wisataMuh (Journal of Tourism)
type: channel
description: Â wisataMuh (Journal of Tourism) adalah jurnal Program Studi Pariwisata Fakultas Pariwisata dan Industri Kreatif Universitas Muhammadiyah Tangerang (PARINKRAF UMT) yang berisi tentang hasil pemikiran teoritik dan pengalaman praktik para akademisi, yang berangkat dari ruang lingkup Pariwisata, Mice, Usaha Perjalanan Wisata, kuliner dan Perhotelan, dengan p-ISSN 2745-5777, e-ISSN 2747-0318. Hasil pemikiran teoritik dan pengalaman praktik ini merupakan hasil dari proses berpikir dan penulisan kewirausahaan enterpreneural thinking yang meliputi perencanaan usaha, pengorganisasian usaha, pelaksanaan usaha, pengendalian usaha. Subjects: Pariwisata, Mice, Usaha Perjalanan Wisata, kuliner dan Perhotelan
language: en
publication name: wisataMuh (Journal of Tourism)
items: PENGARUH KUALITAS PELAYANAN FOOD AND BEVERAGE SERVICE TERHADAP KEPUASAN PELANGGAN DI GRAND SOLL MARINA HOTEL TANGERANG
items: PENGARUH SEQUENCE OF SERVICE TERHADAP KEPUASAN TAMU RESTORAN AROMATICA DI HOTEL THE 101 JAKARTA AIRPORT CBC
items: PENGARUH HARGA PAKET WISATA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI HK BROTHERS TOUR & TRAVEL
items: PERAN MEDIA SOSIAL DALAM PROMOSI DESTINASI WISATA KAMPUNG EKOWISATA KERANGGAN TANGERANG SELATAN
items: PENGARUH FASILITAS TERHADAP KEPUASAN WISATAWAN DI EKOWISATA KRANGGAN
items: PENGARUH KINERJA CONCIERGE TERHADAP KEPUASAN TAMU DI SWISS-BELL HOTEL AIRPORT JAKARTA
items: PENGARUH DAYA TARIK WISATA TERHADAP KEPUASAN WISATAWAN DI UPT PRODUKSI BENIH TANAMAN PANGAN HOLTIKULTURA DAN PERKEBUNAN KOTA TANGERANG
items: PENGARUH ELECTRONIC WORD OF MOUTH PADA MEDIA TIKTOK TERHADAP KEPUTUSAN PEMBELIAN PAKET OPEN TRIP PT. PERJALANAN WISATA INDONESIA DI KOTA TANGERANG
items: PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI PT. GOLDEN RAMA TOUR AND TRAVEL SERPONG
items: PENGARUH KOMUNIKASI ANTARA FOOD AND BEVERAGE SERVICE DAN KITCHEN TERHADAP KINERJA KARYAWAN DI HOTEL THE 101 AIRPORT JAKARTA CBC
items: PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS TAMU HOTEL NOVOTEL
items: PENGARUH KUALITAS PELAYANAN TOUR LEADER TERHADAP LOYALITAS KONSUMEN DI PT. ERLANGGA TOUR TRAVEL BERKAH DI BALARAJA
items: Pengembangan Desa Wisata Nelayan Dengan Pendekatan CBT dan Blue Economy di Desa Ketapang
items: PENGARUH KONTEN VIDEO ATAP NEGERI GUNUNG RINJANI PADA CHANNEL YOUTUBE FIERSA BESARI TERHADAP MINAT BERKUNJUNG WISATAWAN KE TAMAN NASIONAL GUNUNG RINJANI LOMBOK NUSA TENGGARA BARAT
items: PENGARUH PROMOSI PRODUK TERHADAP TINGKAT KEPUTUSAN PEMBELIAN PAKET UMROH DI PT. INDO CITRA TAMASYA JAKARTA
items: PENGARUH INOVASI ATRAKSI WISATA CAMPING GROUND TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN KE PANTAI KARANG COMBONG, ANYER
items: PENGARUH DAYA TARIK WISATA TERHADAP MINAT BERKUNJUNG WISATAWAN DI PURA PARAHYANGAN AGUNG JAGATKARTTA BOGOR
items: PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. MALIKA TOUR AND TRAVEL KOTA TANGERANG
items: PENGARUH KONTEN VIDEO REVIEW LAKSA DI CHANNEL YOUTUBE GOYANG LEPER TERHADAP MINAT WISATAWAN MENIKMATI LAKSA TANGERANG BANG JANGKUNG
items: PENGARUH PENGEMBANGAN PARIWISATA TERHADAP PENDAPATAN MASYARAKAT DI TAMAN MANGROVE KETAPANG KABUPATEN TANGERANG
items: PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PT ERLANGGA TEOUR TRAVEL BERKAH BALARAJA
items: PENGARUH PUNGUTAN LIAR TERHADAP KEPUTUSAN WISATAWAN UNTUK BERKUNJUNG KEMBALI KE DESTINASI WISATA RELIGI PULAU CANGKIR.
items: PENGARUH DAYA TARIK PRODUK SENTRA KULINER SEAFOOD TERHADAP MINAT KUNJUNGAN WISATAWAN KE KAMPUNG BAHARI TANJUNG PASIR KABUPATEN TANGERANG
items: PENGARUH ATRIBUT HOTEL TERHADAP KEPUTUSAN TAMU MEGINAP DI JAKARTA AIRPORT HOTEL
items: PENGARUH SANITASI HOTEL TERHADAP KEPUASAN TAMU DI HOTEL GOLDEN TULIP ESSENTIAL TANGERANG
items: PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN WISATAWAN PADA OBJEK WISATA MEMANCING EMPANG KACUNG DI KOTA TANGERANG
items: Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Di SA.TUANG Coffee Shop Kota Tangerang
items: PENGARUH PELATIHAN TERHADAP KINERJA KARWAYAN HOTEL GOLDEN TULIP ESSENTIAL TANGERANG
items: Pengaruh Layanan Tour Leader Terhadap Kepuasan Wisatawan Yang Menggunakan Jasa Traveltrip.id.
items: PENGARUH ATRAKSI WISATA DI SCIENTIA SQUARE PARK GADINGSERPONG TERHADAP MINAT BERKUNJUNG

PENGARUH KUALITAS PELAYANAN FOOD AND BEVERAGE SERVICE TERHADAP KEPUASAN PELANGGAN DI GRAND SOLL MARINA HOTEL TANGERANG
type: item
description: Abstract. The hospitality industry prioritises service quality to meet and satisfy customer needs. The intense competition in this industry demands hotels to innovate and stay relevant. The Food and Beverage Service department plays a crucial role in ensuring customer satisfaction through the provision of meals as ordered. This study aims to analyse the impact of Food and Beverage Service quality on customer satisfaction at Grand Soll Marina Hotel Tangerang. The research employs a quantitative method with a population of 13,940 visitors during the period from September 2023 to March 2024 and a sample of 100 individuals selected through simple random sampling. The results indicate that service quality (variable X) significantly affects customer satisfaction (variable Y) with a significance level of < 0.05. The adjusted R Square value of 0,828 shows that service quality accounts for 82.8% of the variance in customer satisfaction, while the remaining 17.2% is influenced by other factors outside the analytical model. The quality of Food and Beverage Service has a positive and significant impact on customer satisfaction at Grand Soll Marina Hotel Tangerang. Keywords: Service Quality, Customer Satisfaction, Food and Beverage Service. Abstrak. Industri perhotelan mengutamakan kualitas layanan untuk memenuhi dan memuaskan kebutuhan pelanggan. Persaingan yang ketat dalam industri ini menuntut hotel untuk berinovasi dan tetap relevan. Departemen Food and Beverage Service memegang peranan penting dalam memastikan kepuasan pelanggan melalui penyediaan makanan sesuai pesanan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas Food and Beverage Service terhadap kepuasan pelanggan di Grand Soll Marina Hotel Tangerang. Penelitian ini menggunakan metode kuantitatif dengan jumlah populasi pengunjung sebanyak 13.940 orang selama periode September 2023 sampai dengan Maret 2024 dan sampel sebanyak 100 orang yang dipilih melalui simple random sampling. Hasil penelitian menunju…
subject: Articles
  topic: section
creator: Andre Pratama Putra
creator: Rella Dwi Respati
creator: Sri Utami
rights: Copyright (c) 2025 wisataMuh (Journal of Tourism)
date: 2025-03-12
publication date: 2025-03-12

PENGARUH SEQUENCE OF SERVICE TERHADAP KEPUASAN TAMU RESTORAN AROMATICA DI HOTEL THE 101 JAKARTA AIRPORT CBC
type: item
description: Abstract. The purpose of this study was to determine the effect of Sequence Of Service on guest satisfaction of Aromatica restaurant at The 101 Jakarta Airport CBC Hotel. This study uses quantitative research methods with statistical analysis tests assisted by the SPSS program. Based on the results of data analysis obtained, the results of the t hypothesis test are 10,014 vand t-table 1,983 with sig 0.00 <0.05, so H0 is rejected and H1 is accepted so it can be concluded that there is an influence of Sequence of Service on restaurant guest satisfaction. From simple linear regression testing obtained Y = 6.328 + 0.333X. The positive equation shows a strong relationship between the two variables which means that if the application of the Sequence of Service increases, more guests will be happy and satisfied. From the results of the above analysis, it can be concluded that Sequence Of Service has a significant effect on guest satisfaction. Keywords: Sequence Of Service, Guest Satisfaction, Hotel The 101 Jakarta Â Abstrak. Tujuan penelitian ini adalah untuk mengetahui pengaruh Sequence Of Service terhadap kepuasan tamu restoran Aromatica di Hotel The 101 Jakarta Airport CBC. Penelitian ini menggunakan metode penelitian kuntitatif dengan uji-uji analisis statistik yang dibantu dengan program SPSS. Berdasarkan hasil analisa data yang diperoleh maka hasil dari uji hipotesis t adalah 10.014 dan t-tabel 1.983 dengan sig 0,00 < 0,05 maka H0 ditolak dan H1 diterima sehingga dapat disimpulkan terdapat pengaruh dari Sequence of Service terhadap kepuasan tamu restoran. Dari pengujian regresi linier sederhana diperoleh Y = 6.328 + 0,333X. Persamaan yang positif menunjukkan hubungan yang kuat antara kedua variabel yang berarti apabila penerapan Sequence of Service meningkat, maka lebih banyak tamu yang akan senang dan merasa puas. Dari hasil analisis di atas maka dapat disimpulkan bahwa Sequence Of Service berpengaruh signifikan terhadap kepuasan tamu. Kata kunci: Sequence Of Servic…
subject: Articles
  topic: section
creator: Nabilah Intishar
creator: Titik Dewi Sartika
creator: RD Hera Merdeka Khazinatul Khaeriah
rights: Copyright (c) 2025 wisataMuh (Journal of Tourism)
date: 2025-03-12
publication date: 2025-03-12

PENGARUH HARGA PAKET WISATA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI HK BROTHERS TOUR & TRAVEL
type: item
description: Abstract. This study examines the effect of tour package prices on consumer purchasing decisions at HK Brothers Tour & Travel which aims to determine whether there is an effect of tour package prices on consumer purchasing decisions and also to determine how much influence tour package prices have on consumer purchasing decisions at HK Brothers Tour & Travel. The research method used in this study is a quantitative approach which aims to determine and how much there is a relationship between the independent variables and the dependent variables. The number of respondents in this study was 96 with the data collection technique used in this study, namely: questionnaires. The results of this study describe that there is a positive influence. In the results of the hypothesis test (T test) that the Price Variable (X) has a t count of 12.750 t table 1.986, and a significant value of 0.001> 0.05. This means that H1 is accepted, there is an influence between price (X) and purchasing decisions (Y). Based on the analysis of the coefficient of determination in this study, it explains the magnitude of the correlation or relationship value (R) which is 0.796 from the output, the coefficient of determination(R Square) is 0.634 whichmeans that the influence of the price variable (X) on purchasing decisions (Y) is 63.4%. The results of the correlation coefficient test show the influence between price and purchasing decisions, there is a correlation coefficient of 0.796. This indicates that there is a positive correlation between price and purchasing decisions with a strong relationship level. Keywords: Price, Purchasing Decisions, Consumers, HK Brothers Tour & Travel. Â Abstrak. Penelitian ini menganalisa pengaruh harga paket wisata terhadap keputusan pembelian konsumen di HK Brothers Tour & Travel yang bertujuan untuk mengetahui apakah terdapat pengaruh harga paket wisata terhadap keputusan pembelian konsumen dan juga untuk mengetahui seberapa besar pengaruh harga paket wisata ter…
subject: Articles
  topic: section
creator: Hestika Sari
creator: RD Hera Merdeka Khazinatul Khaeriah
creator: Adrial Adrial
rights: Copyright (c) 2025 wisataMuh (Journal of Tourism)
date: 2025-03-12
publication date: 2025-03-12

PERAN MEDIA SOSIAL DALAM PROMOSI DESTINASI WISATA KAMPUNG EKOWISATA KERANGGAN TANGERANG SELATAN
type: item
description: Abstract. In order to develop the Keranggan Ecotourism Village, it is necessary to provide social media promotion innovations such as Instagram which are carried out based on post content, so that it continues to increase interest in visits and is easily accessible online by following trends and current developments. To be able to overcome problems, a solution is needed so that social media such as Instagram develops and every day there is a feed post with interesting innovations that make tourists want to visit. The research methodology used in this research is qualitative methods with inductive data analysis, using direct and indirect participants. The research location is in Keranggan Ecotourism Village, South Tangerang by collecting observation data, interviews, documentation, and field notes. The research data analysis method uses data reduction, data presentation, and conclusion. Testing the validity of source triangulation data and technical triangulation. The role of Instagram social media plays an important role in the promotional strategy for Keranggan Ecotourism Village by utilizing digital marketing trends, attractive visual content, interaction with followers, and collaboration with academics, tourist villages can increase tourist attraction and the number of visitors, with the right strategy and use of appropriate analytical tools. Keranggan Ecotourism Village can develop and become a popular tourist destination in the digital era. The social media promotion carried out by Keranggan Ecotourism Village is Instagram with a total of 456 posts on Instagram social media, more than other social media such as TikTok, YouTube, and Facebook. With the right strategy, social media can be a potent tool for attracting tourists and building a positive image of tourist destinations, helping to attract tourists from various regions. Keywords: Social media, Instagram, Promotion, Tourist destinations, Ecotourism Villages. Abstrak. Dalam rangka pengembangan Desa Ekowisat…
subject: Articles
  topic: section
creator: Tiara Handayani
creator: Raden Asri Kartini
creator: Sri Utami
rights: Copyright (c) 2025 wisataMuh (Journal of Tourism)
date: 2025-03-12
publication date: 2025-03-12

PENGARUH FASILITAS TERHADAP KEPUASAN WISATAWAN DI EKOWISATA KRANGGAN
type: item
description: Abstract. This study aims to analyze the influence of facilities on tourist satisfaction in Kranggan Ecotourism. The research sample consisted of 98 respondents who had visited Kranggan Ecotourism, taken from a total population of 4,240 tourists. The research method used is a quantitative method with primary data collection through the distribution of questionnaires, as well as secondary data obtained from Kranggan Ecotourism. The results of the analysis showed that the facility variable (X) partially had a positive and significant influence on tourist satisfaction (Y). This is evidenced by the results of the t-test, where the tcount of 10,080 is greater than the ttable of 1.98498, and the significance value of 0.000 is less than 0.05. Based on these results, the null hypothesis (H0) was rejected and the alternative hypothesis (H1) was accepted, which means the facility significantly affected traveler satisfaction. In addition, the results of the determination coefficient test showed that the facility variable contributed 51.4% to the variation in tourist satisfaction. This shows that more than half of the level of tourist satisfaction at Kranggan Ecotourism is influenced by the quality and availability of existing facilities. Thus, improving the quality of facilities at Kranggan Ecotourism is very important to increase tourist satisfaction. This research provides useful insights for ecotourism managers in an effort to increase the attraction and satisfaction of visitors through the improvement of the facilities provided. Keywords: Facilities, Tourist Satisfaction, Kranggan Ecotourism Â Abstrak. Penelitian ini bertujuan untuk menganalisis pengaruh fasilitas terhadap kepuasan wisatawan di Ekowisata Kranggan. Sampel penelitian terdiri dari 98 responden yang pernah mengunjungi Ekowisata Kranggan, diambil dari populasi total sebanyak 4.240 wisatawan. Metode penelitian yang digunakan adalah metode kuantitatif dengan pengumpulan data primer melalui penyebaran kuesioner, s…
subject: Articles
  topic: section
creator: Suci Rahmadani
creator: RD Hera Merdeka Khazinatul Khaeriah
creator: Asfitri Hayati
rights: Copyright (c) 2025 wisataMuh (Journal of Tourism)
date: 2025-03-12
publication date: 2025-03-12

PENGARUH KINERJA CONCIERGE TERHADAP KEPUASAN TAMU DI SWISS-BELL HOTEL AIRPORT JAKARTA
type: item
description: Abstract. This study aims to determine the effect of concierge performance on guest satisfaction at Switzerland-Bellhotel Airport Jakarta. The research employs a quantitative method using both primary and secondary data sources. Primary data were obtained through questionnaires distributed to 100 respondents, while secondary data were collected from various online sources. Data analysis was conducted using simple linear regression, revealing that concierge performance positively influences guest satisfaction, with a regression coefficient of 0.689. Validity and reliability tests confirmed that all variables were valid and reliable. The coefficient of determination test results indicated that concierge performance accounts for 77.5% of the variation in guest satisfaction. Therefore, it can be concluded that the better the concierge performance, the higher the level of guest satisfaction at Switzerland-Bellhotel Airport Jakarta. Keywords: Concierge Performance, Guest Satisfaction, Switzerland-Bellhotel Airport Jakarta Â Abstrak. Penelitian ini di lakukan dengan tujuan untuk mengetahui pengaruh kinerja concierge terhadap kepuasan tamu di Swiss-Bellhotel Airport Jakarta. Penelitian ini menggunakan metode kuantitatif dengan dua macam sumber yaitu data primer dan data sekunder. Dalam penelitian ini, penulis menggunakan rumus regresi linear sederhana. Data primer kuesioner didapat dari penyebaran ke 100 responden yang merupakan tamu Swiss-Bellhotel Airport Jakarta. Data sekunder diperoleh dari berbagai sumber di internet. Dari hasil uji validitas variabel X dan Y dinyatakan valid dengan nilai lebih besar dari r tabel dan hasil uji reliabilitas variabel X dan Y menunjukan nilai sebesar 0,759 dan 0,764 lebih besar dari nilai Cronbach alpha >0,50. Hasil uji statistika deskriptif juga menunjukan hasil untuk variabel X memiliki nilai minimum sebesar 70, maksimum sebesar 110, nilai rata-rata sebesar 98,7300 dan untuk variabel Y memiliki hasil nilai minimum sebesar 52, nilai maks…
subject: Articles
  topic: section
creator: Adam Naufal Alfito Pusung
creator: Rella Dwi Respati
creator: Asfitri Hayati
rights: Copyright (c) 2025 wisataMuh (Journal of Tourism)
date: 2025-03-12
publication date: 2025-03-12

PENGARUH DAYA TARIK WISATA TERHADAP KEPUASAN WISATAWAN DI UPT PRODUKSI BENIH TANAMAN PANGAN HOLTIKULTURA DAN PERKEBUNAN KOTA TANGERANG
type: item
description: Abstract. This research involves identifying and analyzing the influence of tourism attractions offered by the Technical Management Unit (UPT) for Seed Production of Food Crops, Horticulture, and Plantations in Tangerang City on tourist satisfaction. The focus of the research includes an evaluation of various aspects of existing tourism attractions, such as agricultural, livestock, and fishery activities offered by the UPT as well as tourist satisfaction with the variety of activities offered. The purpose of this study was to determine the effect and how much the influence of tourist attraction on tourist satisfaction at the UPT of Seed Production of Food Crops, Horticulture and Plantations in Tangerang City. The research method used in this research is quantitative descriptive research. The results of simple linear regression analysis show the equation Y = 29.637 + 0.734X, where Y is Tourist Satisfaction and X is Tourism Attraction. Tourist Satisfaction score is stable at 29.637. The regression coefficient of 0.734 indicates that every 1 unit increase in Tourism Attraction will increase Tourist Satisfaction by 0.734 units. The results of the hypothesis test (T test) which shows the significance value with the obtained t value of 9.743 t table (1.987) and the sig value obtained is 0.000 < 0.05, so Ho is rejected and H1 is accepted so it is concluded that Tourism Attraction has a significant or positive effect on Tourist Satisfaction. The coefficient of determination (R-square) of 0.516 shows that Tourist Attraction contributes 51.6% to Tourist Satisfaction, while the remaining 48.4% is influenced by other variables outside this research model Keywords: Tourism attraction, Tourist Satisfaction, UPT Â Abstrak. Penelitian ini mencakup identifikasi dan analisis mengenai pengaruh daya tarik wisata yang ditawarkan oleh Unit Pengelola Teknis (UPT) Produksi Benih Tanaman Pangan, Holtikultura, dan Perkebunan di Kota Tangerang terhadap kepuasan wisatawan. Fokus penelitian men…
subject: Articles
  topic: section
creator: Fitria Nurhalisa
creator: Rella Dwi Respati
creator: Adrial Adrial
rights: Copyright (c) 2025 wisataMuh (Journal of Tourism)
date: 2025-03-12
publication date: 2025-03-12

PENGARUH ELECTRONIC WORD OF MOUTH PADA MEDIA TIKTOK TERHADAP KEPUTUSAN PEMBELIAN PAKET OPEN TRIP PT. PERJALANAN WISATA INDONESIA DI KOTA TANGERANG
type: item
description: Abstract. Electronic Word Of Mouth (e-WOM) is word-of-mouth communication using electronic media. PT. Perjalanan Wisata Indonesia is a well-known travel company in Tangerang, this company implements a marketing strategy through Tiktok media. This study focuses on measuring the factors and scales that influence e-WOM on Tiktok media. Because e-WOM is one of the factors in customer decisions towards purchases. This study uses a descriptive quantitative research approach to collect and analyze data. The descriptive quantitative method is considered a scientific method because it fulfills scientific principles. The aim is to find out whether there is a relationship between electronic word of mouth and purchasing decisions, and how much influence electronic word of mouth has on purchasing decisions. Based on the research results, it is known that in the coefficients table above there is a t value of 11.424 and at a significant level of 0.01. If the significance level is 0.05 then H0 is rejected. The results of this study indicate a significant effect of e-WOM as variable (X) on purchasing decisions as variable (Y). By using an e-WOM marketing strategy that is in accordance with the times, purchasing decisions will get better, and increase purchases. Keywords: Electronic Word Of Mouth, Purchase Decision, PT. Perjalanan Wisata Indonesia, Tiktok Â Abstrak. Electronic Word Of Mouth (e-WOM) adalah komunikasi dari mulut ke mulut dengan menggunakan media elektronik. PT. Perjalanan Wisata Indonesia adalah perusahaan perjalanan wisata yang terkenal di Tangerang, perusahaan ini menerapkan strategi pemasaran melalui media Tiktok. Penelitian ini fokus pada pengukuran faktor dan skala yang memengaruhi e-WOM pada media Tiktok. Karena e-WOM menjadi salah satu faktor keputusan pelanggan terhadap pembelian. Penelitian ini menggunakan pendekatan penelitian kuantitatif deskriptif untuk mengumpulkan dan menganalisis data. Metode kuantitatif deskriptif dianggap sebagai metode ilmiah karena m…
subject: Articles
  topic: section
creator: Mega Syinta Rahayu
creator: Raden Asri Kartini
creator: Adrial Adrial
rights: Copyright (c) 2025 wisataMuh (Journal of Tourism)
date: 2025-03-12
publication date: 2025-03-12

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI PT. GOLDEN RAMA TOUR AND TRAVEL SERPONG
type: item
description: Abstract. PT Golden Rama Express is the leading travel agent in Indonesia. PT Golden Rama Express has been established for almost 48 years since 1971. Good service quality encourages consumers to build long-term relationships with the company. This research uses quantitative methods. Quantitative methods are methods of studying a particular population or sample. The aim of this research is to view and analyze the five dimensions of service quality offered by PT. Golden Rama Tour and Travel. Apart from that, the assessment of service quality shows that PT. Golden Rama Tour and Travel has a high level of correlation in these five dimensions, with a correlation value of 0.988, or 98.8% percentage. Overall, these findings show that customers are very satisfied with the services provided by the company. The significance value of these results is .001, so the service quality variable (x) has an effect on the consumer satisfaction variable (y). Companies need to pay attention to the services provided by PT. Golden Rama in order to provide the best quality so that it can provide satisfaction to consumers from PT. Golden Rama. Keywords: Service quality, customer satisfaction and PT. Golden Rama Tour and Travel Serpong. Abstrak. PT Golden Rama Express merupakan travel agent terdepan di Indonesia PT Golden Rama Express telah berdiri selama hampir 48 tahun sejak tahun 1971. Kualitas pelayanan yang baik mendorong konsumen untuk membangun hubungan jangka panjang dengan perusahaan. Penelitian ini menggunakan metode kuantitatif. Metode kuantitatif adalah metode mempelajari populasi atau sampel tertentu. Tujuan dari penelitian ini adalah untuk melihat dan menganalisis kelima dimensi kualitas pelayanan yang ditawarkan oleh PT. Golden Rama Tour and Travel. Selain itu, penilaian kualitas pelayaan menunjukan bahwa PT. Golden Rama Tour and Travel memiliki tingkat keterkaitan yang tinggi dalam kelima dimensi tersebut, dengan nilai korelasi 0,988, atau 98,8% persentase. Secara keseluruhan…
subject: Articles
  topic: section
creator: Muhammad Lutfi Mulyadi
creator: Machmud Syahrizal
creator: Raden Asri Kartini
rights: Copyright (c) 2025 wisataMuh (Journal of Tourism)
date: 2025-03-12
publication date: 2025-03-12

PENGARUH KOMUNIKASI ANTARA FOOD AND BEVERAGE SERVICE DAN KITCHEN TERHADAP KINERJA KARYAWAN DI HOTEL THE 101 AIRPORT JAKARTA CBC
type: item
description: Abstract. Operations in the Food & Beverage Department at The 101 Airport Jakarta CBC Hotel need to be supported by good communication to create a smooth, dynamic and conducive working atmosphere, in order to minimize the occurrence of errors in supporting performance with colleagues at the hotel. This research aims to measure how much communication between Food and Beverage Service and Kitchen has on employee performance at The 101 Airport Jakarta CBC Hotel. The research method in this research is a survey method by distributing questionnaires to 50 respondents. The independent variable in this research is Food & Beverage Service communication and the communication indicators are verbal and non-verbal communication. The dependent variable in this research is employee performance with indicators as a basis for assessing employee performance, namely work quality, productivity, responsibility, cooperation and initiative. Data analysis in this research uses quantitative data analysis using simple linear regression and data processing from this research uses the SPSS version 22 application. The results of the T test calculation of Employee Performance (Y), the calculated t value is 11.409 and the significance value is 0.000 less than 0.05. It is concluded that the Employee Communication variable (X) partially has a positive and significant effect on the Employee Performance variable (Y) at The 101 hotel Jakarta Airport CBC. With a coefficient of determination of 0.855, it shows that the correlation/relationship between variable x and variable y has a strong linear relationship. The value of adjusted R Square is 0.725 or 72.5%. This shows that Food & Beverage Service and Kitchen Communication influences employee performance by 72.5%. Meanwhile, the remaining 27.5% is influenced by other factors outside the analysis model Keywords: Communication, Employee Performance, Food and Beverage Department Di Â Hotel The 101 Airport Jakarta CBC Â Abstrak. Operasional di Food & Bev…
subject: Articles
  topic: section
creator: Muchammad Zaky
rights: Copyright (c) 2025 wisataMuh (Journal of Tourism)
date: 2025-03-12
publication date: 2025-03-12

PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS TAMU HOTEL NOVOTEL
type: item
description: Abstract This research was conducted to determine the effect of service quality on guest loyalty, Novotel Tangerang, , is a 4-star hotel. The population used in the study were guests who had stayed 3 times at the Novotel Tangerang hotel with a total of 105 respondents. The caracter of the research used is descriptive quantitative research, with data analysis methods used are validity test, reliability test, classical assumption test, then simple linear regression analysis, correlation coefficient analysis, analysis coefficient of determination, and test the hypothesis T. Based on the results of the data that has been processed from the results of simple linear regression analysis as follows, Y = 28.679 + 0.464X, the regression coefficient X is 0.446 has a moderate correlation with a significance of 0.00 <0.05 variable service quality affects the guest loyalty variable, the adjusted R Square value is 0.191 or 19.1%, the independent variable service quality is able to explain the dependent variable guest loyalty 19.1%, the remaining 80.9% is explained by other variables or not taken into account in this study , based on the results of the T test the effect of service quality on guest loyalty is shown by the significance value of the t test 0.000 <0.05 then H0 is rejected and H1 while the t_count value is 5.054 > t table 1.986, meaning that H0 is rejected and H1 is accepted so that it can be interpreted that there is influence between the variables Service Quality on Guest Loyalty variable. Keywords: Hotel, Novotel Tangerang, Service Quality, Guest Satisfaction, Guest Loyalty. Â Penelitian ini dilakukan untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas tamu Novotel Tangerang, adalah hotel bintang 4. Adapun populasi yang digunakan dalam penelitian adalah tamu yang sudah pernah menginap 3 kali di hotel Novotel Tangerang dengan jumlah responden sebanyak 105 orang. Sifat penelitian yang digunakan adalah penelitian deskriptif kuantitatif, dengan metode analisi…
subject: Articles
  topic: section
creator: Krisma Nungqi Somala
creator: Rella Dwi Respati
creator: RD Hera Merdeka
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-30
publication date: 2023-09-30

PENGARUH KUALITAS PELAYANAN TOUR LEADER TERHADAP LOYALITAS KONSUMEN DI PT. ERLANGGA TOUR TRAVEL BERKAH DI BALARAJA
type: item
description: Abstract. Service quality is one of the most important keywords to increase consumer loyalty. One company that sells travel services or services is PT. Erlangga Tour Travel Blessings. This study uses quantitative research methods that aim to describe the effect of tour leader service quality on customer loyalty at PT. Erlangga Tour Travel Berkah using quantitative statistical tests. The sampling method in this study was to use the Slovin technique with a total of 59 consumers from the total population in the December 2022 period as many as 144 consumers. The instrument testing technique in this study is the Validity Test with a total of 24 valid statements and Reliability with the results of reliable statements, namely the Cronbach's Alpha value of the Service Quality variable (X) 0.881 > 0.60 and the Cronbach's Alpha value of the Consumer Loyalty variable (Y) 0.774 > 0. 60. The data analysis technique uses Descriptive Statistics, the Classical Assumption Test which includes the Normality Test with a sig. 0.200 > 0.05 normally distributed and Heteroscedasticity Test with sig. 0.363 > 0.05 which indicates there is no heteroscedasticity in the data. Simple Linear Regression Analysis with the equation Y = 2.433 + 0.156X. Correlation Coefficient Analysis with sig. 0.007 < 0.05 and the Pearson Correlation value is 0.346 (positive). Analysis of the Coefficient of Determination with a percentage value of 12%. Test the T hypothesis with a Tcount 2.787 > Ttable 2.00247 and a sig. 0.007 > 0.005. The results obtained in this study are that there is a positive positive influence with a low level of significance based on the test results of the coefficient of determination as much as 12% between the quality of tour leader service and customer loyalty at PT. Erlangga Tour Travel Berkah. Keywords: Consumer Loyalty; Service Quality; Tour Leader Â Abstrak. Kualitas pelayanan merupakan salah satu kata kunci terpenting untuk meningkatkan loyalitas konsumen. Salah satu perusahaan yang …
subject: Articles
  topic: section
creator: Nidya Amalia Putri
creator: Tik Tik Dewi Sartika
creator: Sri Utami
creator: Machmud Syahrizal
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-30
publication date: 2023-09-30

Pengembangan Desa Wisata Nelayan Dengan Pendekatan CBT dan Blue Economy di Desa Ketapang
type: item
description: ABSTRAK Â Penataan kawasan di Desa Nelayan Ketapang, Kecamatan Mauk bertujuan untuk meningkatkan kesejahteraan masyarakat nelayan melalui upaya-upaya pembangkitan potensi masyarakat setempat yang didukung oleh infrastruktur kawasan yang memadai. Kesepakatan warga setempat menjadikan Desa Ketapang sebagai Destinasi Wisata, merupakan komitmen kolektif untuk diwujudkan dan didukung oleh semua pihak. Kini Ketapang telah dicanangkan sebagai kawasan Aquaculture. Namun potensi wisata yang bisa digali untuk tercapainya kesejahteraan masyarakat belum dimaksimalkan. Keinginan masyarakat terlibat dalam pewujudan Ketapang menjadi Destinasi Wisata Baru yang memiliki dimensi sosial, ekonomi, kultural dan ekologis di Banten dapat dijembatani melalui gagasan pengembangan Desa Wisata Nelayan dengan menerapkan prinsip Community-Based Tourism dan Blue Economy. Makalah ini bermaksud untuk menggali potensi dan kendala Desa Ketapang untuk dapat dikembangkan menjadi Desa Wisata Nelayan dengan pendekatan Pariwisata Berbasis Masyarakat dan Blue Economy serta mengetahui strategi untuk menwujudkannya. Â Kata Kunci: Community-Based Tourism, Blue Economy, Inovasi, Desa Wisata
subject: Articles
  topic: section
creator: Tiktik Dewi Sartika
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-30
publication date: 2023-09-30

PENGARUH KONTEN VIDEO ATAP NEGERI GUNUNG RINJANI PADA CHANNEL YOUTUBE FIERSA BESARI TERHADAP MINAT BERKUNJUNG WISATAWAN KE TAMAN NASIONAL GUNUNG RINJANI LOMBOK NUSA TENGGARA BARAT
type: item
description: Abstract. Indonesia is a country with natural beauty and very diverse cultural diversity. This research uses quantitative methods. Quantitative research can be understood as a method used to carry out statistical analysis, with the aim of testing predetermined hypotheses. The object of this research is Fiersa Besari's Youtube Viewers channel. The independent variable is the video content "Roof of Mount Rinjani Country" on the Fiersa Besari Youtube channel (X), while the dependent variable is the interest in visiting tourists (Y). Based on testing the validity of the rcount value is greater than rtable 0.197 and all statements are declared valid. In testing the reliability of the X variable, namely 0.897 > 0.60 and the Y variable, namely 0.897 > 0.60, based on these results, the X variable and Y variable were declared reliable. In testing the correlation coefficient, the significant value is 0.001 <0.05, which means that the X and Y variables have an interrelated correlation. Based on the test results of the coefficient of determination, variable X has an effect on variable Y by 67.10%. and testing the results of the hypothesis test (T test) that the significant value for the (partial) influence of X on Y is 0.01 <0.05 and the t-count value is 14.139 > t-table 1.9844 so that it can be concluded that H1 is accepted, which means that there is an influence on the video content "Atap Negeri Gunung Rinjaniâ€ on Fiersa Besari's (X) youtube channel on Interest in Visiting Tourists (Y). Keywords: Fiersa Besari; Tourism; Tourist; Tourist Interest Â Â Abstrak. Indonesia menjadi negara dengan keindahan alam dan keanekaragaman budaya yang sangat beragam. Penelitian ini menggunakan metode kuantitatif. Penelitian kuantitatif dapat dipahami sebagai metode yang digunakan untuk melakukan analisis statistik, dengan tujuan untuk menguji hipotesis yang telah ditentukan. Objek pada penelitian ini adalah Viewers channel Youtube Fiersa Besari. Variabel bebas adalah konten video “Atap Neg…
subject: Articles
  topic: section
creator: Muhammad Alansyah
creator: RD Hera Merdeka
creator: Asfitri Hayati
creator: Rella Dwi Respati
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-30
publication date: 2023-09-30

PENGARUH PROMOSI PRODUK TERHADAP TINGKAT KEPUTUSAN PEMBELIAN PAKET UMROH DI PT. INDO CITRA TAMASYA JAKARTA
type: item
description: Abstract. This study aims to determine the effect of product promotion on the level of purchasing decisions for Umrah packages at PT Indo Citra Tamasya Jakarta. This study uses a quantitative approach method. In sampling in this study, namely by distributing questionnaires that have been tested for validity. The population that the authors found in this study was 373 pilgrims using the 1960 slovin formula, it was found that the number of samples taken was 80 respondents from pilgrims at PT Indo Citra Tamasya in 2022. The method used in this study is the validity test with r table 0.220 which states 20 valid statements, the reliability test which is said to be Cronchbach alpha> 0.60 with the results of product promotion 0.909 and purchasing decisions 0.899 which states that the 20 statements are reliable, the correlation test of product promotion 0.00 and purchasing decisions 0.00 which is <0. 05 which states that it is correlated, the simple linear regression test produces a constant value of 3.927 which means that the coefficient value is positive, the normality test states that it is normally distributed because the points spread around the diagonal line and follow the direction of the diagonal line, and the t hypothesis test is declared significant because the t value is 9.115 and the t table value is 1.664, so t count 9.160> t table. From the formulation of the problem of this study, namely product promotion affects the level of purchasing decisions for Umrah packages at PT Indo Citra Tamasya and the types of product promotions that have been carried out. Keywords: Product, Promotion, Purchasing Decisions. Â Abstrak. Penelitian ini bertujuan untuk mengetahui pengaruh promoi produk terhadap tingkat keputusan pembelian paket umroh di PT. Indo Citra Tamasya Jakarta. Penelitian ini menggunakan metode pendekatan kuantitatif. Pada pengambilan sampel dalam penelitian ini yaitu dengan cara membagikan kuesioner yang telah diuji validitasnya. Jumlah populasi yang penulis …
subject: Articles
  topic: section
creator: Deta Alfrida Bicky
creator: RADEN ASRI KARTINI
creator: Adrial Adrial
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-30
publication date: 2023-09-30

PENGARUH INOVASI ATRAKSI WISATA CAMPING GROUND TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN KE PANTAI KARANG COMBONG, ANYER
type: item
description: Abstract. Tourism activities are one of the vital aspects for a region. Through tourism, the local government where the tourist sites are situated gains income from the revenue of each supported tourist attraction, enriched by appropriate and visitor-suited attractions. Karang Combong Beach is one of the destinations possessing attractions that can be developed. However, at present, Karang Combong Beach still requires further enhancements to facilitate tourist visits. This study aims to understand the influence of innovative tourist attraction on the revisit intention of tourists to Karang Combong Beach in Anyer. Utilizing a descriptive quantitative method, data collection for this research was carried out by distributing questionnaires to tourists who had visited Karang Combong Beach, Anyer. Subsequently, tests were conducted to support the researcher's opinions based on various references related to this study. Based on the analysis conducted, the results indicate that Karang Combong Beach holds captivating and diverse attractions, making it suitable for a camping ground location and further development. According to the experiences of tourists who have camped at Karang Combong Beach, the natural scenery is extremely beautiful. However, Karang Combong Beach faces challenges related to amenities and the availability of tourism packages to become a prominent attraction. The impact of innovative attractions on revisitation intention is supported by a t-test result with a significance value of 0.00, where <0.5. The correlation coefficient value of 0.906, or when presented as a percentage, is 90.6%. Keywords: Tourism Attraction Innovation, Camping Ground, Interest in Revisiting Â Abstrak. Kegiatan pariwisata merupakan salah satu hal yang sangat penting bagi suatu daaerah. Dengan adanya pariwisata pemerintah daerah tempat objek wisata berada mendapatkan pemasukan dari pendapatan setiap objek wisata yang didukung dengan daya tarik yang layak dan sesuai dengan keperluan w…
subject: Articles
  topic: section
creator: Dimas Sidiq Adhi Saputro
creator: Rella Dwi Respati
creator: Sri Utami
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-29
publication date: 2023-09-29

PENGARUH DAYA TARIK WISATA TERHADAP MINAT BERKUNJUNG WISATAWAN DI PURA PARAHYANGAN AGUNG JAGATKARTTA BOGOR
type: item
description: Abstract. Tourism can be characterized as a person's travel or visit to interesting places or tourist destinations, both domestic and foreign, for recreation, vacation, business purposes, or other purposes. Quantitative approach is a method applied to analyze statistical data, with the aim of testing the established hypothesis. Based on the results of the research that has been done regarding the effect of tourist attraction on the interest in visiting tours at Parahyangan Agung Jagatkartta Temple, Bogor, a series of statistical tests were carried out. The results of the validity test on all variables show that the value of Rcount is greater than Rtable, which is 0.361, which indicates validity. The reliability test of the X variable produces a Cronbach Alpha value of 0.832 > 0.6, and the Y variable produces a Cronbach Alpha value of 0.854 > 0.6, indicating reliable. Furthermore, the normality test shows the Asymp value. Sig (2- tailed) 0.110 > 0.05, indicating that the data is normally distributed. The linearity test shows the value of Sig. 0.676 > 0.05, which indicates a significant linear relationship between the variables. The heteroscedasticity test shows a significance of 0.801 > 0.05, which means there is no heteroscedasticity. Through simple linear regression analysis, a regression coefficient of 0.713 was found which indicates a positive relationship. The results of the hypothesis test (t-test) showed a significance of 0.001 <0.05, and a tcount value of 8.309 > ttable 1.98498, so it was concluded that the H1 hypothesis was accepted and there was a significant influence of tourist attraction (X) on interest in visiting tours ( Y). Keywords: Tourist Attraction, Tourist interest, Pura Parahyangan Agung Jagatkartta Bogor Abstrak. Pariwisata dapat dikarakterisasi sebagai perjalanan atau kunjungan seseorang ke tempat-tempat menarik atau tujuan wisata, baik dalam maupun luar negeri, untuk rekreasi, liburan, tujuan bisnis, atau keperluan lainnya. Pendekatan kuantit…
subject: Articles
  topic: section
creator: Rizqi Kurniawan
creator: Tiktik Dewi Sartika
creator: RD Hera Merdeka
creator: Rella Dwi Respati
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-29
publication date: 2023-09-29

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. MALIKA TOUR AND TRAVEL KOTA TANGERANG
type: item
description: Abstract. Customer satisfaction and dissatisfaction are feelings of satisfaction or dissatisfaction wgit what is offered by consumers. Satisfied cunsumers will return to using the services the company provides. The method use in this study is an associative quantitative approach using validity, reliability, correlation analysis, normality test, simple linier regression, and t-test. The total population that the authors obtained in this study 3.000 congregations in August 2022 – March 2023. The sampling in this study was by using probabilty sampling technique and the slovin formula so that the sample obtained 97 respondent. The method used in this study is to use a validity test with an r table of 0,1996 and 20 statements have been declared valid. In the reliability test, the statements have been declared reliable with a critical value of > 0,60 which results in service quality of 0,976 and customer satisfaction of 0,964. The results of the correlation analysis of service quality have a significance value of 0,00 and customer satisfaction of 0,00 with a significance level of < 0,05, so these variables can be stated to be correlated. The results of the normality test state that the data is normally distributed because the points spread arround the diagonal line and follow the direction of the diagonal line. The results of a simple linier regression test produce a constant value of -0,860, which means thta the coefficient is negative. The results of the t-test show that the variables physical evidence, assurance, and responsiveness have a significant effect on customer satisfaction because their significance value is smaller than the alpha value of 0,05, while the attention and reliability variables given by PT. Malika Tour and Travel has no significant effect. Keywords: Service Quality; Customer Satisfaction Â Abstrak. Kepuasan serta ketidakpuasan pelanggan adalah perasaan puas atau tidakpuasnya konsumen dengan apa yang ditawarkan. Konsumen yang puas, akan kembali …
subject: Articles
  topic: section
creator: Ratna Yuni Kartika
creator: RADEN ASRI KARTINI
creator: Adrial Adrial
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-29
publication date: 2023-09-29

PENGARUH KONTEN VIDEO REVIEW LAKSA DI CHANNEL YOUTUBE GOYANG LEPER TERHADAP MINAT WISATAWAN MENIKMATI LAKSA TANGERANG BANG JANGKUNG
type: item
description: Abstract. This study aims to understand how the influence of the Goyang Leper YouTube channel on tourists' interest in enjoying Laksa Tangerang Bang Jangkung. This research uses quantitative research methods. The influence of the YouTube channel (variable X) and the interest of tourists to enjoy Laksa Tangerang Bang Jangkung (variable Y). Data obtained through the distribution of questionnaires using a Likert scale. The population in this study is the number of viewers as many as 10,000 people and a sample of 99 respondent viewers from the goyang leper video who like and are interested in the culinary traditional laksa food in the city of Tangerang. Data analysis techniques were carried out by analyzing the validity test and reliability test. The results showed that the influence of the YouTube channel increased by one percent (1%) and had a positive and significant influence on tourist interest by 5.3%. Keywords:Influenced by video review content, the Youtube Channel is rocking flat, Tourist Interest, Laksa Tangerang Â Abstrak. Penelitian ini bertujuan untuk memahami bagaimana pengaruh channel youtube Goyang Leper terhadap minat wisatawan menikmati laksa tangerang bang jangkung. Penelitian ini menggunakan metode penelitian kuantitatif. Pengaruh channel youtube (variabel X) dan minat wisatawan menikmati laksa tangerang bang jangkung (variabel Y). Data yang diperoleh melalui pembagian kuesioner dengan menggunakan skala likert. Populasi dalam penelitian ini adalah jumlah viewers sebanyak 10.000 orang dan sampel sebanyak 99 responden viewers dari video goyang leper yang menyukai dan tertarik dengan kuliner makanan laksa tradisional kota Tangerang. Teknik analisis data dilakukan dengan analisis uji validitas dan uji reliabilitas. Hasil penelitian menunjukan bahwa pengaruh youtube channel mengalami kenaikan satu persen (1%) dan mempunyai pengaruh yang positif dan signifikan terhadap Minat Wisatawan sebesar 5,3%. Kata Kunci : Pengaruh konten video review, Channel Youtube …
subject: Articles
  topic: section
creator: Islaseviya Maharani
creator: RD Hera Merdeka
creator: Tiktik Dewi Sartika
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-29
publication date: 2023-09-29

PENGARUH PENGEMBANGAN PARIWISATA TERHADAP PENDAPATAN MASYARAKAT DI TAMAN MANGROVE KETAPANG KABUPATEN TANGERANG
type: item
description: Abstrak Pengembangan pariwisata memiliki potensi untuk memberikan dampak yang signifikan terhadap ekonomi masyarakat, fasilitas pelayanan adalah sarana yang mendukung objek wisata. Permasalahan yang ingin diteliti adalah pengaruh pengembangan pariwisata terhadap pendapatan masyarakat. Populasi yang digunakan dalam penelitian ini berjumlah 6.781 orang, metodelogi penelitian yang digunakan kuantitatif deskriptif dengan menggunakan SPSS. Jumlah responden yang terlibat adalah 99 responden penduduk dan pengelola wisata. Kuesioner yang berisi dari 17 pernyataan yang telah diisi oleh 99 responden pada penelitian ini dinyatakan valid. Analisis data menggunakan: uji validitas, uji reliabilitas, dan uji asumsi klasik. Hasil penelitian yang didapat berdasarkan analisis data dengan pengujian validitas X1 > 0,396, X2 > 0,396 dan Y > 0,396 dinyatakan valid karena r hitung lebih dari r tabel. Pengujian reliabilitas X1 dan X2 0,887 > 0,700 maka reliabilitas diterima, pengujian reliabilitas Y 0,929 > 0,700 maka reliabilitas diterima. Pengujian asumsi klasik dinyatakan valid karena sig 0,200 > 0,005. Kesimpulan Ha diterima karena terdapat perbedaan varians antara pengembangan pariwisata independent dan pendapatan masyarakat depedent. Objek Wisata Taman Mangrove Desa Ketapang lebih memperhatikan Kembali indikator yang ada untuk memikirkan apa saja yang perlu ditingkatkan dan diperhatikan pada fasilitas yang akan dibangun untuk meningkatkan jumlah kunjungan. Kata Kunci: , Pendapatan Masyarakat, Pengembangan Pariwisata, Taman Mangrove
subject: Articles
  topic: section
creator: Agung Prabowo
creator: RD Hera Merdeka
creator: Asfitri Hayati
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-29
publication date: 2023-09-29

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PT ERLANGGA TEOUR TRAVEL BERKAH BALARAJA
type: item
description: Abstract. This study aims to observe and analyze the quality of services provided by PT. Erlangga Tour Travel Blessings. Various variables that are the focus of this study include the five dimensions of service quality, namely physical aspects, reliability aspects, responsive aspects, assurance aspects, and empathy aspects. The assessment of service quality also involves customer satisfaction as the main indicator. The results of this study reveal that the quality of services provided by PT. Erlangga Tour Travel Berkah shows a high level of relevance in all of the five dimensions, with a correlation value of 0.852 or equivalent to 85.2% in percentage terms. These findings as a whole illustrate that customers are very satisfied with the services provided by the company. Several elements that contribute to the level of customer satisfaction include the quality of physical facilities in the office which are quite good, the ability to convey promotions quickly by staff, the level of friendliness and courtesy of service from employees, employee attention to customer needs, as well as individual interaction and communication that is established by employees and customers. Keywords: Service quality, customer satisfaction Â Abstrak. Penelitian ini bertujuan untuk mengamati dan menganalisis kualitas pelayanan yang diberikan oleh PT. Erlangga Tour Travel Berkah. Berbagai variabel yang menjadi fokus dalam penelitian ini mencakup kelima dimensi kualitas pelayanan, yakni aspek fisik,aspek keandalan,aspek responsif, aspek jaminan, dan aspek empati. Penilaian atas kualitas layanan tersebut juga melibatkan kepuasan pelanggan sebagai indikator utama. Hasil dari penelitian ini mengungkap bahwa kualitas layanan yang disajikan oleh PT. Erlangga Tour Travel Berkah menunjukkan tingkat keterkaitan yang tinggi dalam seluruh kelima dimensi tersebut, dengan nilai korelasi mencapai 0,852 atau setara dengan 85,2% dalam bentuk persentase. Temuan ini secara keseluruhan menggambarkan bahwa pelang…
subject: Articles
  topic: section
creator: Mohammad Rohman Bashari
creator: RD Hera Merdeka
creator: Adrial Adrial
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-29
publication date: 2023-09-29

PENGARUH PUNGUTAN LIAR TERHADAP KEPUTUSAN WISATAWAN UNTUK BERKUNJUNG KEMBALI KE DESTINASI WISATA RELIGI PULAU CANGKIR.
type: item
description: The study finds out the impact of the illegal levies on the decision of tourists to revisit the island's religious tour destinations and how much impact it had on the decision. This type of research is a quantitative with data from a questionnaire as a result of that impact. The sampling of the samples in this study uses experimental samples and malhotra theories as measures of the number of sample samples taken. The practice of authenticity in this study USES the normality test and linierity test, simple linear test and hypothesis test (test t). The value of t counts is 2, 429 and the t table is 0.419 which means that ho is rejected and ha is accepted which means that there is an illegal leviing (X) on the decision of travelers to revisit (Y) the island religious destination of mugs. And much of the influence of illegal controls (X) on the decisions of tourists to return (Y) is 1.74% while 98.26% is the decision of the tourists to revisit was influenced by unexamined variables. This is because tourists do feel harmed by illegal controls, but some tourists consider it charity (in the islamic religion). Â Key words: illegal collections, tourist decisions, Cangkir Island religious Tours. Â Â Penelitian ini dilakukan untuk mengetahui pengaruh Pungutan liar terhadap keputusan wisatawan untuk berkunjung kembali ke destinasi wisata religi Pulau Cangkir dan seberapa besar pengaruhnya terhadap keputusan tersebut. Aksi pungutan liar dilakukan oleh oknum lokasi wisata ziarah Pulau Cangkir di desa Kronjo banyak dikeluhkan oleh wisatawan dan menjadi bahan keputusan wisatawan untuk berkunjung kembali atau tidak dengan adanya permasalahan pungutan liar. Jenis penelitian ini adalah kuantitatif dengan data dari kuesioner sebagai hasil dari pengaruh tersebut. Pengambilan sampel pada penelitian ini menggunakan metode accidental sampling dan teori Malhotra sebagai ukuran dari jumlah pengambilan sampel. Uji persayaratan pada penelitian ini menggunakan uji normalitas dan uji linieritas,…
subject: Articles
  topic: section
creator: Ani Nuroktaviani
creator: Tiktik Dewi Sartika
creator: Asfitri Hayati
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-29
publication date: 2023-09-29

PENGARUH DAYA TARIK PRODUK SENTRA KULINER SEAFOOD TERHADAP MINAT KUNJUNGAN WISATAWAN KE KAMPUNG BAHARI TANJUNG PASIR KABUPATEN TANGERANG
type: item
description: Abstract. This research uses quantitative methods. The variables of this study consist of Product Attractiveness (X) Interest in Tourist Visits (Y). Data obtained through the distribution of questionnaires using a Likert scale. Data analysis techniques were carried out using validity and reliability test analysis. The results of this study indicate that Product Attractiveness Variable (X) has a positive effect on Tourist Visit Interest (Y) and Product Dance Performance Variable (X) has a more dominant significant effect on Tourist Visit Interest (Y). Based on testing the validity of the 30 statements, there are 4 invalid statements and the statements will be narrowed down to 20 valid statements. In the reliability test, the Cronbach alpha value is 0.828 > 0.60. Based on these results, the X and Y variables are declared reliable. In the Normality Test test with the One Kolmogrov-Smirnov method the value of Exact Significance is 0.268 > 0.05, which means that the residual data is normally distributed. In testing the correlation coefficient, the significance value of Product Attraction (X) is 0.000 and Visit Interest (Y) is 0.000, which means that the X and Y variables have a relationship or correlation. Based on the results of testing the coefficient of determination, variable X has an effect on variable Y by 52.2%. And testing the Hypothesis Test (T Test) that the tcount significance value is 10.175 and the ttable value is 1.985, the data is declared significant, with this the H1 hypothesis is accepted because the tcount is greater than the ttable. Seafood Culinary Center has a significant effect on the interest of tourists visiting. Keywords: Product Attraction, Tourist Visit Interest, Kampung Bahari Tanjung Pasir Â Â Abstrak. Penelitian ini menggunakan metode kuantitatif. Variabel penelitian ini terdiri dari Daya Tarik Produk (X) Minat Kunjungan Wisatawan (Y). Data yang diperoleh melalui pembagian kueisoner dengan menggunakan skala likert. Tehnik analisis data dila…
subject: Articles
  topic: section
creator: Baruna Kuat Setiawan
creator: RADEN ASRI KARTINI
creator: Adrial Adrial
creator: Machmud Syahrizal
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-29
publication date: 2023-09-29

PENGARUH ATRIBUT HOTEL TERHADAP KEPUTUSAN TAMU MEGINAP DI JAKARTA AIRPORT HOTEL
type: item
description: Abstract. Tourism is important for Indonesia with many tourist destinations. The hotel industry around Soekarno-Hatta International Airport plays an important role as a transit point for tourists. After the decline due to the Covid-19 pandemic, Jakarta Airport Hotel recorded an increase in the number of guests staying from January to March 2023. This study aims to determine the effect of hotel attributes on guest decisions to stay. The research method used is quantitative method while the sample selection in this study uses purposive sampling with the criteria of respondents who have stayed at least 1 time at the Jakarta Airport Hotel. This study used a sample of 125 respondents. the instrument testing techniques in this study were validity and reliability tests while data analysis techniques used Descriptive Statistics, Classical Assumption Tests, Simple Linear Regression Analysis, Correlation Coefficient Tests, Determination Coefficient Tests, and Hypothesis Tests t. Based on the results of the t test count 8.873 > t table 1.979 with sig 0.00 <0.05. Then H0 is rejected and H1 is accepted, meaning that there is an influence of hotel attributes on the guest's decision to stay. Based on the results of calculating the coefficient of determination (Adjusted R Square) it shows that the attribute variable influences the guest's decision to stay with a result of 0.383 or 383% while the remaining 0.189 or 189% is influenced by other variables not examined in this study. Keywords: Guest Stay Decision, Hotel Attributes,Jakarta Airport Hotel Â Abstrak. Pariwisata penting bagi Indonesia dengan banyak destinasi wisata. Industri perhotelan di sekitar Bandara Internasional Soekarno-Hatta berperan penting sebagai tempat transit para wisatawan. Setelah penurunan akibat pandemi Covid-19, Jakarta Airport Hotel mencatat peningkatan jumlah tamu menginap pada Januari hingga Maret 2023. Penelitian ini bertujuan untuk mengetahui pengaruh atribut hotel terhadap keputusan tamu menginap. Met…
subject: Articles
  topic: section
creator: Indah Melinda
creator: Rella Dwi Respati
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-29
publication date: 2023-09-29

PENGARUH SANITASI HOTEL TERHADAP KEPUASAN TAMU DI HOTEL GOLDEN TULIP ESSENTIAL TANGERANG
type: item
description: Abstract. One of the most important elements of a hotel is cleanliness, but many companies today don't pay enough attention to it. This study looks at the relationship between environmental cleanliness and client enjoyment at the hotel, as well as the impact of hotel cleaning efforts. Validity and Reliability Testing, Simple Linear Regression Analysis, Skewness, Pplot Test, Histogram Test, Classical Assumption Test, and Simple Linear Regression Test. The results of the analysis show that the hotel sanitation variable (X) at the Golden Tulip Essential Hotel Tangerang has a significant effect on the guest satisfaction variable (Y). This is shown by the results of the correlation analysis of 0.799 with r-table and a significance level of 5% N 100 of 0.062. With a coefficient of determination of 0.779 or 60% if entered with the formula KD R2 x 100, then the r count is greater than the r-table. This shows that the higher the degree of hotel cleanliness given to you, the higher the level of visitor happiness. While the authors do not explore 28%, there are other factors that influence variable Y. Keywords: Cleanliness of The Golden Tulip Essential Hotel Tangerang plus guest satisfaction Â Â Abstrak. Salah satu elemen terpenting dari sebuah hotel adalah kebersihan, namun banyak perusahaan saat ini tidak cukup memperhatikannya. Studi ini melihat keterkaitan antara kebersihan lingkungan dan kesenangan klien di hotel, serta dampak dari upaya pembersihan hotel. Pengujian Validitas dan Reliabilitas, Analisis Regresi Linier Sederhana, Skewness, Uji Pplot, Uji Histogram, Uji Asumsi Klasik, dan Uji Regresi Linier Sederhana. Hasil analisis menunjukkan bahwa variabel (X) sanitasi hotel di Hotel Golden Tulip Essential Tangerang berpengaruh signifikan terhadap variabel (Y) kepuasan tamu. Hal ini ditunjukkan dengan hasil analisis korelasi sebesar 0,799 dengan r-tabel dan taraf signifikansi 5% N 100 sebesar 0,062. Dengan koefisien determinasi sebesar 0,779 atau 60% jika dimasukkan denga…
subject: Articles
  topic: section
creator: Muhammad Lucky Juniardi T
creator: Machmud Syahrizal
creator: Adrial Adrial
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-29
publication date: 2023-09-29

PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN WISATAWAN PADA OBJEK WISATA MEMANCING EMPANG KACUNG DI KOTA TANGERANG
type: item
description: Abstrak Penelitian ini bertujuan untuk memahami bagaimana pengaruh kualitas pelayanan dan Fasilitas terhadap kepuasan wisatawan pada objek wisata memancing Empang Kacung di Kota Tangerang. Penilitian ini menggunakan metode penelitian kuantitatif. Variabel penelitian ini terdiri dari Kualitas Pelayanan, Fasilitas (variabel X) dan Kepuasan Wisatawan (variabel Y). Data yang diperoleh melalui pembagian kuesioner dengan menggunakan skala likert. Populasi dalam penelitian ini adalah pengunjung objek wisata Pemancingan Empang Kacung yang berjumlah 300 orang pada bulan April - Juli dan ditarik sampel sebanyak 75 wisatawan yang bertempat tinggal dari berbagai daerah di Kota Tangerang. Teknik analisis data dilakukan dengan analisis Uji Validitas dan Uji Reliabilitas. Hasil penelitian menunjukan bahwa, 1) Bahwa variabel Kualitas Pelayanan (X1) berpengaruh terhadap Kepuasan Wisatawan (Y). 2) Bahwa variabel Fasilitas (X2) berpengaruh terhadap Kepuasan Wisatawan (Y). 3) Bahwa variabel Kualitas Pelayanan (X1) berpengaruh lebih signifikan dan dominan terhadap Kepuasan Wisatawan (Y). Â Kata Kunci : Kualitas Pelayanan, Fasilitas, Kepuasan Wisatawan, Wisata Memancing.
subject: Articles
  topic: section
creator: Diah Hartati
creator: RD Hera Merdeka
creator: Adrial Adrial
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-28
publication date: 2023-09-28

Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Di SA.TUANG Coffee Shop Kota Tangerang
type: item
description: ABSTRACT This study was motivated to determine the effect of Product Quality on Consumer Satisfaction. The data collection instrument used a questionnaire. In this study, the independent variable is product quality while the dependent variable is customer satisfaction at SA.TUANG Coffee Shop in Tangerang City. Based on data processing using SPSS software and the results of valid, reliable, normal analysis testing, simple linear regression, and hypothesis t (partial). The results of this study indicate that the variable Product Quality (X) has a strong relationship with customer satisfaction. Product quality has a positive and significant influence on customer satisfaction at SA.TUANG Coffee Shop in Tangerang City with the results of the validity test filled in by 80 respondents, namely r count> r table and declared valid on each questionnaire question because r count is greater than 0.220, the results of the product quality reliability test (X) Cronbach alpha value of 0.874> 0.70 then the reliability is declared acceptable, customer satisfaction (Y) Cronbach alpha value of 0.725> 0.70, then the reliability is declared acceptable, the results of simple linear regression analysis with a constant value of variable Y Consumer Satisfaction 7,256 without the influence of variable X, the results of the classical assumption test (normality) using the One Kolmogrov-Smirnov method, the Asymp.Sig value is 0.200> 0.05. meaning that the data is normally distributed and the results of the t test (Partial) significance level is 0.001 <0.05. The conclusion of this study is that product quality has a positive and significant effect on customer satisfaction at SA.TUANG Coffee Shop in Tangerang City. Keywords: Coffee Shop, Consumer Satisfaction, Product Quality, SA.TUANG, ABSTRAK Penelitian ini dilatarbelakangi untuk mengetahui pengaruh Kualitas Produk Terhadap Kepuasan Konsumen. Instrumen pengumpulan data menggunakan kuesioner. Pada penelitian ini yang menjadi variabel bebas adalah k…
subject: Articles
  topic: section
creator: Muhammad Ikrom Athollah
creator: Machmud Syahrizal
creator: Tiktik Dewi Satika
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-28
publication date: 2023-09-28

PENGARUH PELATIHAN TERHADAP KINERJA KARWAYAN HOTEL GOLDEN TULIP ESSENTIAL TANGERANG
type: item
description: Abstract. The study aims to determine the impact of training on performance at the Golden Tulip Essential Hotel in Tangerang. The research method used is a quantitative approach. The sampling technique used is a saturated sampler, which is to take samples of as many as the existing population of the staff of the Golden Tulip Essential Hotel in Tangerang as 50 respondents. The data collection techniques used are observation and questionnaire dissemination techniques. For a questionnaire of 30 initial statements that have been made and distributed to 30 people the result is 18 valid statements, 18 valid declarations there are 2 statements about 2 variables i.e. for the training variable (X) there are 9 statements and employee performance variables (Y) there is 9 declarations, all statements are valid and reliable. The data analysis tests used in this study are normality tests, autocorrelation tests, heteroskedastisity tests, simple linear regression analysis and hypothesis tests (tests) with the help of SPSS version 25 applications. The results of the examination showed that training has an impact on the performance of employees of Hotel Golden Tulip Essential Tangerang, seen in the T (partial) test results showing that the significance value of the influence of training (X) on employee performance (Y) is 0.016<0.05 and the t count value is 2.508 > the t value of table 2.010 then H0 is rejected and H1 is accepted. That means there is a significant impact of training on employee performance. Keywords: Â Employee Performance, Golden Tulip Essential Tangerang Hotel, Training Â Abstrak. Penelitian ini bertujuan untuk mengetahui pengaruh pelatihan terhadap kinerja kerja di Hotel Golden Tulip Essential Tangerang. Metode penelitian yang digunakan adalah pendekatan kuantitatif. Populasi dari objek penelitian sebanyak 50 orang dam Teknik sampling yang digunakan adalah teknik sampling jenuh yaitu pengambilan sampel sebanyak populasi yang ada yaitu karyawan Hotel Golden Tulip E…
subject: Articles
  topic: section
creator: Zahra Malati Nuwangi
creator: Tiktik Dewi Sartika
creator: Adrial Adrial
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-28
publication date: 2023-09-28

Pengaruh Layanan Tour Leader Terhadap Kepuasan Wisatawan Yang Menggunakan Jasa Traveltrip.id.
type: item
description: Abstract Â Tour and travel agencies have sprung up a lot, with various styles and their own characteristics to make it more attractive to the market. Traveltrip.id is one of the travel agencies in Indonesia, especially in Tangerang. This research took place at PT Wisata Wisata Indonesia (Traveltrip.id) to determine the effect of tour leader services on tourist satisfaction using Traveltrip.id services with the formulation of the problem " is there any effect of tour leader service quality on tourist satisfactionâ€ variable in this study Variable (X) Tour Service uses Kotler and Keller (2008) theory and Variable (Y) Tourist Satisfaction uses Irawan theory (2004: 37), This study uses a quantitative approach method The instrument uses a questionnaire with a Likert scale. Instrument testing techniques in this study, namely testing the validity, and reliability. While the data analysis technique uses the classical assumption test, simple linear regression analysis and hypothesis testing. Data collection uses statistical analysis by conducting questionnaires. This study used 80 respondents taken from data with a population of 400 traveltrip.id participants in the last year and used theory according to Djatmiko (2018). 0.60 and the Y variable is 0.907 > 0.60 based on these results the X and Y variables are declared reliable. In the classical assumption test the normality test Asymp,Sig (2 Tailed)) value is 0.2 > 0.05 normally distributed test linearity Sig 0.133 > 0.05 there is a linear relationship between the relationship testing the results of the hypothesis test (T test) that the significant value for the (partial) effect of X on Y is 0.00 <0.05 and the value of t count is 11.845 t table 1.99006 so that it can be interpreted that H1 is accepted Â Keywords: Tour Leader Service, Tourist Satisfaction Â Abstrak Â Biro perjalanan wisata banyak sekali bermunculan, dengan berbagai gaya dan ciri khasnya sendiri-sendiri untuk lebih menarik pasar. Traveltrip.id merupakan salah s…
subject: Articles
  topic: section
creator: Finy Alvia
creator: RADEN ASRI KARTINI
creator: Asfitri Hayati
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-28
publication date: 2023-09-28

PENGARUH ATRAKSI WISATA DI SCIENTIA SQUARE PARK GADINGSERPONG TERHADAP MINAT BERKUNJUNG
type: item
description: Abstract. Tourism is a travel activity carried out by individuals or groups of people with several purposes. This study uses a quantitative descriptive method. This study was carried out at the tourist destination Scientia Square Park.On the results of validity testing, the variables tourist attractions (X) and interest in visiting (Y) for all items are declared valid. The results of the reliability test of variables X and Y are stated to be reliable, in the simple regression analysis the value of variable Y is 0.143 without the influence of variable X. But if there is an increase in the value of variable X (Tourist Attractions) then customer satisfaction will increase by 0.573.And in the normality test of tourist atraction the variable (X) with a value of 0,243 is declared normal because it is greater than 0.05. As well as for the results of the Durbin-Watson autocorrelation of 1,697 and for the variable value of tourist attractions (X) of 0.259 with a significance of 0.000. And for the results of the heteroscedasticity test, the significance value is 0.443, it is stated that there are no symptoms of heteroscedasticity because it is greater than 0.05. As well as for the results of the analysis of the correlation coefficient of tourist attractions (X) of 0.961 based on the value of the correlation value interpretation is in a very strong range so that the relationship between attraction and interest in visiting becomes very strong. And for the coefficient of determination R square is 0.167 or 16.7%, so the influence of the tourist attraction variable (X) is 0.167 or 16.7%. While testing the hypothesis (T test) The test results obtained t value for tourist attractions (X) 34.579 > 1.996 and a significance value of 0.000 <0.05, then tourist attractions (X) affect interest in visiting (Y). Â Keywords: Tourist Attractions, Interest in Visiting, Scientia Square park Abstrak. Pariwisata merupakan kegiatan perjalanan yang dilakukan oleh individu atau sekelompok orang denga…
subject: Articles
  topic: section
creator: Haeri Ramanda
creator: Machmud Syahrizal
creator: Raden Asri Kartini
rights: Copyright (c) 2023 wisataMuh (Journal of Tourism)
date: 2023-09-28
publication date: 2023-09-28