level of consumer understanding and interest in purchasing environmentally friendly products. This study aims to examine the influence of green marketing on purchase intention, with green brand image as a mediating variable, among The Body Shop consumers in Bandar Lampung. This study used a quantitative method with a causal design. A total of 180 respondents were selected through purposive sampling, then the data were analyzed using Partial Least Squares (PLS) with the help of SmartPLS software. The research findings show that green marketing has a positive and significant influence on both green brand image and purchase intention. Green brand image is also proven to have a positive influence on purchase intention and is able to mediate the relationship between green marketing and purchase intention. Overall, these results confirm that The Body Shop's environmentally conscious marketing efforts are able to build a strong green brand image, thereby increasing consumer trust and purchase intention. Keyword: Green Marketing, Green Brand Image, Purchase Intention, The Body Shop
subject: Articles
  topic: section
creator: Firanti Sabilla
creator: Roslina Roslina
rights: Copyright (c) 2026 JMB : Jurnal Manajemen dan Bisnis
date: 2026-03-30
publication date: 2026-03-30
starting page: 1
ending page: 15
doi: 10.31000/jmb.v15i1.15452

Correlation Analysis between Income Level, Discounts and Unplanned Purchases in Urban Communities
type: item
description: The purpose of this study is to analyze the relationship between income levels, discounts, and unplanned purchases in urban communities in South Tangerang. Where the consumer phenomenon is often found in urban communities characterized by high incomes and the large amount of advertising exposure makes people tend to be easily stimulated by marketers, because currently shopping is not only to fulfill life's needs but has become a lifestyle. This study is quantitative in the use of association with data collection instruments using questionnaires given to 60 respondents. Sampling was carried out using a nonprobability sampling method with a purposive sampling technique with the following criteria: a). respondents are female, b). respondents have an age range of 23-50 years, and c). Respondents have made unplanned purchases both e-commerce and non-e-commerce. With data analysis used is product moment through the SPSS program version 25. The results of this study indicate that the variable Income Level with Unplanned Purchases has a positive and significant relationship, this relationship occurs because of the tendency of a high lifestyle and is also supported by easy access to shopping. In addition, discounts and unplanned purchases have a positive and significant relationship because people are easily tempted to make unplanned purchases on products that have big discounts.
subject: Articles
  topic: section
creator: Mariyanih Mariyanih
creator: Pitri Yandri
rights: Copyright (c) 2026 JMB : Jurnal Manajemen dan Bisnis
date: 2026-03-31
publication date: 2026-03-31
starting page: 35
ending page: 41
doi: 10.31000/jmb.v15i1.16100

Optimization Of Posting Time And Personalization Of Machine Learning-Based Content To Increase The Engagement Rate Of Gen Z Audiences On Social Media Platforms
type: item
description: Digital transformation has presented new challenges in marketing communication strategies, especially in reaching Generation Z audiences who have very dynamic content consumption characteristics. This study explores the integration of publication time optimization with content personalization using a machine learning approach to increase engagement rates on social media platforms. Through a survey of 53 Gen Z respondents who are active users of TikTok, Instagram, and YouTube, data was collected using a structured questionnaire on the Likert scale to measure eleven digital behavior variables. Descriptive statistical analysis and multiple linear regression were used to identify engagement patterns, while Random Forest and Gradient Boosting algorithms were implemented to build an optimal post-time predictive model. The findings showed that the content personalization algorithm gained a very positive reception with a score of 4.26 on a scale of 5, while posting time correlated significantly with audience engagement rates. The Random Forest model achieved 84.7% accuracy in predicting engagement patterns with an accuracy of 87.2%. The integration of the two strategies resulted in a 2.3-fold increase in interaction compared to the single approach. The research provides concrete recommendations regarding the optimal hours of content publication for each platform as well as a data-driven personalization implementation framework for user behavior that can be applied by content creators and digital marketing practitioners in designing more effective and measurable communication strategies.
subject: Articles
  topic: section
creator: Nanda Ayu Frastika
creator: Yanti Susanti
creator: Nisma Natasha Arla
rights: Copyright (c) 2026 JMB : Jurnal Manajemen dan Bisnis
date: 2026-03-30
publication date: 2026-03-30
starting page: 22
ending page: 29
doi: 10.31000/jmb.v15i1.16006

Analysis of the Implementation of Value Added Tax (VAT) with Changes in the Optimization of Tax Base (TB) in Distribution and Trading Companies in Surabaya
type: item
description: This research examines the implications of Value Added Tax (VAT) applied by the Calculation and Trade Distribution Company in Surabaya on the change in the PMK Number 131 rule related to the calculation of the optimized tax base to 11/12. The research method used is qualitative description. The data used is primary data with data collection techniques from observation, documentation, and interviews with parts of the accounting unit and outside accounting that are directly related to Value Added Tax (VAT). The results of the research at the Distribution and Trading Company in Surabaya explained that the calculation of the 11/12 Tax Base does not have its value for the company, the problem faced comes from the new Coretax system when inputting data to reporting Value Added Tax (VAT). This study found that the application of Tax Base optimization in Distribution and Trading Companies in Surabaya does not affect the price of goods in purchasing and sales activities, meaning that the price of goods remains the same as the application of the 11% rate , this finding shows that the optimization that occurs only changes the way the Tax Base is calculated, not the increase in the price of goods.This research provides an important dedication in optimizing the implementation of the Tax Base for VAT in companies located in Indonesia, as well as providing an understanding to the public regarding the 11% and 12% taxation phenomena that have been in effect since early 2025. Keyword: Value Added Tax (VAT) Rates, Calculation of Tax Base (TB), Distribution and Trading Companies, Coretax, Tax Regulations.
subject: Articles
  topic: section
creator: Sahrul Anam
creator: Vicky Vendy
rights: Copyright (c) 2025 JMB : Jurnal Manajemen dan Bisnis
date: 2025-09-29
publication date: 2025-09-29
starting page: 119
ending page: 130
doi: 10.31000/jmb.v14i2.14413

The Effect of of Long-Term Headset Use on Changes in Human Head Structure
type: item
description: Headsets are essential for daily activities such as gaming, working, and online learning. However, uneven mechanical pressure generated by excessive use of headsets can affect the skull structure. This innovative headset features a Dual-Support System that distributes pressure evenly, lightweight ergonomic pads, and an adjustable design to fit the user's head and ear size. In this study, design elements, ergonomics, and health risks associated with long-term headset use were evaluated through observation, ergonomic studies, and anthropometric measurement methods. The results showed that this design is effective in reducing the risk of skull deformation and making the headset more comfortable to use. In addition, the research also supports the achievement of Sustainable Development Goals (SDGs) 3 and 8 as it promotes health well-being and improve working conditions for individuals in digital and creative fields, who rely on headset for prolonged periods. Through an intensive study of ergonomic methods and the integration of SDG principles, this research not only addresses physical health concerns but also contributes to creating a more sustainable, productive, and comfortable environment
subject: Articles
  topic: section
creator: Alfateh Farhanz Chandra
creator: Anna Gracia Halim
creator: Robbin Stephen Louis
creator: Benedictus Rahardjo
rights: Copyright (c) 2025 JMB : Jurnal Manajemen dan Bisnis
date: 2025-09-29
publication date: 2025-09-29
starting page: 88
ending page: 101
doi: 10.31000/jmb.v14i2.14851

How Quality of Work Life and Competency Mapping Affect Job Satisfaction and Performance at Production Division at PT. XYZ Indonesia
type: item
description: This study aims to analyze the influence of quality of work life and competency mapping on job satisfaction and their impact on employee performance in the production division of PT. XYZ Indonesia. PT. XYZ Indonesia specializes in manufacturing steering systems, bearings, drive-line components, equipment, and machinery for automobiles, emphasizing competitive advantages and human resources. This associative research employs path analysis to examine the relationships between variables. Data were collected through questionnaires and literature, with a survey method used to distribute questionnaires to employees of PT. XYZ Indonesia, who served as respondents. The study seeks to provide insights into how improving work life quality and competency mapping can enhance job satisfaction and subsequently improve employee performance, offering valuable guidance for organizational development and human resource strategies.
subject: Articles
  topic: section
creator: Tinjung Desy Nursanti
creator: Endiaztyo Pranggoro
creator: Rangga Triana Tunggal
creator: Rio Yuwono
rights: Copyright (c) 2025 JMB : Jurnal Manajemen dan Bisnis
date: 2025-09-30
publication date: 2025-09-30
starting page: 139
ending page: 151
doi: 10.31000/jmb.v14i2.15288

Analyzing Unimar’s Positioning Strategy for Strengthening Brand Image and Increasing Student Enrollment
type: item
description: This study analyzes the positioning strategy of Universitas Muhammadiyah A.R. Fachruddin (Unimar) in building its brand image to increase new student enrollment. Using a mixed methods approach, combining interviews with institutional stakeholders, surveys of 150 respondents, and SWOT, IFAS–EFAS, and QSPM analyses, research found that Unimar’s Islamic identity is its primary strength (recognized by 72% of respondents) but remains largely symbolic, with weak differentiation (40%), limited brand awareness (45%), and underdeveloped academic reputation. IFAS (2.60) and EFAS (2.90) place Unimar in Cell II (Grow and Build) of the IE Matrix, suggesting the need for aggressive growth strategies. QSPM results prioritize strengthening Islamic identity through integrated digital marketing, followed by the development of Islamic-modern flagship programs and enhancement of academic reputation. The study contributes theoretically to higher education marketing literature and provides practical recommendations for Unimar to enhance competitiveness and ensure sustainable student enrollment growth.
subject: Articles
  topic: section
creator: Sena Atmaja
creator: Dadang Dadang
creator: Dila Ayudya
rights: Copyright (c) 2025 JMB : Jurnal Manajemen dan Bisnis
date: 2025-09-30
publication date: 2025-09-30
starting page: 131
ending page: 138
doi: 10.31000/jmb.v14i2.14956

https://jurnal.umt.ac.id/index.php/jmb/en/article/view/14444
type: item
title: The Effect Of Influencer Credibility, Persuasive Communication Ability, Disclosure Of Sponsorsip And Brand Awareness On The Purchase Decision Of Skintific Skincare Products On The Shopee Platform In Bengkulu City
description: The purpose of this study is to determine how much influence Influencer Credibility, Persuasive Communication Skills, Disclosure of Sponsorship and Brand Awareness have on Purchasing Decisions for Skintific Skincare Products Shopee Platform in Bengkulu City. The method in this study is quantitative research. The sampling technique is purposive sampling. the data comes from the distribution of questionnaires (Google Form) which will be distributed online to consumers who have purchased Skintific Skincare Products Shopee Platform in Bengkulu City. The population of this study is consumers who have purchased Skintific Skincare Products Shopee Platform in Bengkulu City, researchers used the hair formula where 24 indicators x 5 = 120 respondents. This study uses a Likert scale, with SPSS 25 tools. The results of this study are; (1) Influencer credibility has a significant effect on purchasing decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City, (2) Persuasive Communication Skills have a significant effect on purchasing decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City, (3) Disclosure of Sponsorship has a significant effect on purchasing decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City (4) Brand Awareness has a significant effect on purchasing decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City and (5) There is a simultaneous influence of the variables Influencer Credibility, Persuasive Communication Skills, Disclosure of Sponsorship and Brand Awareness on Purchasing Decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City.
subject: Articles
  topic: section
creator: Ambarwati Ambarwati
creator: Arifah Hidayati
creator: Sintia Safrianti
rights: Copyright (c) 2025 JMB : Jurnal Manajemen dan Bisnis
date: 2025-09-29
publication date: 2025-09-29
starting page: 77
ending page: 87
doi: 10.31000/jmb.v14i2.14444

The Influence of Organizational Culture and Employee Engagement on Employee Performance with Job Satisfaction as a Mediating Variable (Case Study at PT. Alkautsar Cater Indonesia in Java Island)
type: item
description: PT Alkautsar Cater Indonesia is a company specializing in catering and aqiqah services. It operates its own farm, providing goats and sheep sourced internally. Currently, PT Alkautsar Cater Indonesia has expanded its operations by establishing 17 branches. Â This research employed a census method, wherein all members of the population were included as the sample. The total sample comprised 105 employees of PT Alkautsar Cater Indonesia. The findings indicate that organizational culture and employee engagement significantly impact job satisfaction and employee performance. Furthermore, job satisfaction has been shown to serve as a mediating variable in the relationship between organizational culture and employee engagement on performance. Â Based on these findings, the author recommends that PT Alkautsar Cater Indonesia continue to support and strengthen its organizational culture while enhancing employee engagement to further boost job satisfaction and overall performance. Keywords: Organizational Culture, Employee Engagement, Job Satisfaction, Employee Performance
subject: Articles
  topic: section
creator: Nodi Pebriyansyah
rights: Copyright (c) 2025 JMB : Jurnal Manajemen dan Bisnis
date: 2025-09-29
publication date: 2025-09-29
starting page: 59
ending page: 76
doi: 10.31000/jmb.v14i2.13565

The Role Of Facebook In Digital Promotion At Lanta Nice Beach Resort
type: item
description: This study aims to analyze the effectiveness of Facebook as a social media platform in enhancing tourist interest in Lanta Nice Beach Resort, Koh Lanta, Thailand. The research employs a quantitative approach with data collected through questionnaires distributed to tourists who have visited or interacted with the resort's social media account. The variables examined include the intensity of Facebook usage, the quality of visual content, user interaction, and its influence on visit interest. The findings reveal a significant positive relationship between Facebook-based digital promotion and the increase in tourist visits. Promotional strategies such as high-quality photo uploads, seasonal promotions, and interactive features contribute to building a positive perception of the resort's image. These findings indicate that social media, particularly Facebook, can serve as an effective promotional tool in the tourism industry if utilized strategically and consistently
subject: Articles
  topic: section
creator: Dinda Widy Nuranissa
creator: Raden Asri Kartini
creator: Adrial Adrial
rights: Copyright (c) 2025 JMB : Jurnal Manajemen dan Bisnis
date: 2025-09-29
publication date: 2025-09-29
starting page: 102
ending page: 107
doi: 10.31000/jmb.v14i2.14852

The Effect Of Motivation, Organizational Culture, Work Environment, And Discipline On The Performance Of Employees At The Afiat Clinic, Pmi Hospital, Bogor
type: item
description: An employee's performance in a company can experience a decline which results in a decline in the quality of work produced. It can be seen from the lack of a good culture in communicating among employees, the instability of the output results provided by employees, and the lack of employee participation in the organizational culture held/implemented by management at the Afiat Clinic, PMI Hospital, Bogor. The purpose of this study was to analyze the influence of motivation, organizational culture, work environment, and discipline at the Afiat Clinic, PMI Hospital, Bogor. This type of research uses a quantitative approach and data collection in the form of respondent perceptions using a questionnaire. The number of samples used was 75 employee respondents with sample selection using the Purposive Sampling method. Data analysis used in this study used multiple linear regression with the help of the SPSS 26 application. The classical assumption tests used were the normality test, multicollinearity test, and heteroscedasticity test. While the hypothesis test was carried out using the F-test, T-test and coefficient of determination. The results of this study indicate that simultaneously motivation, organizational culture, work environment, and discipline influence employee performance at the Afiat Clinic, PMI Hospital, Bogor. Motivation, work environment, and discipline have a significant effect on employee performance at the Afiat Clinic, PMI Hospital, Bogor, while organizational culture partially has no significant effect on employee performance at the Afiat Clinic, PMI Hospital, Bogor. The results of the determination coefficient calculation show that the influence of motivation, organizational culture, work environment, and discipline on employee performance is 80.4%, while the remaining 19.6% is explained by other variables not included in this research model
subject: Articles
  topic: section
creator: Heirunissa Heirunissa
rights: Copyright (c) 2025 JMB : Jurnal Manajemen dan Bisnis
date: 2025-09-29
publication date: 2025-09-29
starting page: 108
ending page: 118
doi: 10.31000/jmb.v14i2.14507

Strategic Management of Human Resources on Organisational Quality
type: item
description: Improving organizational quality is very dependent on effective human resource management. Strategic human resource management plays an important role in designing and implementing policies that support the achievement of an organization's goals. This research is based on the challenges faced by organizations in optimizing human resource potential to achieve superior performance. Human resource management includes a series of planned practices that aim to attract, develop, motivate and retain members who have qualifications according to the organization's needs. The aim of this research is to analyze how the implementation of human resource management strategies can improve organizational welfare, both in terms of operational efficiency and individual performance effectiveness. The benefits of implementing this strategy include increasing productivity, developing a positive work culture, and achieving long-term competitive advantage for the organization. It is hoped that the results of this research will provide insight for organizational managers in integrating human resource strategies to improve organizational quality. Â
subject: Articles
  topic: section
creator: Kunni Faizah Romadhoni
creator: Nurfuadi Nurfuadi
rights: Copyright (c) 2025 JMB : Jurnal Manajemen dan Bisnis
date: 2025-03-30
publication date: 2025-03-30
starting page: 19
ending page: 25
doi: 10.31000/jmb.v14i1.12695

Customer Value-Based Marketing Strategy: A Case Study of PT Sharp Electronics Indonesia in Improving Loyalty and Brand Image
type: item
description: This research focuses on customer value as a key component in modern marketing strategy, with a case analysis of Sharp Electronics Indonesia Corp. With the development of technology, companies need to adapt strategies to provide optimal value to customers through relevant products and services. This research uses descriptive qualitative methods to identify customer value-based marketing practices that focus on product quality, innovation, and responsive service. Primary data was obtained from observations of Sharp's marketing activities, while secondary data from related literature. The findings show that customer value plays an important role in driving consumer loyalty and satisfaction. Sharp, through approaches such as utilization of digital channels, loyalty programs, and product customization for the local market, strengthens its position in the market and improves brand image. This research recommends practical strategies for businesses looking to strengthen customer loyalty and engagement through a customer value-oriented marketing approach
subject: Articles
  topic: section
creator: Asep Warsa Ibrahim
rights: Copyright (c) 2025 JMB : Jurnal Manajemen dan Bisnis
date: 2025-03-27
publication date: 2025-03-27
starting page: 13
ending page: 18
doi: 10.31000/jmb.v14i1.13037

The Effect Of Time Management, Occupational Safety And Health (Osh) On Employee Work Productivity At Pt. Garuda Maintenance Facility Aero Asia Tbk
type: item
description: Productivity is an interdisciplinary approach to effectively determining goals. There is a low level of work productivity in the TRP production department at PT. GMF Aero Asia Tbk. Therefore, the objective of this study is to analyze the influence of time management, occupational health, and safety (OHS) on employee productivity. This research employs explanatory research method with a quantitative approach. The sample consists of TRP production department employees, using total sampling technique, with a known sample size of 82 individuals. Data analysis includes descriptive statistical analysis, instrument testing, regression analysis, and determination coefficient analysis. Data processing is aided by Microsoft Excel and SPSS software version 26. The research findings indicate that partially, time management variables have a positive and significant effect on work productivity, as evidenced by t-value 4.238 > t-table 1.990 and sig value 0.000 < 0.05. Occupational health and safety (OHS) variables do not have a positive and significant effect on work productivity, as evidenced by t-value 0.578 < t-table 1.990 and sig value 0.565 > 0.05. Simultaneously, time management variables, and occupational health and safety (OHS) have a positive and significant effect on work productivity, as evidenced by f-value 26.995 > f-table 3.11 and sig value 0.000 < 0.05. The R value is 0.637 indicating a "strong" correlation. Time management and occupational health and safety (OHS) contribute to work productivity by 40.6%. The remaining (100% - 40.6% = 59.4%) is influenced by other variables not studied. It is advisable for PT. GMF Aero Asia Tbk to focus on planning and implementing time management systems to enhance work productivity, while also considering occupational health and safety (OHS) factors through strategic efforts related to facilities and OHS training
subject: Articles
  topic: section
creator: Rabitha Fazira
creator: Mochamad Hasbi
creator: Sugandha Sugandha
rights: Copyright (c) 2025 JMB : Jurnal Manajemen dan Bisnis
date: 2025-03-31
publication date: 2025-03-31
starting page: 51
ending page: 58
doi: 10.31000/jmb.v14i1.13788

Do Determinants of Firm Value Influence Profitability? Exploring the Moderating Role of Financial Technology
type: item
description: This study aims to analyze the factors that affect firm value by considering the role of profitability as a mediating variable and financial technology (fintech) as a moderating variable. The independent variables studied include liquidity and leverage. The research method used is a quantitative approach with moderated mediation regression analysis. The sample consists of 21 banking companies listed on the Exchange Indonesia (IDX) in the Stock period 2018-2023, with purposive sampling . techniqueThe results showed that liquidity has a has significant effect on firm value, while leverage no direct effect. Profitability is proven to act as a mediator in the relationship between between liquidity and firm value (complementary ) mediationmediator and as a full (full mediation). in the relationship leverage and firm value In addition, fintech acts as a moderator in the relationship between liquidity and profitability, as well as leverage and profitability. This suggests that the adoption of fintech can strengthen the impact of liquidity and leverage on profitability, which in turn contributes to increasing firm value. The implications of this study highlight the importance of optimal and leverage , liquidity managementas well as the utilization of fintech in in the improving profitability and firm value banking sector. Â Keywords: Liquidity, Leverage, Profitability, Fintech, Firm Value,
subject: Articles
  topic: section
creator: Andri Helmi Munawar
creator: Deny Hidayat
creator: Agi Rosyadi
rights: Copyright (c) 2025 JMB : Jurnal Manajemen dan Bisnis
date: 2025-03-30
publication date: 2025-03-30
starting page: 33
ending page: 50
doi: 10.31000/jmb.v14i1.13787

Mapping the Research Landscape: A Bibliometric Analysis of Innovative Work Behavior and Leadership Trends
type: item
description: This study explores research trends and thematic patterns at the intersection of Innovative Work Behavior (IWB) and leadership through a bibliometric analysis using the Scopus database. The analysis includes 427 publications from 2019 to 2024. The bibliometric analysis was conducted using VOSviewer, a tool widely recognized for visualizing bibliometric networks. The software facilitated the identification of co-occurrence patterns, and thematic clusters. Keyword co-occurrence analysis revealed dominant themes such as "Innovative Work Behavior," "Transformational Leadership," and "Knowledge Sharing," while citation analysis identified influential authors and foundational works in the field. Cluster analysis highlighted interconnections between leadership styles, knowledge sharing, psychological safety, and organizational commitment, providing actionable insights into research gaps and emerging trends. Future research should explore Digital Leadership as a catalyst for innovation in hybrid work environments and Inclusive Leadership to enhance team-based innovation through psychological safety and diversity. Studies should also consider contextual factors such as cultural and sectoral differences, particularly in public and higher education institutions, to address the dynamic demands of modern organizations
subject: Articles
  topic: section
creator: Purbo Jadmiko
creator: Putra Pratama
creator: Muhammad Nurhaula Huddin
rights: Copyright (c) 2025 JMB : Jurnal Manajemen dan Bisnis
date: 2025-03-27
publication date: 2025-03-27
starting page: 01
ending page: 12
doi: 10.31000/jmb.v14i1.13512

The Influence of Product Quality and Service Quality on Member Satisfaction Net Mediatama Consumer Cooperative
type: item
description: Consumer satisfaction is one of the important factors for the survival of a company in a situation where competition between companies is very fierce. There are several factors that can affect consumer satisfaction, including product quality and service quality. The Net Mediatama Consumer Cooperative was developed with the aim of maintaining the interests and addressing the needs of its members. However, many members still buy their needs at other stores near the area. This is because cooperative members are not satisfied with the quality of products and service quality at the cooperative. The purpose of this study was to determine whether product quality and service quality have a significant effect on member satisfaction. The research method used in this study is quantitative research. The population of this study was all cooperative members with a sample of 55 members using the purposive sampling method. The data analysis technique used in this study was multiple linear regression obtained by processing data using SPSS Ver 25. The results of the study showed that the variables of product quality and service quality had a significant effect on the satisfaction of Net Mediatama consumer cooperative members, both partially and simultaneously.
subject: Articles
  topic: section
creator: Rafiano Ramadhan
creator: Popon Rabia Adawia
rights: Copyright (c) 2025 JMB : Jurnal Manajemen dan Bisnis
date: 2025-03-30
publication date: 2025-03-30
starting page: 26
ending page: 32
doi: 10.31000/jmb.v14i1.12384

Pengaruh Quality Of Work Life Dan Kepuasan Kerja Terhadap Employee Engagement Di Restoran Hokben Poris Paradise
type: item
description: The purpose of this study is to find out the effect of quality of work life and job satisfaction on employee engagement at HokBen Poris Paradise restaurant. This research uses a quantitative approach. The population of this study is 30 employees of HokBen Poris Paradise. The sampling technique in this study is saturated sampling. The data analysis technique used is multiple linear regression. The partial quality of work life results had a positive and significant effect on employee engagement indicated by a table count value (2,159>2,051) with a significance of 0.040. Partial job satisfaction had a positive and significant effect on employee engagement indicated by a table t count value (3.263>2,051) with a significance of 0.003. Simultaneously the quality of work life and job satisfaction had a positive and significant effect on employee engagement with a table F count of F (12,428>3.34) with a significance of 0.000. . Variable quality of work life and job satisfaction in explaining the company's value of 47.9% with R square 0.479 while 52.1% is influenced by other variables
subject: Articles
  topic: section
creator: M Abdul Rosid
creator: Rabitha Fazira
rights: Copyright (c) 2024 JMB : Jurnal Manajemen dan Bisnis
date: 2024-09-21
publication date: 2024-09-21
starting page: 164
ending page: 173
doi: 10.31000/jmb.v13i2.12481

Literature Review Mengukur Kinerja Karyawan Pada Bidang Jasa Dan Manufaktur
type: item
description: In the world of work, both in industry and in institutions, human resources (HRM) are a very important component. A strong and reliable human resource is essential to the smooth operation of any company. It's an essential part of any organization's ability to compete in today's market, and every company is trying to find the best individual to do it. If a company wants to its vision, mission, and goal, human resource management needs to be given greater attention. So, whatever affects employee performance should be taken into account. This research analyzes the things that influence the performance of employees in the company, because of the importance of human resources for the competitive advantage of the company. The purpose of this writing is to find out how advanced research is related to the topic. The method used in this research is literature review. Research results show that employee performance is strongly influenced by job motivation. Therefore, human resource management is vital to having good employees and performing optimally.
subject: Articles
  topic: section
creator: Nurjannah Nurjannah
creator: Ari Anggarani Winadi Prasetyoning Tyas
creator: Lukman Cahyadi
rights: Copyright (c) 2024 JMB : Jurnal Manajemen dan Bisnis
date: 2024-09-21
publication date: 2024-09-21
starting page: 112
ending page: 125
doi: 10.31000/jmb.v13i2.11446

Pengaruh karakteristik keuangan dan inflasi terhadap return saham pada perusahaan perbankan yang terdaftar di bursa efek indonesia periode 2018-2022
type: item
description: Â The aim of this research is to determine the influence of financial characteristics and inflation on stock returns in banking companies listed on the Indonesian Stock Exchange for the 2018-2022 period. This research uses quantitative methods with descriptive methods used to measure the impact of current ratio, return on assets, debt to equity ratio, and inflation on stock returns. The sample was 15 banks for 5 years, so the total observations processed were 75 amounts of data. Descriptive statistical analysis and data evaluation with Eviews for hypothesis testing. Data processing is assisted by Microsoft Excel and Eviews software. Based on the test, the contribution of Current Ratio (CR), Return on Assets (ROA), Debt to Equity Ratio (DER) and Inflation to Stock Returns is 38.6%. CR has a positive and significant influence on stock returns because the p-value is 0.0491 (< 0.05). ROA has a positive and significant influence on stock returns because the p-values are 0.0474 (< 0.05). DER has a positive and significant influence on stock returns because the p-value is 0.0372 (< 0.05). Inflation has a positive and significant influence on stock returns because the p-value is 0.0285 (< 0.05). The CR, ROA, DER and Inflation variables together (simultaneously) have an influence on stock returns because the p-values are 0.049186 (< 0.05).
subject: Articles
  topic: section
creator: Salsabila Zulfa
creator: Januar Eky Pambudi
rights: Copyright (c) 2024 JMB : Jurnal Manajemen dan Bisnis
date: 2024-09-21
publication date: 2024-09-21
starting page: 143
ending page: 152
doi: 10.31000/jmb.v13i2.12040

Pengaruh Promosi, Kemudahan Dan Keamanan Terhadap Keputusan Menggunakan Gopay Pada Generasi Z Di Kota Bengkulu
type: item
description: This research aims to determine the influence of promotion, convenience and security on the decision to use Gopay among generation Z in the city of Bengkulu. The nature of this research is associative. The type of data used in this research is quantitative data. The population generation Z from Bengkulu City who have used GoPay at least twice in the last 6 months, totaling 518,189 people. The number of samples set was 100 people. In the data collection process, researchers used the questionnaire method. The method used to analyze the data in this research is a data processing program or data software, namely SPSS version 25. The results of the research state that promotion has a positive and significant effect on the decision to use as evidenced by the t-count value for the promotion variable of 3.216 > t-table of 0.676 and the sig value is 0.002 < 0.05, which means that if promotion increased, will increase. Convenience positive and significant effect on the decision as evidenced by the t-count value for the promotion variable of 3.303>t-table of 0.676 and a sig value of 0.000<0.05 which means that if convenience is further increased, the decision increase. Security has a positive and significant effect evidenced by the t-count value for the promotion variable of 5.274>t-table of 0.676 and a sig value of 0.000<0.05 which means if security is further improved, the decision to use will increase. Together Promotion, Convenience and Security have a positive and significant influence on the Decision to evidenced by the Fcount > Ftable value of 227.219 > 3.94 with a significance of 0.000 < 0.05, with this the Fcount value is greater than Ftable and the significance is below 0.05, which means that if promotion, convenience and security are improved simultaneously, then the decision to use will increase.
subject: Articles
  topic: section
creator: Anisya Lutfia Lutfia
creator: Arifah Hidayati
creator: Syofian Syofian
rights: Copyright (c) 2024 JMB : Jurnal Manajemen dan Bisnis
date: 2024-09-21
publication date: 2024-09-21
starting page: 101
ending page: 111
doi: 10.31000/jmb.v13i2.11916

Pengaruh Kepemimpinan, Konflik Interpersonal dan Komunikasi Terhadap Kepuasan Kerja Pegawai Honorer Kantor DPRP Provinsi Sumatera Selatan
type: item
description: Reza Kurnia Pratama, Pengaruh Kepemimpinan, Konflik Interpersonal Dan Komunikasi Terhadap Kepuasan Kerja Pegawai Honorer Kantor DPRD Provinsi Sumatera Selatan (Dibawah bimbingan Ibu Hj. Nina Fitriana, SE, M.Si dan Bapak H. Hisbulah Basri, SE, M.Si). Penelitian ini bertujuan untuk Pengaruh Kepemimpinan, Konflik Interpersonal Dan Komunikasi Terhadap Kepuasan Kerja Pegawai Honorer Kantor DPRD Provinsi Sumatera Selatan, populasi penelitian ini adalah Populasi dalam penelitian ini adalah 109 Pegawai Honorer Kantor Sekretariat DPRD Provinsi Sumatra Selatan. Pada penelitian ini menggunakan teknik simple random sampling yang dilakukan secara acak tanpa memperhatikan strata yang ada dalam populasi. Batas toleransi yang digunakan dalam penelitian ini sebesar 0,05 % dengan tingkat akurasi sebesar 95 %. Pada penelitian jumlah populasi sebesar sebesar 109 pegawai dengan batas kesalahan 0,05 % dan nilai d 0,10. hasil penelitian maka dapat disimpulkan bahwa variabel kepuasan kerja memiliki nilai minimum 28, nilai maksimum sebesar 48 dan nilai rata-rata sebesar 40.92 dengan standar deviasi sebesar 3.407. Uji validitas dilakukan dengan melihat hasil nilai corrected item-total correlation dengan taraf signifikan 5%, tingkat signifikasi sebesar 0,05, derajat kebebasan (df) = n – 2 = 30 - 2 = 28, didapat r tabel = 0,3610. Uji reliabilitas dalam penelitian ini menggunakan software SPSS25. sampel yang digunakan sebanyak 30 responden. Berdasarkan hasil olahdata di atas, maka estimasi fungsi regresi diperoleh sebagai berikut.Y = 9.327 + 0.293 X1 + 0.099 X2 + 0.402 X3. nilai F-hitung atau Sig (0.000) < ï¡ 5%, Maka ð»0 ditolak yang berarti kepemimpinan (X1), konflik interpersonal (X2) dan komunikasi (X3) secara bersama-sama mampu mempengaruhi variabel kepuasan kerja (Y) pegawai honorer kantor DPRD Provinsi Sumatera Selatan. Berdasarkan hasil regresi linear berganda diperoleh nilai t-statistik variabel kepemimpinan sebesar 2.019 > t-tabel atau Sig. 0.047 < ï¡ 5%, maka ð»0 ditolak dan ð»ð‘Ž …
subject: Articles
  topic: section
creator: Reza Kurnia Pratama
creator: Nina Fitriana
creator: Hisbulah Basri
rights: Copyright (c) 2024 JMB : Jurnal Manajemen dan Bisnis
date: 2024-09-21
publication date: 2024-09-21
starting page: 126
ending page: 132
doi: 10.31000/jmb.v13i2.11908

Determinan Penggunaan Sistem Pembayaran QRIS pada UMKM di Kota Surabaya
type: item
description: Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi keputusan pelaku UMKM untuk menerima QRIS sebagai alat pembayaran digital dengan menggunakan Technology Acceptance Model (TAM). Penelitian ini bersifat kuantitatif dan menggunakan data primer yang dikumpulkan dari 100 pelaku UMKM di Surabaya menggunakan Google Forms yang didistribusikan menggunakan metode purposive sampling. Data yang diperoleh merupakan analisis hasil teknik SEM-PLS. Bukti dari penelitian ini menunjukkan bahwa computer self efisiensi (CSE), persepsi kegunaan (PEU), persepsi kemudahan penggunaan (POU), dan sikap terhadap penggunaan (ATU) memiliki pengaruh yang signifikan dan positif terhadap minat perilaku (BEI), serta minat perilaku (BEI) memiliki pengaruh yang signifikan dan positif terhadap penggunaan sistem aktual (ACU). Penelitian ini diharapkan dapat membantu para pelaku UMKM agar siap menggunakan QRIS dalam operasional komersialnya sehingga dapat mengikuti perkembangan teknologi. Temuan penelitian ini juga dapat dijadikan acuan oleh lembaga yang menggunakan QRIS untuk membantu mereka memutuskan cara terbaik dalam meningkatkan infrastruktur dan teknologi yang dimilikinya saat ini agar dapat menarik minat lebih besar dari para pelaku UMKM.
subject: Articles
  topic: section
creator: anisa aprilia
creator: Vicky Vendy
rights: Copyright (c) 2024 JMB : Jurnal Manajemen dan Bisnis
date: 2024-09-21
publication date: 2024-09-21
starting page: 153
ending page: 163
doi: 10.31000/jmb.v13i2.12181

Pengaruh Live Streaming, Content Marketing Dan Online Customer Review Terhadap Keputusan Pembelian Pada Tik Tok Shop Di Kota Bengkulu
type: item
description: This study aims determine how much influence live streaming, content marketing and customer reviews have on purchasing decisions at TikTok Shop in Bengkulu City. study uses a type quantitative research using primary data obtained from a questionnaire. The population in study are Tiktok Shop users who have made purchases. With certain criteria. The dependent variables in this study are live streaming, content marketing and customer review. The sample in this study was 95 respondents, which were determined using the Hair formula. The results of the partial research are Live streaming has a significant effect on purchasing decisions tiktok shop in Bengkulu city. Content marketing has no significant effect on purchasing decisions at the TikTok shop in Bengkulu city. Online customer review has no significant effect on purchasing decisions Tiktok shop in Bengkulu city. while simultaneously stating that Live streaming, content marketing and online customer revew have a simultaneous effect on purchasing decisions at the Tiktok shop in Bengkulu city.
subject: Articles
  topic: section
creator: Andika putra putra
creator: Veny Puspita
creator: Sintia Safrianti
rights: Copyright (c) 2024 JMB : Jurnal Manajemen dan Bisnis
date: 2024-09-21
publication date: 2024-09-21
starting page: 133
ending page: 142
doi: 10.31000/jmb.v13i2.12021

Licensing Of SMEs Under Law Number 11 Of 2020 Concerning Work Creation Reviewed From Cost-Benefit Analysis
type: item
description: This research aims to find out two things, namely the amendments to the articles ofLaw Number 20 of 2008 concerning Micro, Small and Medium Enterprises (MSMEs) in Law Number 11 of 2020 concerning Job Creation, especially regarding the requirements for establishing MSMEs, as well as cost analysis andbenefits in comparison to Law Number 20 of 2008 concerning MSMEss and Law Number 11 of 2020 concerning Job Creation. The research design used is a normative legal research method, namely the comparison of legislation between Law Number 20 of 2008 concerning MSMEs and Law Number 11 of 2020 concerning Job Creation. The data analysis technique used is content analysis andcost and benefit analysis to determine the impact of the Job Creation Law on society. The Job Creation Law makes it easier for prospective MSMEs players and MSMEs entrepreneurs. MSME will get legality to facilitate tax administration, making it easier to get incentives. Based on the analysis of costs and benefits, the Job Creation Law can increase economic growth, increase the number of jobs, andincrease income. In contrast, the costs incurred include administrative costs,monitoring costs, risk control costs, conflict costs, and environmental damage costs. The Job Creation Law must provide a single database management status, especially regarding OSS for MSMEss, related to regulated data and its functions so that business actors can feel a positive impact
subject: Articles
  topic: section
creator: Itok Dwi Kurniawan
rights: Copyright (c) 2024 JMB : Jurnal Manajemen dan Bisnis
date: 2024-09-21
publication date: 2024-09-21
starting page: 91
ending page: 100
doi: 10.31000/jmb.v13i2.12254

Pengaruh Cita Rasa Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Gelato (Studi Kasus Pelanggan Ilvero)
type: item
description: The purpose of this study is to determine and analyze the influence of Taste and Service Quality on Purchase Decisions both partially and simultaneously. The sample consists of 96 respondents who are customers of Il Vero. This research uses a quantitative method. The sampling technique used is purposive sampling. Data was collected using a questionnaire instrument with a Likert Summated Rating (LSR) scale, with evaluation criteria ranging from strongly disagree to strongly agree. The data analysis method was processed using SPSS version 26. The partial results of the study show that Taste (X1) has a positive and significant effect on Purchase Decisions (Y) with a t-value of 4.878, a t-table value of 1.984, and a significance value of 0.000 < 0.05. Service Quality (X2) also has a positive and significant effect on Purchase Decisions (Y) with a t-value of 3.563, a t-table value of 2.30, and a significance value of 0.001 < 0.05. Simultaneously, Taste (X1) and Service Quality (X2) have a positive and significant effect on Purchase Decisions (Y) with a t-value of 110.347, a t-table value of 2.30, and a significance value of 0.004 < 0.05. The regression equation results indicate that Taste has the highest influence, followed by Service Quality, which has the smallest influence.
subject: Articles
  topic: section
creator: Sena Atmaja
creator: Resy Perwithasari
creator: Helmas Septiyo Hadi
creator: Rosidawaty Rosidawaty
rights: Copyright (c) 2024 JMB : Jurnal Manajemen dan Bisnis
date: 2024-09-21
publication date: 2024-09-21
starting page: 85
ending page: 90
doi: 10.31000/jmb.v13i2.12253