THE STRATEGIC EXECUTION PLAN FOR ENHANCING FINANCIAL STRENGTH AND DIGITAL PERFORMANCE IN INDONESIA’S DIGITAL BANKING INDUSTRY

Penulis

  • Syukron Sazly Universitas Bina Sarana Informatika image/svg+xml
  • Harun Al Rasyid UBSI
  • Agus Tri Indah K UBSI

DOI:

https://doi.org/10.31000/dmj.v10i2.16231

Abstrak

This study aims to analyze the financial performance and digital performance of the five largest digital banks in Indonesia in 2025, and to formulate development strategies based on SWOT–TOWS analysis using a quantitative descriptive-analytical approach. The study integrates financial  indicators such as ROA, CAR, NPL and LDR , as well as digital performance; customer acquisition speed, innovation capability, ecosystem integration, and digital transaction growth. Data were obtained from  OJK , annual financial statements , and secondary industry sources. The results show,  digital banks demonstrate strong advantages in digital aspects, particularly in rapid user growth, service innovation, and integration with digital. All all banks maintain strong capital positions; however, profitability performance  relatively low. The SWOT–TOWS analysis indicates that strategies should emphasize ecosystem-based expansion (SO), improvement of profitability and service monetization (WO), strengthening competitiveness against conventional banks (ST), and risk management and sustainability (WT). Theresult, Indonesia’s digital banking industry is in a rapid growth phase but is not yet fully financially mature, requiring a balanced strategy between digital expansion and financial stability to achieve long-term sustainability.

Referensi

Ali, M., & Hassan, R. (2021). Risk management and financial performance in Islamic banks. Journal of Islamic Accounting and Business Research, 12(5), 789–805. https://doi.org/10.1108/JIABR-05-2020-0132

Azka, M., & Prasetyo, H. (2023). Corporate governance and public trust in Indonesian banking industry. Journal of Financial Regulation and Compliance, 31(2), 201–215. https://doi.org/10.1108/JFRC-09-2022-0156

Bank Indonesia. (2025). Blueprint Sistem Pembayaran Indonesia 2025. Jakarta, Indonesia: Bank Indonesia.

Cao, L., Yang, Q., & Yu, P. S. (2020). Data science and AI in FinTech: An overview. arXiv preprint arXiv:2007.12681. https://arxiv.org/abs/2007.12681

Gomber, P., Koch, J. A., & Siering, M. (2020). Digital finance and FinTech: Current research and future research directions. Journal of Business Economics, 90, 537–580. https://doi.org/10.1007/s11573-019-00927-5

Harmelani, I., & Cahyaningtyas, S. R. (2024). The role of banking digitalization in improving financial performance. Formosa Journal of Multidisciplinary Research, 3(11), 4327–4342. https://doi.org/10.55927/fjmr.v3i11.12077

Hidayat, T., & Ramdani, A. (2021). The role of good corporate governance in improving bank performance. Corporate Governance: The International Journal of Business in Society, 21(6), 1125–1142. https://doi.org/10.1108/CG-06-2020-0245

Khan, S., et al. (2023). Digital banking adoption and customer engagement: Evidence from emerging economies. Electronic Commerce Research and Applications, 58, 101223. https://doi.org/10.1016/j.elerap.2023.101223

Kirowati, D., Anggraeny, S. N., & Wachemo, T. L. (2025). Digital banking, fintech payment, and fintech lending influence the financial performance of conventional banking. AKRUAL: Jurnal Akuntansi, 16(2), 284–290. https://doi.org/10.26740/jaj.v16n2.p284-290

Li, F., et al. (2022). System reliability and cybersecurity in digital banking platforms. Computers & Security, 114, 102589. https://doi.org/10.1016/j.cose.2022.102589

Nugroho, L., & Pratama, A. (2023). Financial performance determinants of Indonesian banks: CAR, ROA, and liquidity perspective. Cogent Economics & Finance, 11(1), 2189345. https://doi.org/10.1080/23322039.2023.2189345

Nugroho, M. A., Sulistyani, R., Novitasari, B. T., & Chinomona, R. (2025). Digital bank adoption in Indonesia: The role of price value, perceived risk, and intention to use. Nominal: Barometer Riset Akuntansi dan Manajemen, 14(1), 45–63. https://doi.org/10.21831/nominal.v14i1.81941

Oktaviani, R., & Siregar, M. E. S. (2021). Bank soundness assessment using RGEC method: A comparative study with CAMEL approach in Indonesian banking industry. Journal of Asian Finance, Economics and Business, 8(3), 123–134. https://doi.org/10.13106/jafeb.2021.vol8.no3.0123

Otoritas Jasa Keuangan. (2025). Statistik Perbankan Indonesia 2025. Jakarta, Indonesia: Otoritas Jasa Keuangan.

Putra, A. D., & Wijaya, R. (2022). Credit risk, market risk, and banking stability: Evidence from Indonesian commercial banks. Heliyon, 8(7), e09876. https://doi.org/10.1016/j.heliyon.2022.e09876

Rahman, A., & Hakim, S. (2023). Islamic banking resilience and risk management: Evidence from Southeast Asia. Pacific-Basin Finance Journal, 77, 101895. https://doi.org/10.1016/j.pacfin.2023.101895

Ridwan, M., Puspitasari, R., Winarsih, T., & Wangsih, I. C. (2025). The effect of digital banking adoption, trust in fintech, perceived security, and customer satisfaction on financial inclusion in Indonesian banking. West Science Business and Management, 3(1), 158–168. https://www.researchgate.net/publication/390657263

Sari, P. I., & Yanto, S. (2024). Digital banking, fintech, and green banking on banking profitability. Media Ekonomi, 24(1), 1–10. https://doi.org/10.30595/medek.v24i1.25623

Ula, V. R. (2025). Digital transformation in the Indonesian banking industry: A qualitative SWOT analysis of mobile banking initiatives in conventional financial institutions. Journal of Digital Finance and Innovation, 8(2), 88–104.

Vial, G. (2021). Understanding digital transformation: A review and a research agenda. The Journal of Strategic Information Systems, 30(1), 1–14. https://doi.org/10.1016/j.jsis.2020.101621

Yulianto, A., & Wibowo, S. (2022). Profitability analysis of banking sector using ROA and ROE approach. Sustainability, 14(12), 7231. https://doi.org/10.3390/su14127231

Zhang, X., Lu, Y., & Gupta, S. (2021). Digital banking service adoption and customer engagement behavior. Information & Management, 58(8), 103471. https://doi.org/10.1016/j.im.2021.103471

Unduhan

File Tambahan

Diterbitkan

2026-04-30

Terbitan

Vol 10 No 2 (2026): April

Bagian

Articles

Lisensi

The author submits the manuscript with the understanding that if it is accepted for publication, the copyright of the article will be granted to the Dynamic Management Journal (DMJ), Management Study Program, Faculty of Economics and Business, University Of Muhammadiyah Tangerang, Indonesia as the publisher of the journal

Dynamic Management Journal (DMJ) first publication rights with works licensed simultaneously under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0) which allows others to share (copy and redistribute material in the media or any format) and adapt (remix, modify, and build upon material) the work for any purpose, even commercially with acknowledgment of the work's authorship and initial publication in Dynamic Management Journal (DMJ). Authors may enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal published version of the work (for example, posting it to an institutional repository or publishing it in a book), with an acknowledgment of its initial publication in the Dynamic Management Journal (DMJ). Authors are permitted and encouraged to post their work online (for example, in an institutional repository or on their website) prior to and during the submission process, as this can lead to productive exchanges, as well as earlier and larger citations of published work (See The Effect of Open Access).