Volume 10, No. 1JMB : Jurnal Manajemen dan Bisnis

The purpose of this study was to determine the effect of entrepreneurial competence and work ethic partially and simultaneously (jointly) on the performance of UMKM players in Tangerang City, studying in Tanah Tinggi Central Market, Tangerang City. This study uses an associative method with a quantitative approach. Sampling as many as 52 people, with the Slovin method. Data collection techniques and tools are literature study, observation, and questionnaires or questionnaires. The data analysis technique used is descriptive analysis to determine the description of respondents' responses and data distribution, while inferential statistics are used for hypothesis testing. Data processing is assisted by Microsoft Excel and SPSS software version 25. The results of hypothesis testing show that: The contribution of competence and work ethic to the performance of UMKM players is 54.6%, while the remaining 45.4% is influenced by other variables not examined. The higher the competency value and work ethic at the same time at a certain value, then the high the competency value and work ethic value make the performance value of UMKM actors increase at a certain value as well. Hypothesis testing proves that there is a significant effect of entrepreneurial competence and work ethic partially or simultaneously (jointly) on the performance of UMKM players in the Main Market of Tangerang City. The most dominant influence on the performance of UMKM actors seen from the coefficient of determination is the entrepreneurial competence variable. A person who has a high work ethic and entrepreneurial competence will provide an increase in his performance as a business hammer.

The Influence of brand image, price and product quality on PT. Paragon Technoogy and Innovation. This research was conducted on a business administration student at Mulawarman University who had purchased cosmetics.This study aims to examine the effect of brand image, price and product quality on cosmetic repurchase interests. Data distributing questionnaires to 116 respondents. The sampling technique used is non probability sampling (accidental sampling). The data obtained were analyzed using multiple linear regression techniques with the help of statistical software SPSS version 23. The brand image variable partially has no effect and is insignificant to the repurchase interest, Price partially has a negative and not significant effect on repurchase interest and the quality product variable partially has a significant effect on repurchase interest and is the most powerful or dominant variable.Suggestions to increase repurchase interest is to maintain product quality.

Brand image, Price, Product Quality, Repurchase Interest

E-banking is an application that launches banks in order to improve operational activities with a variety of financial and non financial transactions. One of the banks that launches Electronic transactions is BNI Syariah bank. E-banking is a twenty-four-hour banking service provided for finance to be able to conduct banking transactions through mobile phones connected to the internet. E-banking at BNI Syariah Bank. As background research because there is an increase in the use of electronic transactions at the time of this pandemic. The ease of use of e-banking can be put aside by some people to reduce, lie and break into savings funds. This research is a literature study conducted by collecting data through the annual report book and BNI Syariah website by reading, recording and managing data so that it gets results. The data collection is done at secondary data sources which are then analyzed by qualitative descriptive methods. The results show that BNI Syariah carries out risk management on the use of electronic transactions by following Bank Indonesia Regulation No. 13/23 / PBI / 2011 concerning the Implementation of Risk Management for Sharia Commercial Banks and Sharia Business Units. In addition, to avoid risk, BNI Syariah provides tips on safe tips, requirements, how to register in accordance with procedures, and also limits transactions in the use of E-banking to avoid fraud, requiring use and problems of use.

Keyword: BNI Syariah E-banking

Penelitian ini bertujuan mengetahui sejauh mana pengaruh tingkat inflasi, Tingkat Suku Bunga BI Rate dan IHSG terhadap dana pihak Ketiga Masyarakat pada Perbankan Indonesia. Variable yang menjadi focus penelitian ini adalah perubahan Tingkat Inflasi(X1), Tingkat Suku Bunga SBI(X2) dan IHSG(X3) ketiga variable ini di duga pengaruh terhadap Dana Pihak Ketiga Masyarakat pada Perbankan Indonesia. Metode Penelitian berdasarkan hasil akhir yang terlebih dahulu diuji dalam beberapa tahap yaitu analisa Stasioner, data time series, Uji Kointegrasi, Hasil estimasi error corection model (ECM), Ujiasumsi klasik dan selanjunya analisa ekonomi. Hasil penelitian menunjukkan bahwa pengaruh tingkat inflasi, tingkat suku bunga SBI, dan IHSG berpengaruh terhadap dana pihak ketiga masyarakat pada perbankan Indonesia telah dapat menjawab hipotesis penelitian yang di rumuskan yaitu teruji dan di terima. Dari hasil penelitian ini variable inflasi memiliki pengaruh positif dan signifikan, Sukun bunga SBI dalam jangka panjang memberikan pengaruh yang positif dan signifikan terhadap jumlah dana Pihak Ketiga di Perbankan nasional. Tetapi dalam jangka panjang Indeks Harga Saham Gabungan memiliki pengaruh yang negative terhadap Jumlah Dana Pihak Ketiga dalam Perbankan Indonesia.

Keywords: Work Ethic, Entrepreneurial Competence, Performance of UMKM Players.

Research This aims to determine: (1) the influence of leadership style variables on employee job satisfaction, (2) The influence of work environment variables on job satisfaction, (3) The influence of leadership style variables on employee performance, (4) The influence of work environment variables on employee performance, (5) The influence of job satisfaction variables on employee performance, (6) The influence of leadership style variables on employee performance through job satisfaction as a mediating variable, and (7) The influence of work environment on employee performance through job decision as a mediating variable at PT.Saktijaya Artha Pratama Makassar. The population in this study were employees of PT. Saktijaya Artha Pratama, totaling 45 employees. The sampling method in this study used the Nonprobability Sampling approach. The method of collecting observation data and questionnaires. The results of this study were that leadership style and work environment had a positive and significant effect directly on satisfaction. work, but don't yes leadership and work environment do not have a significant direct effect on employee performance and job satisfaction can mediate the influence of leadership style and work environment on employee performance at PT. Saktijaya Artha Pratama.

Keywords: Leadership Style, Work Environment, Job Satisfaction, Employee Performance

This research aims to describe the market penetration strategies used by companies, especially the Indonesian e-commerce industry, to increase their competitiveness. This research occupies a qualitative method toward Indonesia’s e-commerce industry, especially the three dominating companies, such as Shopee, Tokopedia, and Bukalapak. This study uses descriptive research, and our data sources are documents and literature about market penetration strategies conducted by e-commerce industries. The result showed that their strategy to do the market penetration is price adjustment, cooperation, or collaboration, offering some special promos, developing the features and services, and using artists and influencers as brand ambassadors.
Keywords: Economy, Strategic Management, Market Penetration, Competitiveness, E-Commerce

This study aims to determine and analyze the effect of product, price, place, promotion, process, physical evidence and people one by one as well.  simultaneously to increase customers at the Rafi Bimbel Institute in Tangerang.  The research sample consisted of 85 parents of students whose children attended tutoring at the Rafi Bimbel Institute, Tangerang.  The data analysis technique used is multiple linear regression analysis, t test, F test and analysis of the coefficient of determination.  The research conducted resulted in the form of multiple linear regression equation Y = 3.032-0.134 X1 +0.007 X2 + 0.142 X3 + 0.338X4 + 0.458 X5 + 0.348 X6 + 0.181 X7 + e.  The t test produces a place and a process that has a significant effect on increasing customers at the Tangerang Rafi Bimbel Institute.  While the t test for price, promotion, product, people and physical evidence shows that there is no significant effect on increasing customers in Rafi Bimbel's Tutoring in Tangerang.  The F test produces product, price, place, promotion, process, physical evidence and people simultaneously have a significant effect on increasing customers in Rafi Bimbel's Tutoring in Tangerang.  Analysis of the coefficient of determination results in the influence of product, price, place, promotion, process, physical evidence and people simultaneously on the increase in customers at Rafi Bimbel's Tutoring in Tangerang

Keywords: Service Marketing Mix and Customer Improvement

The purpose of this study was to determine the effect of promotion, the image of cooperatives, and service quality on increasing the number of members in savings and loan cooperatives (a case study of savings and loan cooperatives in Tangerang Regency). With an Associative Quantitative approach. The data analysis method used multiple regression. All populations in this study will be a sample, namely as many as 63 samples. The results of the research are (1) promotion has a significant positive effect on increasing the number of cooperative members (2) the image of the cooperative has no significant negative effect on the increase in the number of cooperative members (3) service quality has a significant and positive effect on increasing the number of cooperative members (4) promotion, the image of the cooperative, the quality of service simultaneously affected the increase in the number of cooperative members by F count 12,551> F table 1.99. The result of the coefficient of determination test showed that the value of Adjusted R Square was 35.9% and the remaining 64.1% was influenced by factors other than the variables examined in this study.

Keywords: Promosi , Citra Koperasi , Kualitas Pelayanan, Peningkatan Jumlah Anggota

Penelitian ini bertujuan untuk mengetahui pengaruh iklan di media sosial dan potongan harga (diskon) terhadap keputusan pembelian keputusan konsumen blibli.com pada pengikut akun @bliblidotcom dengan pajak sebagai variabel faktual. Populasi dalam penelitian ini adalah konsumen yang menggunakan twitter dan sebagai pengikut akun twitter @bliblidotcom dengan minimal pernah melihat iklan serta potongan harga (diskon) yang diberikan blibli.com melalui media sosial twitter. Penelitian ini menggunakan sampel yang terdiri dari 100 responden. Potongan Harga (Diskon), Iklan di Media Sosial berpengaruh signifikan terhadap Keputusan Pembelian baik secara parsial maupun bersama sama. Iklan dimedia social berpengaruh tidak signifikan Terhadap Keputusan Pembelian dengan Pajak sebagai variable factual. Hasil perhitungan koefisien determinasi sebesar 0,362. Hal ini menunjukan bahwa iklan di media sosial, dan potongan harga (diskon) mampu menjelaskan keputusan pembelian sebesar 36,2%. Sedangkan sisanya 63,8% dijelaskan oleh faktor lain yang tidak dibahas dalam penelitian ini.

Keywords: iklan media sosial, potongan harga, keputusan pembelian.

This study aims to determine the effect of work discipline and work environment on job satisfaction at Muhammadiyah University of Tangerang lecturers. The research was conducted on lecturers at the Muhammadiyah University of Tangerang. The research method used is to use a quantitative approach, with survey methods and cross-sectional. The population size of 550 is all lecturers at the Muhammadiyah University of Tangerang. The sample size was taken 10% by 55 people. Data collection techniques using observation, interviews and questionnaires. Data analysis using simple linear regression analysis and multiple linear regression. The results showed that the variables of work discipline and work environment partially had a significant effect on the satisfaction of lecturers at Muhammadiyah University of Tangerang. And simultaneously work discipline and work environment affect the job satisfaction of lecturers at the University of Muhammadiyah Tangerang.

Keywords: Work Discipline, Work Environment, and Job Satisfaction