Volume 13, No. 2JMB : Jurnal Manajemen dan Bisnis

The purpose of this study is to determine and analyze the influence of Taste and Service Quality on Purchase Decisions both partially and simultaneously. The sample consists of 96 respondents who are customers of Il Vero. This research uses a quantitative method. The sampling technique used is purposive sampling. Data was collected using a questionnaire instrument with a Likert Summated Rating (LSR) scale, with evaluation criteria ranging from strongly disagree to strongly agree. The data analysis method was processed using SPSS version 26. The partial results of the study show that Taste (X1) has a positive and significant effect on Purchase Decisions (Y) with a t-value of 4.878, a t-table value of 1.984, and a significance value of 0.000 < 0.05. Service Quality (X2) also has a positive and significant effect on Purchase Decisions (Y) with a t-value of 3.563, a t-table value of 2.30, and a significance value of 0.001 < 0.05. Simultaneously, Taste (X1) and Service Quality (X2) have a positive and significant effect on Purchase Decisions (Y) with a t-value of 110.347, a t-table value of 2.30, and a significance value of 0.004 < 0.05. The regression equation results indicate that Taste has the highest influence, followed by Service Quality, which has the smallest influence.

This research aims to find out two things, namely the amendments to the articles ofLaw Number 20 of 2008 concerning Micro, Small and Medium Enterprises (MSMEs) in Law Number 11 of 2020 concerning Job Creation, especially regarding the requirements for establishing MSMEs, as well as cost analysis andbenefits in comparison to Law Number 20 of 2008 concerning MSMEss and Law Number 11 of 2020 concerning Job Creation. The research design used is a normative legal research method, namely the comparison of legislation between Law Number 20 of 2008 concerning MSMEs and Law Number 11 of 2020 concerning Job Creation. The data analysis technique used is content analysis andcost and benefit analysis to determine the impact of the Job Creation Law on society. The Job Creation Law makes it easier for prospective MSMEs players and MSMEs entrepreneurs. MSME will get legality to facilitate tax administration, making it easier to get incentives. Based on the analysis of costs and benefits, the Job Creation Law can increase economic growth, increase the number of jobs, andincrease income. In contrast, the costs incurred include administrative costs,monitoring costs, risk control costs, conflict costs, and environmental damage costs. The Job Creation Law must provide a single database management status, especially regarding OSS for MSMEss, related to regulated data and its functions so that business actors can feel a positive impact

This research aims to determine the influence of promotion, convenience and security on the decision to use Gopay among generation Z in the city of Bengkulu. The nature of this research is associative. The type of data used in this research is quantitative data. The population generation Z from Bengkulu City who have used GoPay at least twice in the last 6 months, totaling 518,189 people. The number of samples set was 100 people. In the data collection process, researchers used the questionnaire method. The method used to analyze the data in this research is a data processing program or data software, namely SPSS version 25. The results of the research state that promotion has a positive and significant effect on the decision to use as evidenced by the t-count value for the promotion variable of 3.216 > t-table of 0.676 and the sig value is 0.002 < 0.05, which means that if promotion increased, will increase. Convenience positive and significant effect on the decision as evidenced by the t-count value for the promotion variable of 3.303>t-table of 0.676 and a sig value of 0.000<0.05 which means that if convenience is further increased, the decision increase. Security has a positive and significant effect evidenced by the t-count value for the promotion variable of 5.274>t-table of 0.676 and a sig value of 0.000<0.05 which means if security is further improved, the decision to use will increase. Together Promotion, Convenience and Security have a positive and significant influence on the Decision to evidenced by the Fcount > Ftable value of 227.219 > 3.94 with a significance of 0.000 < 0.05, with this the Fcount value is greater than Ftable and the significance is below 0.05, which means that if promotion, convenience and security are improved simultaneously, then the decision to use will increase.

In the world of work, both in industry and in institutions, human resources (HRM) are a very important component. A strong and reliable human resource is essential to the smooth operation of any company. It's an essential part of any organization's ability to compete in today's market, and every company is trying to find the best individual to do it. If a company wants to its vision, mission, and goal, human resource management needs to be given greater attention. So, whatever affects employee performance should be taken into account. This research analyzes the things that influence the performance of employees in the company, because of the importance of human resources for the competitive advantage of the company. The purpose of this writing is to find out how advanced research is related to the topic. The method used in this research is literature review. Research results show that employee performance is strongly influenced by job motivation. Therefore, human resource management is vital to having good employees and performing optimally.

Reza Kurnia Pratama, Pengaruh Kepemimpinan, Konflik Interpersonal Dan Komunikasi Terhadap Kepuasan Kerja Pegawai Honorer Kantor DPRD Provinsi Sumatera Selatan (Dibawah bimbingan Ibu Hj. Nina Fitriana, SE, M.Si dan Bapak H. Hisbulah Basri, SE, M.Si). Penelitian ini bertujuan untuk Pengaruh Kepemimpinan, Konflik Interpersonal Dan Komunikasi Terhadap Kepuasan Kerja Pegawai Honorer Kantor DPRD Provinsi Sumatera Selatan, populasi penelitian ini adalah Populasi dalam penelitian ini adalah 109 Pegawai Honorer Kantor Sekretariat DPRD Provinsi Sumatra Selatan. Pada penelitian ini menggunakan teknik simple random sampling yang dilakukan secara acak tanpa memperhatikan strata yang ada dalam populasi. Batas toleransi yang digunakan dalam penelitian ini sebesar 0,05 % dengan tingkat akurasi sebesar 95 %. Pada penelitian jumlah populasi sebesar sebesar 109 pegawai dengan batas kesalahan 0,05 % dan nilai d 0,10. hasil penelitian maka dapat disimpulkan bahwa variabel kepuasan kerja memiliki nilai minimum 28, nilai maksimum sebesar 48 dan nilai rata-rata sebesar 40.92 dengan standar deviasi sebesar 3.407. Uji validitas dilakukan dengan melihat hasil nilai corrected item-total correlation dengan taraf signifikan 5%, tingkat signifikasi sebesar 0,05, derajat kebebasan (df) = n – 2 = 30 - 2 = 28, didapat r tabel = 0,3610. Uji reliabilitas dalam penelitian ini menggunakan software SPSS25. sampel yang digunakan sebanyak 30 responden. Berdasarkan hasil olahdata di atas, maka estimasi fungsi regresi diperoleh sebagai berikut.Y = 9.327 + 0.293 X1 + 0.099 X2 + 0.402 X3. nilai F-hitung atau Sig (0.000) < ï¡ 5%, Maka ð»0 ditolak yang berarti kepemimpinan (X1), konflik interpersonal (X2) dan komunikasi (X3) secara bersama-sama mampu mempengaruhi variabel kepuasan kerja (Y) pegawai honorer kantor DPRD Provinsi Sumatera Selatan. Berdasarkan hasil regresi linear berganda diperoleh nilai t-statistik variabel kepemimpinan sebesar 2.019 > t-tabel atau Sig. 0.047 < ï¡ 5%, maka ð»0 ditolak dan ð»ð‘Ž diterima. Kata Kunci : Kepemimpinan, Interpersonal,Komunikasi, Kepuasan Kerja

This study aims determine how much influence live streaming, content marketing and customer reviews have on purchasing decisions at TikTok Shop in Bengkulu City. study uses a type quantitative research using primary data obtained from a questionnaire. The population in study are Tiktok Shop users who have made purchases. With certain criteria. The dependent variables in this study are live streaming, content marketing and customer review. The sample in this study was 95 respondents, which were determined using the Hair formula. The results of the partial research are Live streaming has a significant effect on purchasing decisions tiktok shop in Bengkulu city. Content marketing has no significant effect on purchasing decisions at the TikTok shop in Bengkulu city. Online customer review has no significant effect on purchasing decisions Tiktok shop in Bengkulu city. while simultaneously stating that Live streaming, content marketing and online customer revew have a simultaneous effect on purchasing decisions at the Tiktok shop in Bengkulu city.

 

The aim of this research is to determine the influence of financial characteristics and inflation on stock returns in banking companies listed on the Indonesian Stock Exchange for the 2018-2022 period. This research uses quantitative methods with descriptive methods used to measure the impact of current ratio, return on assets, debt to equity ratio, and inflation on stock returns. The sample was 15 banks for 5 years, so the total observations processed were 75 amounts of data. Descriptive statistical analysis and data evaluation with Eviews for hypothesis testing. Data processing is assisted by Microsoft Excel and Eviews software. Based on the test, the contribution of Current Ratio (CR), Return on Assets (ROA), Debt to Equity Ratio (DER) and Inflation to Stock Returns is 38.6%. CR has a positive and significant influence on stock returns because the p-value is 0.0491 (< 0.05). ROA has a positive and significant influence on stock returns because the p-values are 0.0474 (< 0.05). DER has a positive and significant influence on stock returns because the p-value is 0.0372 (< 0.05). Inflation has a positive and significant influence on stock returns because the p-value is 0.0285 (< 0.05). The CR, ROA, DER and Inflation variables together (simultaneously) have an influence on stock returns because the p-values are 0.049186 (< 0.05).

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi keputusan pelaku UMKM untuk menerima QRIS sebagai alat pembayaran digital dengan menggunakan Technology Acceptance Model (TAM). Penelitian ini bersifat kuantitatif dan menggunakan data primer yang dikumpulkan dari 100 pelaku UMKM di Surabaya menggunakan Google Forms yang didistribusikan menggunakan metode purposive sampling. Data yang diperoleh merupakan analisis hasil teknik SEM-PLS. Bukti dari penelitian ini menunjukkan bahwa computer self efisiensi (CSE), persepsi kegunaan (PEU), persepsi kemudahan penggunaan (POU), dan sikap terhadap penggunaan (ATU) memiliki pengaruh yang signifikan dan positif terhadap minat perilaku (BEI), serta minat perilaku (BEI) memiliki pengaruh yang signifikan dan positif terhadap penggunaan sistem aktual (ACU). Penelitian ini diharapkan dapat membantu para pelaku UMKM agar siap menggunakan QRIS dalam operasional komersialnya sehingga dapat mengikuti perkembangan teknologi. Temuan penelitian ini juga dapat dijadikan acuan oleh lembaga yang menggunakan QRIS untuk membantu mereka memutuskan cara terbaik dalam meningkatkan infrastruktur dan teknologi yang dimilikinya saat ini agar dapat menarik minat lebih besar dari para pelaku UMKM.

The purpose of this study is to find out the effect of quality of work life and job satisfaction on employee engagement at HokBen Poris Paradise restaurant.

This research uses a quantitative approach. The population of this study is 30 employees of HokBen Poris Paradise. The sampling technique in this study is saturated sampling. The data analysis technique used is multiple linear regression. 

The partial quality of work life results had a positive and significant effect on employee engagement indicated by a table count value (2,159>2,051) with a significance of 0.040. Partial job satisfaction had a positive and significant effect on employee engagement indicated by a table t count value (3.263>2,051) with a significance of 0.003. Simultaneously the quality of work life and job satisfaction had a positive and significant effect on employee engagement with a table F count of F (12,428>3.34) with a significance of 0.000. . Variable quality of work life and job satisfaction in explaining the company's value of 47.9% with R square 0.479 while 52.1% is influenced by other variables