Mengubah Wajah Parlemen Indonesia Melalui Strategi Pencitraan Positif Para Aktor Politik: Kajian Komunikasi Politik

Yopy Perdana Kusuma

Abstract


This study aims to analyze the positive imaging strategies of political actors (members of DPR-RI) in an effort to change the image of the Indonesian parliament that has been considered oblique by public. This research uses qualitative descriptive approach to describe what and how positive imaging strategy performed by political actors in order to change the face of parliament (DPR-RI). The results of this study show that political actors have not been able to utilize the strategy of adequate political imagery. In addition, the function of media relations also has not run well in managing the image as a representative institution of the people. This study concludes that political actors have not yet done an adequate positive imaging strategy. And also, the strategic function of media relations (Humas DPR-RI) has not run maximally in building the image of Indonesian parliament.

Keywords: Strategy of political imaging, media relations, political communication, DPR-RI


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DOI: http://dx.doi.org/10.31000/nyimak.v1i2.479

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