Jurnal Comparative: Ekonomi dan Bisnis is a peer-reviewed journal in the fields of Economics, Management, Business and Accounting jointly published by the Faculty of Economics and Business, University of Muhammadiyah Tangerang with the PTMA Economics and Business Journal Management Forum (FORJAFEB). This journal discusses the results of research and non-research/conceptual and applied science studies related to the fields of Economics, Management and Accounting and is available in and online version (E-ISSN: 2745-9632).
Jurnal Comparative: Ekonomi dan Bisnis is one of the periodic scientific publications that is sincerely written by both researchers and practitioners working in the fields of Economics, Management and Accounting to publish the results of their writings. The journal has been registered with the CrossRef system with a Digital Object Identifier (DOI), indexed by Google Scholar, Garuda and others, and published periodically 4 (four) times in 1 (one) year, i.e. in February, May, August and November.
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Vol 7, No 1 (2025): FEBRUARY
Table of Contents
Articles
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE WITH MOTIVATION AS AN INTERVENING VARIABLE
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1-10
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ANALYSIS OF THE INFLUENCE OF TOTAL QUALITY MANAGEMENT IN IMPROVING PRODUCT QUALITY AT PT. KIMIKA USAHA PRIMA
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11-25
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ANALYZE OF FACTORS AFFECTING GENERATION Z'S INVESTMENT INTEREST IN THE CAPITAL MARKET
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26-40
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ANALYSIS OF THE INFLUENCE OF THE USE OF RECRUITMENT, SELECTION, AND JOB PLACEMENT SYSTEMS ON EMPLOYEE PERFORMANCE PT KAI DAOP 9 JEMBER
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41-50
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THE INFLUENCE OF HOLISTIC MARKETING AND PRODUCT QUALITY ON PURCHASING DECISIONS AT DEVIL'S MACARONI
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51-62
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INTERNAL AND EXTERNAL ANALYSIS IN DETERMINING THE OPTIMAL BUSINESS STRATEGY FOR BAEK EXPRESS MIE MSMES
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63-76
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ANALYSIS OF BUSINESS POLICY STRATEGIES ON CHICKEN WILLIAM MSMES IN BANDUNG CITY
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77-91
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MSME BUSINESS POLICY STRATEGY: GROBBAK KOREA
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92-105
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THE ROLE OF EXPERIENTAL MARKETING IN THE PURCHASE DECISION OF THE BODY SHOP COSMETIC PRODUCTS IN JEMBER REGENCY
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106-118
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THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION, FAMILY ENVIRONMENT AND ENTREPRENEURIAL MOTIVATION ON ENTREPRENEURIAL STUDENT DECISIONS
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119-129
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THE EFFECT OF LIQUIDITY, LEVERAGE, PROFITABILITY ON TAX AGGRESSIVENESS WITH FIRM SIZE AS MODERATION
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130-145
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THE EFFECT OF PRUDENCE, FINANCIAL DISTRESS, AND INSTITUTIONAL OWNERSHIP ON TAX AVOIDANCE WITH LEVERAGE AS A MODERATION VARIABLE
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146-163
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ANALYSIS OF THE EFFECT OF RAW MATERIAL PLANNING, INVENTORY CONTROL, AND RAW MATERIAL QUALITY ON THE PRODUCTION PROCESS
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164-174
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THE INFLUENCE OF WORD OF MOUTH AND SERVICE EXELLENT ON CONSUMER SATISFACTION
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175-184
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ANALYSIS OF TAX JUSTICE AND COMPLIANCE COSTS AND TAX RATES AGAINST TAX EVASION ACTIONS IN SAMARINDA
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185-194
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DESIGN AND IMPLEMENTATION OF NEW STUDENT ADMISSION APPLICATION AS A MARKETING MEDIUM WITH AGILE METHOD AT AL-HIKMAH KINDERGARTEN
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195-208
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THE INFLUENCE OF TRUST, INNOVATION AND SERVICE QUALITY ON CUSTOMER LOYALTY
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209-221
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THE EFFECT OF FOOD QUALITY, PRICE, LIVE STREAMING AND SOCIAL MEDIA ON PURCHASING DECISIONS BAKSO SPICY CUB. JEMBER
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222-234
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THE INFLUENCE OF PRICE, DIGITAL MARKETING, STORE ATMOSPHERE AND PRODUCT DIVERSITY ON PURCHASE DECISIONS
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235-249
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APPLICATION OF MARKETING MIX AND DIGITAL MARKETING TO SALES
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250-275
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TRANSFORMATION OF HIGHER EDUCATION HUMAN RESOURCE DEVELOPMENT: BUILDING DIGITAL COMPETENCIES IN THE ERA OF INDUSTRIAL REVOLUTION 4.0
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276-288
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NURSING SERVICE QUALITY STRATEGY IN INCREASING PATIENT LOYALTY AT BUNDA SEJATI HOSPITAL TANGERANG
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289-300
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STRATEGY TO IMPROVE THE QUALITY OF PERFORMANCE OF MAINTENANCE SECTION EMPLOYEES AT PT. ADICIPTA BOGA INTIPRIMA TANGERANG
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301-318
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THE EFFECT OF INCENTIVES ON THE PERFORMANCE OF ACCOUNT MANAGERS REGIONAL LEGS AT PT TELKOM TELKOM INDONESIA (PERSERO),TBK REGIONAL V
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319-330
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THE INFLUENCE OF INFLUENCER MARKETING, CONTENT QUALITY AND SHOPEE E-COMMERCE ONLINE REVIEWS ON THE PURCHASE DECISION OF THE 3SECOND BRAND
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331-346
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THE EFFECT OF SENSORY MARKETING ON THE REPURCHASE INTEREST OF KFC JEMBER CONSUMERS WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE
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347-370
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ANALYSIS OF THE BANK'S FINANCIAL HEALTH LEVEL USING THE CAMEL METHOD AT PT. BPR PIJER PODI KEKELENGEN
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371-386
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