FINANCIAL LITERACY AND COPING STRATEGY CHOICES AMONG MSME IN BANYUMAS REGENCY

Penulis

  • Priandhita Wibawanti Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto
  • Wida Purwidianti Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto
  • Nawalin Nazah Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto
  • Alfato Yusnar Kharismasyah Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto

DOI:

https://doi.org/10.31000/competitive.v10i1.15294

Kata Kunci:

Coping Strategies, Financial Distress, Self Efficacy, Leadership skill, Financial Literacy

Abstrak

The global market competition demands that Micro, Small, and Medium Enterprises in Banyumas Regency have effective coping strategies to survive in dynamic conditions. This study aims to examine the influence of financial distress, self-efficacy, leadership skills, and financial literacy on the selection of coping strategies. A total of 105 respondents were included, with the sample size determined using Slovin’s formula at a 10% error tolerance level. Data analysis was conducted through multinomial logistic regression, with coping strategies categorized into three main choices: cost efficiency, downsizing, and bank loans. The results of study indicate that among the four variables tested, only financial literacy has a positive effect on the selection of coping strategies. Financial literacy increases the possibility of entrepreneurs choosing cost efficiency by 1.150%, downsizing by 2.103,9%, and bank loans by 3.412,1%. These findings underscore the role of financial literacy as key factor in determining strategies to withstand the pressures of global competition. Thus, financial literacy becomes a new perspective in the process of selecting coping strategies, while also contributing to the development of literature on factors influencing the resilience of Micro, Small, and Medium Enterprises. This study also helps identify best practices in utilizing online media for product promotion, thereby enhancing the competitiveness of businesses in Banyumas Regency.

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Unduhan

Diterbitkan

2026-01-30

Terbitan

Vol 10 No 1 (2026): Competitive Jurnal Akuntansi dan Keuangan

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Articles

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