MINAT MASYARAKAT BERTRANSAKSI MENGGUNAKAN FINANCIAL TECHNOLOGY (FINTECH) DI KOTA TANGERANG

Siti Asriah Immawati, Dadang Dadang

Abstract


Financial technology is the result of a combination of financial services and technology which ultimately transforms the conventional business model into a moderate one, which initially made payment systems face-to-face and brought a certain amount of cash, now can be done with long-distance transactions and can be done in a matter of just seconds. This study aims to determine the social influence, convenience, usefulness, effectiveness and risk assurance of people's interest in transacting using financial technology (Fintech). The research method used is quantitative research in the form of online surveys through website media, email and social media (Whatsapp). Where the sample was randomly selected as many as 200 respondents consisting of students, lecturers, housewives, public and private employees. The analysis used uses multiple regression analysis. The results of the analysis show that Simultaneously the benefits, convenience, social factors, effectiveness, security guarantees have the influence of interest in using fintech transactions.
Keywords: benefit, convenience, social, effectiveness, security guarantees, interest in transacting.


Full Text:

PDF

References


Indonesia, B. 2016. Peraturan Bank Indonesia No. 18/17/PBI/2016 tanggal 29 Agustus 2016 perihal Perubahan Kedua atas Peraturan Bank Indonesia Nomor 11/12/PBI/2009 tentang Uang Elektronik (Electronic Money). Bank Indonesia. Retrieved from http://www.bi.go.id/id/peraturan/sistempembayaran/Pages/ PBI_181716.aspx Junadi & Sfenrianto, 2015. A Model of Factors Influencing Consumer’s Intention To Use E-Payment System in Indonesia. International Conference on Computer Science and Computational Intelligence (ICCSCI 2015) Lian, J. W. (2015). Critical factors for cloud based e-invoice service adoption in Taiwan: An empirical study. International Journal of Information Management, 35(1), 98–109. https://doi.org/10.1016/j.ijinfomgt.2014.10.005 Mowat, T., & Harrabin, T. 2013. Mobile Financial Services ; The Evolution of Payment. Mustaqim, R. N., Kusyanti, A., & Aryadita, H. (2018). Analisis Faktor-Faktor yang Memengaruhi Niat Penggunaan E-Commerce XYZ Menggunakan Model UTAUT ( Unified Theory Acceptance and Use Of Technology ). Jurnal Pengembangan Teknologi Infromasi Dan Ilmu Komputer, 2(7), 2584– 2593. Mustofa Abdul Karim. 2018. Pengaruh Penerimaan Sistem Pembayaran Go-Pay Menggunakan Tam (Technology Acceptance Model) Terhadap Intensitas Penggunaan Layanan Gojek. Skripsi. Universitas Islam Indonesia. Yogyakarta. Nurdiana. 2018. Analisis Faktor-Faktor Yang Memengaruhi Minat Penggunaan Electronic Money Di Indonesia. Skripsi. Universitas Islam Indonesia. Yogyakarta. Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User Acceptance of Information Technology: Toward a unified view. MIS Quarterly, 27(3), 425–478. https://doi.org/10.1017/CBO9781107415324.004

Wardhani, D. K. (2016). Analisis faktor-faktor yang mempengaruhi persepsi pengguna gojek terhadap gopay (, 330629. Wildan, Muhamad. 2019. Pengaruh Persepsi Kemudahan Penggunaan, Efektivitas Dan Risiko Terhadap Minat Bertransaksi Menggunakan Financial Technology (Fintech). Skripsi. Febi Uin Walisongo Semarang.




DOI: http://dx.doi.org/10.31000/sinamu.v1i0.2135

Article Metrics

Abstract - 2763 PDF - 5671

DOI (PDF): http://dx.doi.org/10.31000/sinamu.v1i0.2135.g1315

Refbacks

  • There are currently no refbacks.





Simposium Nasional Multidisiplin (SinaMu) is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License . 

View MyStats