Vol. 4 No. 1 (2025): Digital Business Journal

Articles

• Implementation of Social Media Influencers in Building Brand Image at Courtyard by Marriott Bali Nusa Dua Resort

  Ni Ketut Manohara Raditya Ningsih, I Nyoman Winia, Ni Luh Eka Armoni, Elvira Septevany

  1-11

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• Determinants of Smartphone Purchase Decisions: The Role of Product Quality, Price Perception, Brand Image, and Lifestyle Among Management Students

  Eko Narto, Muh Hasan, Agung Daud

  12-23

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• Integration of Financial Literacy and Psychology: An Analysis of the Influence of Locus of Control on the Effectiveness of Generation Z Financial Management in Tangerang City

  Amalia Indah Fitriana, Mikrad Mikrad, Randi Febri Yoga

  24-39

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• Determinants Of Online Purchase Intention For Halal Cosmetic Products: Green Brand Perception, Halal Certification, And Digital Word-Of-Mouth

  Abdul Rauf, Hamdani Hamdani, Muhamad Syahrul Raihan

  40-49

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• Integrasi Video Marketing sebagai Strategi Meningkatkan Penjualan. Brand Awareness, dan Retensi Pelanggan

  Feba Dinova Dex Tovtora S, Fitria Madaniah Prasetyo, Eka Hendra Priyatna

  50-59

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