THE EFFECT OF ENTREPRENEURIAL LITERACY, DIGITAL LITERACY AND SOCIAL MEDIA USE ON THE ENTREPRENEURIAL INTEREST OF HIGH SCHOOL STUDENTS

Niken Paramitasari, Putri Emilia, M. Ariza Eka Yusendra, Soraya Asnusa

Abstract


Entrepreneurship programs at the high school level encourage students to become entrepreneurs. However, based on data on students' interest in entrepreneurship, after graduating students prefer to continue their studies or work. In addition, in the era of increasingly growing digitalization and the rise of social media as a platform for entrepreneurship, some students are not used for entrepreneurial activities, but rather for socializing, watching, etc. The school is trying to realize the young entrepreneurs starting from high school graduation through various variables. Therefore, this research aims to examine the influence of entrepreneurial literacy, digital literacy, and media use social impact on high school students' entrepreneurial interest. This research used quantitative research with a causality and associative approach used SEM-PLS. Result showed that entrepreneurial literacy, digital literacy, and media use of social media have an effect on interest in entrepreneurship. Through students' entrepreneurial literacy are expected to be able to identify problems and find creative and innovative business ideas. Digital literacy knowledge directs students to be able to identify real data and access the resources needed to support the business. Social media can be a very effective tool for networking with professionals, promoting products or services, and reaching more markets wide.


Full Text:

PDF

References


Alfionita, F., M. Hasan, N. Nurdiana, T. Tahir, and Muhammad Dinar. 2020. “Pengaruh Literasi Kewirausahaan Terhadap Perilaku Berwirausaha Mahasiswa Pelaku Usaha Pada Program Studi Pendidikan Ekonomi Fakultas Ekonomi.” Indonesian Journal of Social and Education Studies 1(2):87–98.

Almuna, Muti, Ilham Thaief, Muh Ihsan Said, Muhammad Dinar, and Muhammad Hasan. 2020. “Pengaruh Literasi Kewirausahaan Dan Efikasi Diri Terhadap Minat Berwirausaha Siswa Jurusan IPS Di SMA Negeri 4 Enrekang.” Indonesian Journal of Social and Educational Studies 1(2):79–86.

Burhan, Imron, Emmi Azis, Hasanuddin Hasanuddin, Kasmawati Kasmawati, and Sandi Sandi. 2023. “Pengaruh Pendidikan Kewirausahaan Terhadap Intensi Berwirausaha Mahasiswa.” Klasikal : Journal of Education, Language Teaching and Science 5(1):49–56. doi: 10.52208/klasikal.v5i1.518.

Dheananda, Yosarista. 2023. “Pengaruh Pendidikan Kewirausahaan Dan Lingkungan Sosial Terhadap Minat Bewirausaha.” 8–26.

Fatonnah, Cantika Dwi, Diana Djuwita, and Achmad Otong Busthomi. 2022. “Pengaruh Pendidikan Kewirausahaan Dan Literasi Digital Terhadap Minat Berwirausaha Pada Mahasiswa Ekonomi Syari’ah IAIN Syekh Nurjati Cirebon.” Hawalah : Kajian Ilmu Ekonomi Syariah 1(2):50–60.

Jerni, Thamrin Tahir, Muhammad Hasan, Rahmatullah, and Ihsan Said. 2021. “Pengaruh Literasi Ekonomi Dan Literasi Digital Terhadap Minat Berwirausaha Mahasiswa.” Indonesian Journal of Economics, Entrepreneurship and Innovation 2(1):18–27. doi: 10.31960/ijoeei.v2i1.1038.

Kevin, and Ida Puspitowati. 2020. “Pengaruh Penggunaan Media Sosial Dan Orientasi Kewirausahaan Terhadap Kinerja UMKM.” Jurnal Manajerial Dan Kewirausahaan 2(3):612. doi: 10.24912/jmk.v2i3.9573.

Kholipah, S. 2021. “Upaya Pemerintah Meningkatkan Literasi Di Indonesia.” Kompasiana.Com. Retrieved October 3, 2023 (https://www.kompasiana.com/siti01511/61455f5106310e0624505192/upaya-pemerintah-meningkatkan-literasi-di-indonesia).

Memon, M.A., Ting, H., Cheah, J.H., Chuah, T.F. and Cham, T.H. 2020. Sample Size For Survey Research: Review and Recommendations. Journal of Applied Structural Equation Modeling: 4(2),i-xx.

Mutia, Rezi Laras Ayu. 2022. Pengaruh Digital Literacy Dan Penggunaan E-Commerce Terhadap Minat Berwirausaha Digital (Digital Entrepreneurship) Pada Mahasiswa Tadris Ips Uin Syarif Hidayatullah Jakarta Program Studi Tadris Ilmu Pengetahuan Sosial Fakultas Ilmu Tarbiyah Dan Keguruan.

Najwa, Andien. 2023. “Penggunaan Media Sosial Di Kalangan Remaja.” Kompasiana.Com. Retrieved December 10, 2023 (https://www.kompasiana.com/andinenajwa/63c92eb14addee4d135d1bc2/penggunaan-media-sosial-di-kalangan-remaja).

Prasetio, Tio. 2020. “Analysis the Influence Use of Social Media, Intrinsic Motivation, and Entrepreneurship Knowledge on Student Entrepreneurial Interest.” Paper Knowledge . Toward a Media History of Documents 18(1):35–46.

Rahayu, Eswanto Sugeng, and Siti Laela. 2018. “Pengaruh Minat Berwirausaha Dan Penggunaan Sosial Media Terhadap Kewirausahaan Mahasiswa.” Jurnal Pengembangan Wiraswasta 20(3):203. doi: 10.33370/jpw.v20i3.246.

Relwandani, Henry Eryanto, and Christian Wiradendi Wolor. 2023. “Pengaruh Penggunaan Media Sosial Dan Motivasi Terhadap Minat Berwirausaha Siswa Smk Negeri 40 Jakarta.” Transekonomika: Akuntansi, Bisnis Dan Keuangan 3(3):615–25. doi: 10.55047/transekonomika.v3i3.446.

Rostina, Rostina, and Muhammad Fikry Aransyah. 2023. “Pengaruh Literasi Kewirausahaan Lingkungan Keluarga Dan Locus of Control Terhadap Minat Berwirausaha Pada Mahasiswa Universitas Mulawarman.” Jurnal Pendidikan Dan Kewirausahaan 11(1):276–87. doi: 10.47668/pkwu.v11i1.674.

Sari, Meliana Aziaz. 2023. “Pengaruh Literasi Digital Terhadap Minat Berwirausaha Mahasiswa Pendidikan Ekonomi Universitas Sriwijaya.”

Sitanggang, Prayetno Agustinus, Henky Setiadi, and Friska Artaria Sitanggang. 2022. “Analisis Literasi Kewirausahaan Mahasiswa Sekolah Tinggi Ilmu Ekonomi Jambi.” Eksis: Jurnal Ilmiah Ekonomi Dan Bisnis 13(2):120. doi: 10.33087/eksis.v13i2.312.

Ummah, Athik Hidayatul, and Andri Kurniawan. 2020. “Literasi Digital Dan Peran Strategis Net Generation Dalam Membangun Konten Positif Di Media Sosial.” INTEGRITAS : Jurnal Pengabdian 4(2):170. doi: 10.36841/integritas.v4i2.558.

Utari, Fiarika Dwi. 2020. “Pengaruh Hasil Belajar Kewirausahaan, Need for Achievement, Dan Lingkungan Keluarga Terhadap Efikasi Diri Dan Minat Berwirausaha.” Angewandte Chemie International Edition, 6(11), 951–952. 14–55.

Wediawati, Besse, and Novita Sari. 2023. “Pengaruh Literasi Kewirausahaan Dan Literasi Digital Terhadap Minat Berwirausaha Dibidang Start-Up (Studi Pada Mahasiswa Program Studi Manajemen Kosentrasi Kewirausahaan Fakultas Ekonomi Dan Bisnis Universitas Jambi).” 11(1):38–45.




DOI: http://dx.doi.org/10.31000/combis.v6i2.11336

Article Metrics

Abstract - 81 PDF - 82

DOI (PDF): http://dx.doi.org/10.31000/combis.v6i2.11336.g5156

Refbacks

  • There are currently no refbacks.



This journal has been indexed in:


googleGarudacrossrefdimention

Tools


        

Office:
Editor of Jurnal Comparative; Ekonomi dan Bisnis UMT, Building F, 3rd Floor, Faculty of Economics and Business, Universitiy Of Muhammadiyah Tangerang
Jl. Perintis Kemerdekaan I No.33, RT.007/RW.003, Babakan, Cikokol, Kec. Tangerang, Kota Tangerang, Banten 15118

Wa: 08567312111 (Galuh), 085716034977 (Eky)
Email: dynamic@gmail.com 

Jurnal Comparative: Ekonomi dan Bisnis © 2021 is licensed under CC BY-SA 4.0