JMB : Jurnal Manajemen dan Bisnis

Articles

• The Influence of Green Marketing on Purchase Intention with Green Brand Image as a Mediating Variable

  Firanti Sabilla, Roslina Roslina

  1-15

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• The Influence Of Influencer Marketing And Content Marketing On Consumer Purchasing Decisions On Social Media (Tiktok Case Study)

  Yanti Susanti, Mutia Haris, Aulia Kaila Rohmah

  16-21

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• Optimization Of Posting Time And Personalization Of Machine Learning-Based Content To Increase The Engagement Rate Of Gen Z Audiences On Social Media Platforms

  Nanda Ayu Frastika, Yanti Susanti, Nisma Natasha Arla

  22-29

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• The Influence Of Smartphone User Interface On Consumer Purchase Intention

  Dika Chandrasa Yudha Prasetya, Etwin Hendri Irawan, Irfan Raihansyah Kusharmoyo, Dwi Hartanti

  30-34

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• Correlation Analysis between Income Level, Discounts and Unplanned Purchases in Urban Communities

  Mariyanih Mariyanih, Pitri Yandri

  35-41

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• The Influence of Intellectual Intelligence, Emotional Intelligence, and Spiritual Intelligence on the Performance of Employees of the Istiqlal Mosque Management Agency

  Dudung Hadiwijaya, Endang Suherna

  42-55

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• The Effect Of Thin Capitalization, Capital Intensity, Profitability, Sales Growth And Company Age On Tax Avoidance With Firm Size As A Moderating Variable

  Samino Hendrianto, Andre Ahmad Saputra, Nursimah Dara, Masturo Masturo

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